13 Last-Minute E-Commerce Tips for Cyber Week and the Holiday Season
How Does Cyber Week Relate to Your Business?
As an online business owner, Cyber Week is one of the most exciting and busiest weeks of the year for your store. Starting with Black Friday, this week marks the beginning of the end-of-year shopping season and a week when holiday shoppers and mobile consumers are ready to part with serious cash. Here are some last-minute e-commerce tips for Cyber Week to help you get the most out of your online presence.
Mobile Cyber Week Sales Accounted for 53% of Total Revenue in 2018 BigCommerce
For many business owners Cyber Week, and the holiday shopping period, can make the difference between a successful year-end or a year ending in red ink. Therefore, it is essential for business owners and product brands to make the most out of Cyber Week and the entire holiday shopping season.
Adobe predicts a 14% lift in e-commerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone. Adobe
Why You Should Care About Cyber Week
In 2019 the holiday season is the shortest since 2013; there are six fewer days between Thanksgiving and Christmas. The shortened shopping season means marketers will need to start their campaigns earlier than usual to reach their holiday goals. According to Adobe, “This leaves almost $1 billion in revenue behind. However, retailers can make that up by starting sales earlier this year. Thanksgiving will grow to 20%.”
In 2018, US consumers spent 6 Billion Dollars on Cyber Monday alone! Statista
Adobe says that every day during November and December will see more than $1 billion in online holiday sales. The report uses aggregated data from more than one trillion visits to U.S.-based retail websites.
This data indicates online consumers will be both demanding and sophisticated and have many shopping options. My last-minute e-commerce tips for Cyber Week will help you stand out from the digital competition.
What Can You Expect from Cyber Week?
This year’s Cyber Week, Thanksgiving Day through Cyber Monday, will prove its worth as the biggest online shopping week of the year, with sales projected to reach nearly $30 billion ($28.9), accounting for 20% of the holiday season’s total online sales.
Marketers expect Cyber Monday to see record-breaking sales this year, climbing to $9.4 billion for the day, an 18.9% increase over last year. Christmas Day sales will also see more purchases happening on phones than on desktops — the first time mobile devices will own more sales than desktops for the day.
Last-Minute E-Commerce Tips for Cyber Week
1 – Be Mobile-First
Mobile readiness is not only one of my e-commerce tips for Cyber Week, but more of a rule to live by at this point. A mobile version of your store that works seamlessly is a necessity now. On Cyber Monday 2018, smartphones drove more than 44 percent of site visits and were responsible for nearly 30 percent of the revenue received.
Americans will spend $14 billion more this holiday season on their phone compared to last year. Adobe
2 – Tune-Up your Website
Maximize page load speed and performance for your website. If your website or online store loads slowly, online consumers will not hesitate to move on. Likewise, ensure that navigation is fluid and intuitive, especially on pages that have sales or discounts. It’s also a good idea to double-check product descriptions and internal links to make sure they’re current. Finally, check with your provider to make sure your servers can handle an increased load during Cyber Week and the entire holiday season.
3 – Enhance Your E-Commerce Shopping Experience
Out of all the last-minute e-commerce tips for Cyber Week, this is likely the most crucial as e-commerce UX design is essential to conversions. Everything should focus on turning website visitors into consumers and boosting your holiday sales. Another critical conversion arena for retailers to focus on is cross-selling and upselling. The holidays are the perfect time for this as shoppers are ready to spend, and the fewer stores they need to visit, the better for them.
4 – Provide a Great User Experience
Cyber Week shoppers are already going through a lot. Therefore, it is essential to provide them with the best possible user experience. Better UX includes making it easy for online shoppers to notice your special offers. A site-wide discount, a tantalizing sale on a big-ticket item, or a markdown for an entire category are all simple and easy to understand. Having a straightforward offer will also make it easier to promote your business through advertising and social media.
5 – Make Shopping Easy
The easier it is for online consumers to make a purchase, the more likely they will. Primarily during Cyber Week, you must focus on increasing your e-commerce sales. Create gift guides and highlight your holiday deals on your landing pages to make it simple for your customers to find gifts.
Many shoppers already have a specific budget in mind, so you should segregate your gift guides and deals into categories by price. Another of my last-minute e-commerce tips for Cyber Week is to upsell your customers by adding complementary products alongside purchased items to make one-stop shopping effortless.
6 – Emphasize Customer Service
Customer service will be paramount during Cyber Week. Shoppers will be looking to make decisions quickly because they know the clock is ticking to complete their shopping lists before the sale ends or product inventory runs out. Monitor all your channels and respond promptly to customer questions about the product, shipping, and return policies.
Consider automation, like chatbots, to streamline your communication even further. Watch out for any negative reviews or complaints and respond immediately if any arise. The holiday shopping season is a great time to impress your customers and keep them coming after the holiday season.
7 – Create a Cyber Week Exclusive, One-Day Deal
Next on my list of last-minute e-commerce tips are exclusive deals, and how to best promote them. Offering 15 percent off to shoppers during Cyber Week will not do the trick. To stand out during the busy holiday season, when all of your competitors are offering up amazing deals, you’ve got to create a cyber-exclusive, one-day sale that’s too good for consumers to pass up.
8 – Promote Your Cyber Week Special Offers
Part of the success of Cyber Week is that mobile consumers know online stores will be offering deals. Let your customers know you’re participating by prominently advertising your special offers. The more noticeable they are, the more critical they will seem to shoppers.
The most obvious and popular option is on your home page. Announcing the details of your Cyber Week deals here will both tell your shoppers what they need to know and demonstrate that your business considers these deals essential and valuable. Pop-Ups are another option, but make sure not to annoy holiday consumers and drive them away to your competitors.
9 – Showcase Different Products on a Rotating Basis
You want to keep your brand at the top of shoppers’ minds, but they may find it challenging to keep their eyes on you with so many Cyber Week distractions. Accordingly, you have to entice users to keep coming back to your site by showcasing different products and sales on a rotating basis. Instead of just announcing a site-wide sale, highlight the items shoppers can get deals on throughout the holiday period.
10 – Increase Buyer’s Sense of Urgency
OK, you’ve enticed users to visit your online store and check out your Cyber Week deals, but how do you get them to purchase once they’ve arrived? A perfect way to get shoppers to hit that “checkout” button fast is to increase the sense of urgency using countdowns. The scarcer an item, the more people will want to buy it from you.
11 – Create an Exclusive Newsletter Offer
If you want to boost sales this Cyber Week and get more subscribers, create a newsletter-exclusive offer. A special offer like this rewards your loyal subscribers and makes them feel important, and at the same time, it helps you build an even bigger email list for after the holidays.
12 – Combat Cart Abandonment
During the first quarter of 2018, a Statista study found that over 75 percent rate of online retail orders were abandoned instead of purchased. That’s a ton of missed sales. Instead of letting all those shoppers leave your site without buying this Cyber Week, entice them to return to your online store and complete their orders.
13 – Fine-Tune Your Content Strategy
Modify your content strategy to reflect the season. Posting the right type of content at the right time can not only generate more traffic but also introduce your brand to new customers by helping them in their time of need.
Considering that most people already have shopping on their minds, gift guides are another one of my last-minute e-commerce tips. A lot of people across different demographics have difficulty deciding which gifts to buy for their friends and family. A well-written gift guide answers their questions, establishes your brand as an expert on the topic, and lets you promote your products.
Final Thoughts on Cyber Week
Cyber Monday may be the most critical day in the e-commerce industry, but don’t let that scare you. Your site doesn’t need to be perfect to make a good impression; it just needs a little bit of planning and preparation. It’s not too late the put the finishing touches on your site — follow my last-minute e-commerce tips, and by Christmas Day, you will have had a successful and “green” holiday season.
If you need more help making the most out of the holiday shopping season, be sure to check out more holiday marketing posts for 2019. And if you have any questions or concerns, our mobile-first web design elves are here to help!
Need Help Preparing your Online Store for Cyber Week?
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Feel free to reach out to us and learn more about how our experts can help you improve your website or e-commerce store. Our team can help you determine any shortcomings and obstacles on your existing website. All you have to do is reach out to us. We are here to help!
Is Your Website Ready for the Holidays?
What do you think of these tips? Do you have your own Cyber Week “traditions”? Are you preparing your website for holiday shoppers by adding new content or products? Is your online store all decked out for eager consumers? Do you have any other last-minute e-commerce tips for preparing your business web site or online store for the upcoming holiday season? Feel free to add your comments below so our audience can benefit as well, and grab our feed, so you don’t miss our next post! And feel free to share our holiday website tips with your audience!
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