Written by: Gregor Saita

14 Warning Signs of an Ineffective Website that Works Against You

Are you sure your business website actually meets your short and long-term business objectives? Or is it working against you and your business interests? The main purpose of your business website is to showcase your services or business, and to sell your products. Here are 14 warning signs that your website may no longer be effective for either purpose.

14 Warning Signs of an Ineffective Website that Works Against You


Is Your Website Working Against You and Your Business Objectives?


The two main reasons businesses have a website is to introduce their business and services to their audience and to sell their products. In order to succeed at that, a business website needs certain elements and functionality. But over time the effectiveness of your business website can diminish. To help you determine if your website still meets your business objectives you should look for these warning signs of an ineffective website.


PixoLabo - 14 Warning Signs of an Ineffective Website


14 Warning Signs of an Ineffective Website


1 – High Bounce Rate

2 – Non-Mobile-First Site

3 – Poor Website Statistics

4 – Visitors Don’t Move Past the Home Page

5 – Slow Website Load Times

6 – Infrequent Website Updates

7 – Unclear and/or Ineffective Call-to-Action (CTA)

8 – Low Lead Generation Results

9 – Little or No Social Media Activity or Engagement

10 – No Blog

11 – Change of Brand Identity or Target Audience

12 – Table Based Design

13 – Having to Hire Developers for Minor Website Updates

14 – Outdated Website Content


For complete details of the  14 warning signs of an ineffective website please check out this post from YFS Magazine.


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What to Do if You Have an Ineffective Website?


You may already be aware that your website is not working as well as before. Perhaps you noticed a significant drop in website visitors. Maybe you are not getting as many inbound leads as before. Or your business associates or clients mentioned a specific problem, such as pages not loading fast enough, or not providing optimal mobile user experience. Whatever the reason, you must remove these obstacles, or risk a further decline of your online reach and engagement.


Lucky for you many of these errors can easily be fixed through a simple website re-design, or perhaps a new site altogether. of course, the exact action or remedy will be determined by the actual state of your business website. If you simply lack some fresh content or a company blog the fix will be relatively simple. On the other hand, if your website is not mobile-first to start with you have a bigger project on your hands.


Take a look at some key website redesign considerations, and learn more about essential elements for a successful business websitehow to improve your website UX, or how many business website pages you will need. That should give you a better idea of what you must do to fix your ineffective website! Need more help? Here are a few tips for reducing shopping cart abandonment and increasing landing page conversions.


We Fix Ineffective Websites!


Here at PixoLabo, we offer a full range of mobile-first business website consulting and design services, including mobile-first web design and development, e-commerce solutions, search engine optimization, brand strategy, and design, and business website hosting and maintenance.


And if you are still not sure about how to fix small business website mistakes don’t worry! Simply reach out and contact us. Our expert team will listen to you, answer your questions, and find the best way for your business to get the online presence you need. That is one of our specialties, after all!


Did You Fix Your Ineffective Website?


So, did you eliminate any of the above shortcomings and obstacles to your online success? Which ones were the most critical, and how did you fix them? Please feel free to let us know so our audience can benefit as well, and grab our feed so you don’t miss our next post! And feel free to share our post with your audience!


Thank you! We appreciate your help to end bad business websites, one pixel at a time!


By Gregor Schmidt
Co-Founder / CXO

Photo of author

Gregor Saita

Gregor is Co-Founder and CXO of PixoLabo, a multinational web design agency. With over 25 years of experience in web, UX, and information design, Gregor consults for startups in Asia and the US. He is also an adjunct professor of design and user experience, and a creative technologist and consultant at EnLinx Partners, LLC. Gregor lives with his wife, an award-winning Japanese designer and photographer, in Sendai, Japan. When he is not working, he enjoys writing, exploring, gardening, and sampling new street food.

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