2021 Small Business Website Statistics You Need to Know

2021 Small Business Website Statistics You Need to Know

 

Yes, You Need a Small Business Website!

Small business will never be the same after COVID-19. However, launching an online service platform or an online store, adapting and shifting from offline as much as possible could be a way out of the problematic situation. Unfortunately, our 2021 small business website statistics indicate that many small businesses still do not have a robust online presence or digital marketing strategy they need to attract and engage their online audience.

While most small businesses have a website, some business owners do not see any value. We are always surprised when we hear things like: “My customers are not online.” or “The web is not important for my business.” So here are some critical 2021 small business website statistics that may change your mind!

 

In 2020, 51% of small business owners increased the number of online interactions they had with clients. Oberlo

 

Some small business owners have taken measures to adapt to the new reality the coronavirus has created. Many of them have increased their online activities to reach out to their client base and keep their business alive by selling their products and services online.

More than half (51 percent) say that they have increased their interactions with their clients over the Internet. Additionally, 36 percent of personal businesses that use online tools are now making all their sales online.

 

36% of small businesses did not have a website in 2020 Fundera

 

Having an online presence is essential for marketing your small business. By not having a business website, you give the impression that you are no longer in business. These 2021 small business website statistics illustrate just how important it is for small businesses to have a professionally built, mobile-first website.

 

2021 Small Business Website Statistics

 

PixoLabo - 2021 Small Business Website Statistics - The Basics

 

2021 Small Business Website Statistics – The Basics

Less than two-thirds (64%) of small businesses have a website.

41% of businesses without websites say their business “does not need a website.”

35% of small businesses feel their operation is too small to warrant a website.

Among small businesses without a website, 29% plan to build one in 2021.

79%of entrepreneurs with a business website expect to grow at least 25% in the next three to five years, compared to 64% of those without a site

Slow-loading websites cost online businesses US$ 2.6 billion in 2020

Website visitors only need half a second to form an opinion of the website they are visiting.

Only 22% of marketers say they’re ahead of the curve when it comes to responsive design. 29% say they have an “average” experience level, 23% say they’re behind the times, and 4% say they’re hopeless

Across small businesses from 1 to 500 employees, 48% had a website since before 2017

More than one quarter (28%) of small businesses spend less than $500 on a website.

The average user spends 2 minutes and 17 seconds on a website.

As of 2019, 94% of small business websites are mobile-friendly

44% of B2B buyers will leave a website if there is no contact information available

Small businesses cite cost (26%), irrelevance to industry (27%), and social media (21%) as key reasons behind their decision not to have a website.

53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. For every one second delay in site load time, conversions fall by 12% (Google, 2018)

In 2020, 81% of all worldwide online traffic was generated through mobile phones (Statista, 2020)

57% of all U.S. online traffic now comes from smartphones and tablets (BrightEdge, 2018)

87% of the world population uses mobile devices (Marketing Dive 2020)

84% of website users would abandon a purchase if their data were sent over an insecure connection.

 

PixoLabo - 2021 Small Business Website Statistics - Design

 

2021 Small Business Website Statistics – Design

94% of negative feedback on a website is related to design

94% of first impressions of a website are design-related

75% of people form their opinion of a website based on its aesthetics

Two out of three people prefer to browse through a beautifully designed website.

77% of web design companies say their client’s biggest weakness is a poor web design

62% of companies have reported a mobile responsive website increases sales

48% of website visitors believe companies who don’t have a responsive website don’t care

75% of a website’s credibility is due to design

47% of internet users expect a webpage to load in less than 2 seconds

Websites that load slowly cost retailers $2.2 billion in lost business

22% of marketers believe they are ahead on responsive design

94% of people who are familiar with a website design will not return to a website if they believe the design has degraded

36% of website visitors from a referral link arrive by clicking on the company’s logo

If a piece of information is paired with a relevant image, there is a 65% chance that the user will remember it afterward.

Green and orange call-to-action buttons work best.

If the content is too long – 30% of users will switch devices, and 38% will stop visiting the website.

 

As of December 202055.73% of people use mobile compared to 41.46% on desktop worldwide. Statcounter

 

PixoLabo - 2021 Small Business Website Statistics - Mobile Users

 

2021 Small Business Website Statistics – Mobile Users

People spend an average of 5 hours on their smartphones per day.

16% of U.S. internet users use their phone exclusively to go online

40% of users will not engage with a website that isn’t mobile-friendly

68% of companies now use mobile marketing as part of their marketing strategy

63% of global marketing revenue is accounted to mobile ads

50% of global eCommerce revenue comes from mobile

2% of all internet traffic is mobile

91% of small businesses are mobile-optimized

It’s estimated that by 2023, the global number of mobile devices will reach 16.8 billion.

40% of online transactions are done via a mobile device (Blue Corona)

 

PixoLabo - 2021 Small Business Website Statistics - UX

 

2021 Small Business Website Statistics – UX

It takes just 2.6 seconds for a user to decide whether they like or dislike a website based on its landing page.

70% of online businesses will fail due to bad UX

53% of mobile users will leave a website if it loads in more than 3 seconds

84% of customers will trust a company based on other customer’s reviews

90% of consumers will return to a website to shop if they had a great experience

Conversion rates can be boosted by 74% by reducing a website’s load time from 8 seconds to 2 seconds.

People are 31.25 times more likely to win the lottery than click on a banner ad.

70% of consumers learn about a new company or business via a blog

Only 55% of companies conduct UX testing.

45% of companies fail to see the importance of UX testing

89% of consumers will shop with a competitor after a poor user experience

74% of users are more likely to return to a mobile-friendly website

UX investment can have a 100% ROI

 

PixoLabo - 2021 Small Business Website Statistics - E-Commerce

 

2021 Small Business Website Statistics – E-Commerce

In 2020, 50% of global e-commerce revenue came from mobile devices.

By the end of 2021, 73% of e-commerce sales will take place on a mobile device.

51% of internet users also use their mobile phones to purchase products online and

66% of consumers use shopping apps on their mobile devices – be it a mobile phone or a tablet

78% of customers think the pricing is a must-have for any product page

62% think shipping details are essential

52% look for product reviews

85% of customers trust online reviews and testimonials as much as personal recommendations

23% of people will abandon their carts immediately If account creation at checkout is required

5% of small and mid-sized businesses believe that free shipping increases their sales profits

 

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PixoLabo - 2021 Small Business Website Statistics - SEO

 

2021 Small Business Website Statistics – SEO

As of January 2020, 91.54% of people use Google as a search engine. Bing is 2.44%, Yahoo is 1.64%, Baidu 1.08%, and Yandex 0.54%. (WebFX)

Only 21% of businesses increased their SEO investment in 2020. This figure was the second-lowest marketing channel ranked in the survey. Only augmented/virtual reality ranked lower.

Google has listed website speed as one of the critical factors that algorithms use to rank pages (Moz)

50% of page-1 Google results are now HTTPS (Moz)

254/500 Small-medium businesses only have a basic understanding of SEO (Higher Visibility)

93% of online experiences begin with a search engine

89% of marketers consider search engine optimization (SEO) a success

51% of people discover a new company after using a search engine

50% of people visit a company’s physical store within a day of doing a local search

61% of people use search engines to read about products

93% of online activity begins with a search engine (Imforza)

80% of consumers do product research online, via search, social, and more

81% of customers search online before they purchase in a physical store (Impact)

More than 50% of all web searches will be voice-based in 2020 (Search Engine Land)

 

PixoLabo - 2021 Small Business Website Statistics - Digital Marketing

 

2021 Small Business Website Statistics – Digital Marketing

While 78% of marketers reported that website optimization results at least somewhat drove their broader marketing campaigns, only 47% of marketers indicated that their web design or product development changed due to optimization lessons. (MarketingSherpa)

92% of business owners believe having their website contributes effectively to their digital marketing strategy. (Iron Paper)

Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs. (MarketingSherpa)

Most small businesses (47%) spend less than $10,000 on digital marketing (co, 2018)

71% of small business owners do their own digital marketing instead of leaving it to experts

10% of SMBs do not invest in any kind of marketing

20% of SMBs do not use digital marketing

70% of SMBs plan to increase their digital marketing spending

62% of SMBs dedicate 4% or more of their revenue to marketing

36% of SMBs spend less than $10,000 on digital marketing annually

29% of SMBs spend between $750 to $2499 on digital advertising monthly

50% of SMBs spend less than $300 per month on online marketing

37% of small businesses plan to increase their digital marketing spend in the next 12 months

47% of small business owners handle marketing efforts on their own (LeadPages)

73% of companies are investing in design to differentiate their brands (Adobe, 2018)

Organizations describing themselves as “design-driven” are 69% more likely than their peers to have exceeded their 2020 business goals by a significant margin.

Organizations value creativity are 46% more likely to have exceeded their business goals (Adobe, 2018)

91% of customers have visited a store because of an online experience

37% use the Internet to find a store at least once per month

Of the small businesses that have websites, 69% of them are having annual sales of $1,000,000 – $2,490,000

71% of marketers believe video content brings better conversion rates

54% of consumers want to see more videos about products to guide their purchasing decisions

 

PixoLabo - 2021 Small Business Website Statistics - Common Errors

 

2021 Small Business Website Statistics – Common Errors

17% of all small business websites are not in compliance with Google’s Mobile-Friendly Algorithm Updates

79% of all small business websites claim their websites are mobile-friendly and will render successfully on mobile devices or smartphones

According to Google, most searches come from mobile devices, even if a desktop is available.

51% of all small businesses use in-house staff to maintain their website, 40% use a freelancer or consultant, 38% use a DIY website builder, and 31% use a web design agency

23% of small business websites get updated less than once a year

30% of small businesses with a web presence generate more than 25% of their revenue online

70% of small business websites have no call to action

68% don’t have an email address on the homepage

50% of online sales are lost when visitors can’t find content

82% of small business websites don’t have social media accounts

 

PixoLabo - 2021 Small Business Website Statistics - The Cost Factor

 

2021 Small Business Website Statistics – The Cost Factor

Around 30% of small businesses spend between $1K to $10K for website design.

The average cost of designing a large business website with essential features is $32K.

More than one quarter (28%) of small businesses spend less than $500 on a website.

According to GoDaddy research of more than 1,000 very small businesses, nearly half reported suffering a financial loss due to hacking, with one in eight saying the loss was more significant than $5,000 (GoDaddy, 2018)

Most small businesses (47%) spend less than $10,000 on digital marketing (Clutch.co, 2018)

1 in 10 SMBs don’t invest in any kind of marketing

71% of small business owners do their own digital marketing instead of leaving it to experts (Digital.com, 2017)

1 in 5 SMBs don’t use digital marketing yet

50% of SMBs spend less than $300 per month on online marketing

62% of small businesses are investing 4% or more of their revenue on marketing

37% of small businesses plan to increase their digital marketing spend in the next 12 months

47% of small business owners handle marketing efforts on their own (LeadPages)

73% of companies are investing in design to differentiate their brands (Adobe, 2018)

Organizations describing themselves as “design-driven” are 69% more likely than their peers to have exceeded their 2019 business goals by a significant margin.

Organizations in which creativity is highly valued are 46% more likely to have exceeded their 2017 business goals (Adobe, 2018)

 

PixoLabo - Reasons for Not Having a Website

 

2021 Small Business Website Statistics – Reasons for Not Having a Website

35% of small business believe they are too small to have a website

31% of small business use social media instead of having a website

26% of small business believe their customers are not online

25% of small business lack technical knowledge

23% of small business believe it is not relevant to their business or industry

22% of small business lack human and financial resources

21% of small business use a mobile app instead of a website

19% of small business owners never got around to it

11% of small business don’t see value in it

 

Key Benefits of Having a Small Business Website

 

PixoLabo - Attracting Online Consumers

 

Attracting Online Consumers

In 2021, most Americans prefer to shop online. This fact is in part driven by regional lockdowns and restrictions and in part by personal preferences. E-commerce is booming. Most online users research a business online before making a purchasing decision, even if they plan to visit a physical store location.

Despite this, 36% of small businesses still do not have a website, and 35% feel that their operation is too small to warrant a website. This fact is a big problem. Especially when you consider that the two most important pieces of information a business can display are its address and other contact-related details.

As you can see, even the smallest of businesses can benefit from an online presence. Here are just some of the benefits:

 

  1. Marketing opportunities increase from a “local” audience to a global audience.
  2. Digital sales conversions save time and labor.
  3. Elevated brand and greater ability to manage web aesthetic
  4. More cost-effective than brick and mortar
  5. The ability to track marketing and business analytics

 

PixoLabo - Providing a Better User Experience

 

Providing a Better User Experience

 

Given a choice, modern online consumers prefer to interact with a well-designed website. Adobe

 

Having a website isn’t enough. Implementation and execution matter as well. Your customers’ experiences with your website or e-commerce presence matter, and you should unquestionably have a mobile-first site as well. Of course, that takes a bit of planning. Here are a few essentials you need to consider as you plan your small business website’s design and functionality.

 

 

PixoLabo - Benefitting from E-Commerce and Online Shopping

 

Benefit from E-Commerce and Online Shopping

Most Americans prefer to shop online. It makes sense to take your business online (even if you have a physical location) so that you can reach as many customers as possible.

 

The U.S. is expecting to have 300 million online shoppers by 2023. That’s 91% of the entire country’s population! Statista

 

However, e-commerce design and development has its challenges. And if you want your e-commerce presence to provide you with measurable business results, you need to be aware of them.

 

The average shopping cart abandonment rate in 2020 was 88.05%. Statista

 

It is essential to minimize things such as users who fail to complete transactions. Shoppers placing items in their shopping carts or users who put their mobile device down and forget to return to their in-progress transaction are a big problem. It’s also essential to ensure that your e-commerce website is mobile-first and meets mobile consumers’ expectations.

 

79% of smartphone users have made a purchase online using their mobile device in the last six months OuterBox

 

Globally, the latest statistics indicate that just over half of all internet traffic can be attributed to mobile devices such as smartphones and tablets. As of 2020, the global breakdown of internet traffic is 50.88% on mobile devices than 46.39% on desktop or laptop computers.

 

PixoLabo - Cyber-Security and Small Business Websites

 

Cyber-Security and Small Businesses Websites

So you think your small business is not a target for hackers, do you! I urge you to reconsider. Yes, large corporations, and their security breaches, get more media attention when it comes to cybersecurity issues. But that does not exclude small business websites from this threat!

 

In 2020, cybercrime increased by 600% due to the Coronavirus crisis. PurpleSec

 

In reality, hackers, more often than not, target small businesses. 43% of cyber-attacks involve small businesses. Yet only 14% can mitigate such risks effectively. Here are a few tips for protecting your WordPress website you should implement.

 

PixoLabo - Small Business Website Priorities for 2021

 

Small Business Website Priorities for 2021 and Beyond

23% plan to create more high-quality content to publish on-site

20% plan to make their website more mobile-friendly

19% plan to make their website more user-friendly

17% plan to improve SEO by optimizing on-site features

12% plan to improve website security

9% have no plans to improve their website

 

PixoLabo - Essential Web Design Considerations for 2021

 

Essential Web Design Considerations for 2021

You’ll want to aim for your pages in three seconds or less. That’s because many visitors will abandon your site if it hasn’t loaded within three seconds. But obviously, the lower you can get that number, the better.

Every second matters; if your site doesn’t load in four seconds or less, 25% of those who navigated to your site will have left.

39% of visitors will stop engaging with a website if images won’t load or take too long to load.

It takes only about 50 milliseconds (that’s 0.05 seconds!) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.

If given 15 minutes to consume content, two-thirds of people would instead read something beautifully designed than something plain.

It takes 6 seconds for a user’s eyes to land on the area of a website that most influences their first impression.

Users spend an average of 94 seconds looking at a website’s main image.

Users spend an average of 59 seconds looking at a website’s written content.

38% of visitors will stop engaging with a website if the content or layout is unattractive.

57% of internet users say they won’t recommend a business with a poorly designed website on mobile.

88% of online consumers are less likely to return to a site after a bad experience.

85% of internet users believe that a company’s website should be as good or better than its desktop website when viewed on a mobile device.

 

PixoLabo - What 2021 Small Business Websites Mean for You

 

What 2021 Small Business Website Statistics Mean for You

Not having an effective and engaging small business website is a significant obstacle to your business growth and success. Even if you have a brick-and-mortar business, potential consumers will look for you online first. If they do not find your small business, they will go to one of your competitors. Is that really what you want?

There are many cost-effective options for getting a useful small business website. Proven small business content management systems and reliable website hosting options are a great starting point. By considering website cost factors, you can determine what you need to start and add to your business website later. There is even a handy guide for small business website creation for you to follow.

As you can see from our small business website statistics, not having a business website is just not an option any longer. While we don’t recommend DIY small business web design, it is undoubtedly an option. Hiring a professional web designer or agency may cost more. Still, you will get the website you need to grow your business faster and with less effort.

 

PixoLabo - Does Your Small Business Website Fall Short?

 

Does Your Small Business Website Fall Short?

Here at PixoLabo, we offer a full range of business website consulting and design services for small businesses, including custom web design and development, e-commerce solutions, search engine optimization, brand design, and WordPress optimization.

Feel free to reach out to us and learn more about our small business and e-commerce website design services. Our team can help you determine exactly what type of website and options you need and consider all the aspects of these small business website statistics. All you have to do is click the button below. The highly caffeinated team is here to help!

 

How Do Our 2021 Small Business Website Statistics Relate to Your Business?

Do you have anything to add to our 2021 small business website statistics? Maybe you have an example of your own that you can share? Please feel free to contact us so our audience can benefit and grab our feed, so you don’t miss our next post! And help other business owners understand the value of a business website by sharing our small business website statistics with them!

 

Thank you! We appreciate your help to end bad business websites, one pixel at a time!

 

By Gregor Saita
Co-Founder / CXO
@gregorsaita

 

2021 Small Business Website Statistics Sources

 

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Gregor Saita
Gregor Saita

Gregor is Co-Founder and CXO of PixoLabo, a multilingual virtual creative lab working with clients in North America, Europe, and SE Asia. With over 25 years of experience in web, UX, and information design, Gregor consults for startups in Asia and the US. He is also an adjunct professor of design and user experience, a creative technologist and consultant at EnLinx Partners, LLC, and a foreign language editor at the Tohoku University Graduate School of Medicine. Gregor lives with his wife, an award-winning Japanese designer and photographer, in Sendai, Japan. When he is not working, he enjoys writing, exploring, gardening, and sampling new street food.

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