15 Emerging Trends in Mobile Commerce to Watch
Is M-Commerce Overtaking E-Commerce?
Mobile commerce gains traction and thrives at high speed. As a result, mobile commerce trends will grow into a dominant market force in the coming years.
As the purchaser spends more money online than ever, mobile commerce future firms continue their investment in innovative means of overcoming rivals, attracting the interest of future purchasers, increasing conversion, and winning consumer loyalty.
New trends emerge every year that shape the operation of mobile commerce growth, promote goods on the market, and engage with their customers. In this post, we will identify the top trends and mobile commerce opportunities and challenges you need to know.
In modern commerce, meeting customers where they are is essential for driving meaningful and lasting connections. Adapting to new commerce trends can help brands stay relevant and top of mind with customers – and the best place to start? Mobile.
Mobile commerce will provide a competitive advantage in a busy marketplace for businesses in 2022 and beyond. For advertisers, that means focusing on mobile advertising can go a long way in helping to generate traffic and drive sales. In this post, we’ll look at a few trends in mobile commerce that businesses can expect in 2022.
But first, let’s look at mobile commerce, what it is, how it relates to e-commerce, and where m-commerce is different.
What is Mobile Commerce
Mobile commerce, abbreviated as m-commerce, is purchasing and selling goods using a smartphone, tablet, or other portable devices. For example, mobile commerce transactions can involve buying goods or services such as fashion items, business software, or consumer packaged goods.
Furthermore, m-commerce not only triggered the emergence of brand-new industries or assisted current sectors and services in expanding in new directions. While m-commerce covers a wide variety of transactions, they all fall into one of three types: Mobile shopping, Mobile banking, Mobile payments.
M-Commerce vs E-Commerce
People frequently confuse mobile commerce with e-commerce if both words are injectable. Although the two terms are identical, there are also significant variations. Let’s continue exploring these.
Similarities between mobile commerce and e-commerce
First of all, mobile commerce is a subset of the e-commerce concept used to characterize the selling and purchasing of products online, irrespective of the particular device involved in the transaction. As far as similitudes go, online sales and transactions include mobile commerce and e-commerce. The principal distinction between these principles is mainly the execution of sales and transactions.
Differences between mobile commerce and e-commerce
With mobile commerce, buying is done through mobile devices only, such as cell phones and tablets. E-commerce transactions can be made using smartphones, including smart devices, laptops, and desktops, ready for Internet use.
Consumers have more access than ever to products on the go, enabling them to browse and make purchases from anywhere. As mobile devices offer innovative ways to browse and buy online, consumers opt for mobile shopping due to its speed and convenience.
15 Emerging Trends in Mobile Commerce to Watch For in 2022
Seamless Shopping Experiences on Mobile Devices
Consumers have officially made the jump from desktop to mobile, and with 67% of all e-commerce sales this year coming from mobile, shopping through smartphones and tablets is likely to expand from here on out. For product brands to drive sales and succeed in today’s world of commerce, customers must be able to shop from their mobile devices – and the experience needs to be as easy as it is enjoyable.
A fast, responsive mobile-first website ensures a seamless shopping experience for your customers, driving more online conversions. Mobile-optimized websites also have higher page views per visit and lower bounce rates, resulting in a streamlined browsing and purchasing experience.
Reaching Audiences With Social Commerce
Social media is booming. Every day, users are hopping on to stay connected and informed, and for businesses looking for new ways to attract customers, social media makes reaching consumers more accessible than ever.
Social media is often their first (and only) impression of a brand for mobile-first generations like millennials and Gen Z. Millennials and Gen Z regularly consume news and entertainment through social media, and shopping is no different. As these generations continue to be a driving force in global spending, capturing their attention will be vital to building brand awareness and sustained growth for your business.
By combining the reach of social media and the benefits of online shopping, social commerce refers to using social networking sites to promote, buy, and sell products. Social commerce gives customers a native way to discover new brands and products while making purchases through apps they already use.
Connecting With Customers Through Omnichannel Marketing
With so many available paths to purchase, omnichannel marketing supports brands in giving customers a consistent shopping experience across channels and devices. Additionally, as more audiences purchase through social media, brands need to focus marketing efforts where customers are already spending their time. Finally, omnichannel marketing bridges the gap between online shopping and in-person retail, giving consumers more freedom in their preferences.
As a frontrunner trend in modern commerce, omnichannel marketing aims to offer consumers opportunities for fulfillment from wherever they choose to shop. From app to in-person shopping, omnichannel marketing lets consumers engage with brands on their terms through one convenient approach.
To achieve omnichannel marketing success, brands should mirror the messaging and branding used across marketing channels to ensure consistent brand identity. If your in-store marketing differs from your online presence, consumers may find it challenging to develop a familiar relationship with your business. Creating consistency on all channels aids in building brand awareness, brand loyalty, and generating revenue from multiple avenues.
Empowering Audiences Through Personalization
Selling a product pales in comparison to providing an exceptional, custom experience. Today, consumers need much more than their name on the header of a marketing email for it to feel relevant. Consumers want to be understood and expect brands to give them content that aligns with their preferences – in the right place, at the right time.
Personalization in marketing is when you tailor your content for a particular audience based on their specific interests and needs. By communicating with customers in a way that feels unique and relevant, brands create a custom experience that can build brand affinity, boost customer retention, and, ultimately, drive sales.
Driving Foot Traffic Using Location-Based Marketing
For brands that have both a physical store and an online presence, location-based marketing can be a valuable resource for driving mobile engagement and foot traffic from local shoppers to your storefront.
Effective for boosting brand awareness and reaching nearby potential customers, location-based marketing allows businesses to target specific audiences based on proximity and interest. This strategy allows brick-and-mortar businesses to engage nearby audiences and helps consumers find the nearest physical location, driving foot traffic and potential sales.
Immersing Audiences With Augmented Reality (AR)
Among the fastest-growing trends for the future of mobile commerce is augmented reality (AR), a technology that enhances real-world environments with immersive, interactive experiences. As an emerging technology, AR is rapidly changing the future of advertising, digitally uniting brands and customers.
Businesses everywhere are looking at innovative ways to use AR to give consumers an engaging brand experience and insight into how products can fit into their everyday lives. For example, product brands can use AR in commerce to connect virtual and in-person shopping, enabling consumers to experience your products personalized and interactive.
Progressive Web Apps
PWA or Progressive web apps are one of the critical trade patterns for mobile commerce trends. Online companies often aim to increase their profits and boost their customers’ experience in their online shops.
Brands have been motivated to think first about mobile as they set up their websites over the last few years. A progressive web app is a mobile application-formed website. PWAs can eliminate the cost of developing and launching native smartphone applications. As a result, we’ll see more brands using PWAs to provide a better, quicker mobile experience and use a browser still.
Mobile Shopping Apps
The increasing use of mobile shopping apps is one of the most important developments in mobile commerce trends. It is no secret that increasing numbers of customers use their mobile devices for online purchases. However, the way people shop with such devices has changed.
Naturally, in 2022 you need a mobile website. However, a mobile-optimized e-commerce platform by itself is no longer enough to succeed. So in 2022, mobile shopping apps will become more common.
More than half of US buyers went directly for a smartphone app to meet their shopping needs instead of using an Internet browser. This shift in customer behavior is an online shop owners’ game-changer.
Online customers can use different devices to access mobile apps and mobile pages. Most handheld devices fall into two categories: smartphones and tablets.
In recent years, the mobile commerce trends of digital wallets have increased. This fact applies to online as well as in-store shopping.
Consumers use mobile wallets like Apple Pay, Google Pay, or Alipay when shopping from a mobile retail app. These apps allow them to shop quickly and safely. In addition, they often use these wallets to participate with touchless pay in brick and mortar locations.
In mobile payment solutions, mobile commerce transactions give consumers an additional value. Instead of entering the credit or debit card details by hand, smartphone users can use their mobile wallets quickly and conveniently to pay for items, as they would usually do when shopping on a website. Users may also use a one-touch payment system or tap-in-pay in several individual shops.
Supermarkets already use omnichannel retail to market goods on many networks. Electronic trade, a smartphone app, and a physical shop are parts of the omnichannel ecosystem.
Shopping can include a variety of equipment and sources of knowledge these days. An omnichannel approach involves engaging in the entire continuum and influencing it. The concept is to bind all the products together in the omnipresent retail to offer an experience of cohesion. A client communicates with your brand, however.
You cannot handle these customers differently for those of you who have a physical retail presence in addition to an online store.
Consumers tend to expect a single-channel experience. For instance, assume that you register an account via a store’s website. If so, you expect the app to function using the exact login details. You want to trade an item in a shop if you buy an item online.
One of the other mobile commerce trends in 2022 is one-click ordering. The change from smartphone applications to shopping would facilitate checkout in 2022. Historically, placing an order online requires quite some customer details.
The processing of e-commerce purchases demands that customers include a large amount of personal information: customer name, credit card number, card verification number, billing address, email address, etc.
When a customer tries to buy something online, it is tedious to enter this information manually. In addition, the tiny screen of a mobile device is painfully uncomfortable.
Screen size is one of the key barriers to reducing the abandonment of shopping carts on mobile websites. The rate of abandonment of mobile carts is 97%. But smartphone apps have a shopping cart drop rate of just 20 percent.
The explanation is straightforward. You can store customer information in your user profile using a mobile e-commerce application. As a result, the buyer does not need to enter their information manually when it is time to conclude his purchase.
With a one-click ordering, customers can complete the whole buying process, you guessed it, with just one click. This feature is for all parties a win-win situation.
Conversions would increase for online shop owners. One-click shopping removes the pain of purchasing for online shoppers. You will find out what you need and buy it directly from a mobile business app in seconds.
Companies faced significant obstacles in transforming social traffic into revenue in the past. For example, it was a difficult task to navigate from a social media post to a customer e-commerce product listing.
Social commerce has been rising as one of the mobile commerce trends, with customers online and socially scrolling to bridge the gap with those personal links they lack.
Customers have a more direct way of buying items that they see on social media using shopping Facebook pages and Instagram shopping posts. Shoppers can click on the product to purchase directly without opening a new tab, browse the website and look for the product alone.
In 2022, more brands will collaborate with social websites to promote and transact e-commerce on social media. As a result, consumers can simultaneously scroll, shop, and link to friends and favorite brands. In addition, store owners invest in e-commerce purchases inside a social app.
Voice shopping is one of the developments many owners seem to ignore in the mobile commerce trends. And that’s going to go against you in 2022.
Over the years, the success and acceptance of voice helpers like Siri and Alexa have increased. And this changes the use of voice search by users. Initially, people used voicing to look for such items as weather issues. Or maybe they told their intelligent speaker to play music.
Voice quest entered the market for e-commerce in 2022. By 2022, voice shopping will hit $45 billion. This figure is up from $2 billion in 2018, a rise of 2000% in just four years.
As 40 percent of adults use voice search at least once daily, this growth would greatly influence mobile commerce. 20% of all mobile device searches account for Voice Search. For research goods, 51% of people use voice commands. 22% of people purchase by voice quest. You must initially optimize your voice search website. However, it will enable you to make your mobile app easy to shop with your voice.
There have been chatbots for decades. For a wide range of purposes, you probably worked with chatbots in your personal life. Some of you will use chatbot technology on your e-commerce platform already. It is one of the best ways to provide customer service and has become more common.
While chatbots are a daily part of life, they have not, surprisingly, penetrated the mobile world entirely. The majority of applications on the market today do not use chatbots. When shopping online, it’s not unusual for consumers to need assistance. More than half of online customers choose a chat over a human representative if they save time. This feature is therefore already provided by several websites for e-commerce.
The quickest possible resolution of such questions or issues increases customer service and saves online business owners a lot of money. In the future, too, the popularity of mobile business chatbots will continue to expand. And this makes it one of the critical developments in 2022 in mobile trade.
Virtual Reality and Augmented Reality
For quite a while now, virtual reality and increased reality have been common mottoes in technology and mobile commerce trends. AR for consumer purchasing experience has already begun in mobile shopping apps.
Augmented reality (AR) has become more widespread as marketers work to give customers an insight into how a product fits into their lives.
Say on your e-commerce store you’re selling clothes. You can use AR to assess customers and recommend the best match for a retail-mobile app. You can also personalize orders based on the exact size of an individual. Consider it a virtual tailor.
Amazon has the “See how it looks” option on many of its products, offering customers the opportunity to search their mobile devices around a region in their home. With AR, potential buyers see how an object will fit into their room.
Mobile Commerce Opportunities and Challenges
Opportunities for mobile commerce
Although there have been PCs/laptops for almost four decades, we have yet to reach the 1 billion mark. In addition, people spend increasing time on smartphones and tablets, so store owners rely on mobile commerce.
With mobile applications, stores can provide customers with a more customized experience than the desktop-based interface. This personalized experience leads to higher transformation rates, which leads to greater profits and income for the store. Furthermore, contrary to desktops and notebooks, the most popular devices, smartphones, are single-operator devices so that shops have a fully-fledged experience.
Mobile commerce enables geo-targeting, which has helped travel and hospitality providers provide their clients with personalized offerings based on their current location. In addition, location-based marketing raises the efficiency of the services offered to customers. This approach has provided online retailers with many new ways to bring their customers in real-time.
Mobile commerce challenges
Evolution of devices
Hardware producers are getting out faster and better with smartphones constantly. The new OS versions are also becoming more intelligent each day. Shop owners must keep up with this trend to make the most of these upgrades in hardware and software. Otherwise, their apps will fall behind their digital competitors.
Fragmentation of devices
The mobile hardware sector, particularly when it comes to Android-powered devices, is highly fragmented. The challenge is to create apps that provide mobile users with a great experience but do not deny high-end telephone users the usability derived from the very high features on this handset.
Most mobile commerce solutions offer their customers only a few payment options in their emerging stage. But it’s been a significant challenge to keep consumers enjoying a wide variety of payment choices by increasing the number of mobile wallets. Without this, cart abandonments will continue to be a significant challenge.
Simplify buying experience
Mobile commerce is competitive, and the same items are available to hundreds of similar shops. The key to success is simplifying the buying experience with discount drying and price stabilization among stores. It would be best to keep thinking about the ideas that are still out of the box to keep you ahead of the competition, with your rivals pulling every trick from their hat.
Mobile commerce will continue to play a crucial role within the retail and e-commerce industries, and all brands should plan accordingly. By staying up to date on the latest mobile commerce strategies, you can empower your business for success in 2022 and beyond. We can help!
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By Gregor Saita
Co-Founder / CXO