14 Warning Signs of an Ineffective Website that Works Against You and Your Business

by Gregor Schmidt, February 11, 2019

ESPRESSO.digital - Warning Signs of an Ineffective Website

14 Warning Signs of an Ineffective Website that Works Against You and Your Business

Is Your Website Working Against You and Your Business Objectives?

The two main reasons businesses have a website is to introduce their business and services to their audience, and to sell their products. In order to succeed at that a business website needs certain elements and functionality. But over time the effectiveness of your business website can diminish. To help you determine if your website still meets your business objectives you should look for these warning signs of an ineffective website.

ESPRESSO.digital - 14 Warning Signs of an Ineffective Website

14 Warning Signs of an Ineffective Website

1 – High Bounce Rate

2 – Non-Mobile-First Site

3 – Poor Website Statistics

4 – Visitors Don’t Move Past the Home Page

5 – Slow Website Load Times

6 – Infrequent Website Updates

7 – Unclear and/or Ineffective Call-to-Action (CTA)

8 – Low Lead Generation Results

9 – Little or No Social Media Activity or Engagement

10 – No Blog

11 – Change of Brand Identity or Target Audience

12 – Table Based Design

13 – Having to Hire Developers for Minor Website Updates

14 – Outdated Website Content

For complete details of the  14 warning signs of an ineffective website please check out this post from YFS Magazine.

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What to Do if You Have an Ineffective Website?

You may already be aware that your website is not working as well as before. Perhaps you noticed a significant drop in website visitors. Maybe you are not getting as many inbound leads as before. Or your business associates or clients mentioned a specific problem, such as pages not loading fast enough, or not providing an optimal mobile user experience. Whatever the reason, you must remove these obstacles, or risk a further decline of your online reach and engagement.

Lucky for you many of these errors can easily be fixed through a simple website re-design, or perhaps a new site altogether. of course, the exact action or remedy will be determined by the actual state of your business website. If you simply lack some fresh content or a company blog the fix will be relatively simple. On the other hand, if your website is not mobile-first to start with you have a bigger project on your hands.

Take a look at some key website redesign considerations, and learn more about essential elements for a successful business websitehow to start a blog, or how many business website pages you will need. That should give you a better idea what you must do to fix your ineffective website! Need more help? Here are e-commerce trends that can affect your website, and some helpful tips on building your social media reach and engagement.

We Fix Ineffective Websites!

And if you are still not sure about how to fix small business website mistakes don’t worry! Simply reach out and contact us. Our expert team will listen to you, answer your questions, and find the best way for your business to get the online presence you need. That is one of our specialties, after all!

Did You Fix Your Ineffective Website?

So, did you eliminate any of the above shortcomings and obstacles to your online success? Which ones were the most critical, and how did you fix them? Please feel free to let us know so our audience can benefit as well, and grab our feed so you don’t miss our next post! And feel free to share our post with your audience!

We appreciate your help in eliminating bad business websites, one pixel at a time! Thank you!

By Gregor Schmidt
Co-Founder / CXO

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