255 Revealing 2022 Small Business Website Statistics
The State of Small Business in 2022
When the Covid-19 pandemic struck, it sent small businesses into a period of upheaval that they’re just beginning to recover from more than a year later. As life starts to regain a sense of normalcy, new business trends are emerging, and understanding them can help small businesses find their footing again.
Even as the COVID-19 pandemic is declining, many small businesses continue to suffer. From October 2020 to October 2021, one in five businesses shut down. While mandates and restrictions are ending across the US, consumer behavior has changed. Especially mobile consumers prefer to shop online, leading to an increase in m-commerce.
Small business owners are advancing digital transformations, and customers are top of mind. One-third said serving more customers is the primary goal for new tech investments.
Technology is going to be front and center for small business owners in 2022, according to 78% of survey respondents who said technology would be a top investment. Success in the next ten years will be driven by your ability to use and leverage the digital and cloud technologies in use today, and your willingness to stay on top of whatever technologies your customers are using.
Yes, You Need a Small Business Website!
Small businesses need a website because website traffic can increase online and offline purchases. For instance, at least 78% of location-based mobile searches result in an offline purchase. On top of that, 54% of Americans use their mobile phones to shop online, a large portion of the market.
71% of small businesses had websites in 2021. Of the total global retail sales in 2022, 21% is expected to come from online purchases. Up to 95% of sales are expected to be conducted via e-commerce by 2040.
Plus, even if a business doesn’t sell online products, websites can still aid in sales and discovery. In fact, one of the biggest benefits of having a website is local discovery, as 85% of consumers use the internet to discover and find local businesses.
Yet our 2022 small business website statistics indicate that many small businesses still do not have the robust online presence or digital marketing strategy they need to attract and engage their online audience.
While most small businesses have a website, some business owners do not see any value. We are always surprised when we hear things like: “My customers are not online.” or “The web is not important for my business.” So here are some critical 2022 small business website statistics that may change your mind!
92% of small business owners think that having a website is the most effective digital marketing strategy.Renolon
Some small business owners have taken measures to adapt to the new reality the coronavirus has created. Many of them have increased their online activities to reach out to their client base and keep their business alive by selling their products and services online.
More than half (51%) say that they have increased their interactions with their clients over the Internet. Additionally, 36% of personal businesses that use online tools are now making all their sales online.
29% of small businesses did not have a website in 2021Zippia
Having an online presence is essential for marketing your small business. By not having a business website, you give the impression that you are no longer in business. These 2022 small business website statistics illustrate just how important it is for small businesses to have a professionally built, mobile-first website.
2022 Small Business Website Statistics
2022 Small Business Website Statistics – The Basics
94% of small business websites are mobile-friendly.
90% of small businesses that are most likely to have a website are in the marketing/technology industry.
Roughly 85% of consumers use the internet to discover and find local businesses.
79% of entrepreneurs with a business website expect to grow at least 25% in the next three to five years, compared to 64% of those without a site.
72% of small businesses that are least likely to have a website work in an unspecified industry, followed by 34% in the retail industry.
71% of small businesses have their own website.
70-80% of potential customers could be lost to businesses without a website.
68% of companies with a mobile-first website increased their sales.
63% of all small business website visits originated from smartphones in 2021.
59% of businesses without a website have 1-5 employees.
48% of small businesses from 1 to 500 employees had a website since before 2017.
44% of small businesses without a website plan to build one in 2022.
44% of B2B buyers will leave a website if there is no contact information available.
42% of small business owners have developed new digital capabilities and will maintain them after the pandemic.
41% of businesses without websites say their business “does not need a website.”
40% of small businesses don’t want a website.
35% of small businesses feel their operation is too small to warrant a website.
34% of businesses with websites have been in business for 10+ years.
32% of small businesses already have a mobile app and 42% plan to build one in the future. 26% of small businesses, on the other hand, are unlikely to ever release one.
32% of businesses without websites have been operating for less than 1 year.
30% of small businesses with a web presence generate more than 25% of their revenue online.
30% of small business owners consider keeping up with technological advances a major challenge.
28% of small businesses spend less than $500 on a website.
24% of small business owners say the main purpose of their website is to showcase their products and services. 17% allow customers to make a purchase. And 14% built it for SEO.
23% of small retail businesses don’t have a website.
Over 20% of small businesses use social media in place of a website.
20% of businesses say that their main website issue is low traffic.
19% of small business owners who currently don’t have a website believe that their business would grow 25% in 3 years or less with the help of a website.
11% of small businesses that don’t have a website don’t see value in it.
Slow-loading websites cost online businesses US$ 2.6 billion in 2020.
Website visitors only need half a second to form an opinion of the website they are visiting.
The top two channels for customer research are online reviews at 55% and company websites at 47%.
Only 22% of marketers say they’re ahead of the curve when it comes to responsive design. 29% say they have an “average” experience level, 23% say they’re behind the times, and 4% say they’re hopeless.
On average, users spend about 45 seconds on a website.
84.6% of web designers believe crowded web design is the most common mistake made by small businesses.GoodFirms, 2021
2022 Small Business Website Statistics – Design
94% of people say web design is the reason they mistrust a website.
94% of negative feedback on a website is related to design.
94% of people who are familiar with a website design will not return to a website if they believe the design has degraded.
As of March 2021, 86.9% of websites were using HTML5.
86% of visitors want to see the company’s products or services on the homepage, 64% want to be able to contact the company, and 52% want to check the “About us” section.
80.8% of web redesign projects are a result of poor conversions rates.
77% of web design companies say their client’s biggest weakness is a poor web design.
75% of people form their opinion of a website based on its aesthetics.
75% of a website’s credibility is due to design.
73% of businesses invest in a unique design.
73% of companies invest in design to get an increase in views and stand out among competitors.
70% of people look at lists with bullet points, while 55% look at lists without bullets.
Organizations describing themselves as “design-driven” are 69% more likely than their peers to have exceeded their 2021 business goals by a significant margin.
66% of people prefer to browse through a beautifully designed website.
If a piece of information is paired with a relevant image, there is a 65% chance that the user will remember it afterward.
62% of companies have reported that a mobile responsive website increases sales.
61.5% of visitors leave websites with lousy navigation.
61% of internet users have a higher opinion of companies with mobile-friendly website design.
51% of users cite “Thorough contact information” as the most crucial element missing from a company’s website.
51% of all small businesses use in-house staff to maintain their website, 40% use a freelancer or consultant, 38% use a DIY website builder, and 31% use a web design agency.
48% of website visitors believe companies that don’t have a responsive website don’t care.
44% of visitors will leave a company’s website if it lacks contact information.
41% of consumers will stop engaging with a page if the content is too long.
Almost 40% of users will disengage from a slow website.
When asked what visual elements they value on a company website, 40% of consumers said images, 39% said color, and 21% said video.
38% of customers will stop engaging with a site if it doesn’t have an appealing layout.
36% of website visitors from a referral link arrive by clicking on the company’s logo.
Bright colors can increase conversion rates by as much as 24%.
22% of marketers believe they are ahead on responsive design.
8% of consumers notice whitespace when viewing a website for the first time.
1% of website visitors click on carousels or sliders.
As of February 2022, 50.59% of the total web visits are currently mobile, compared to 49.41% coming from desktops.Oberlo
2022 Small Business Website Statistics – Mobile Users
99% of active social media users access websites through their mobile devices.
91% of small businesses are mobile-optimized.
90% of smartphone users have not yet chosen a particular brand when they perform an internet search for a product or service.
In 2022, there are 6.648 billion smartphone users worldwide, which translates to 83.72% of the world’s population owning a smartphone. (Bank My Cell)
80% of all internet users own a smartphone.
80% of the top-ranked websites online are mobile-friendly.
80% of B2B buyers are using a mobile device to make purchases.
68% of companies now use mobile marketing as part of their marketing strategy.
63% of global marketing revenue is accounted to mobile ads.
61% of users won’t return to a website if they had problems accessing it on mobile, and 40% of those would instead switch to a competitor, according to Google Traffic Report.
As of February 2022, 57.38% of all web traffic came through mobile phones.
53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. A 2-second delay in load time resulted in abandonment rates of up to 87%.
50% of global e-commerce revenue comes from mobile.
40% of online transactions are done via a mobile device. (Blue Corona)
40% of users will not engage with a website that isn’t mobile-friendly.
16% of U.S. internet users use their phones exclusively to go online.
Websites that are mobile-optimized get 15% more unique clicks.
In the U.S., the desktop has a conversion rate of 3.99%, compared to only 1.22% for mobile.
The average American uses their phone for 5.4 hours each day.
It’s estimated that by 2023, the global number of mobile devices will reach 16.8 billion.
Consumers have 2X more interactions with brands on mobile than they do on desktop.
2022 Small Business Website Statistics – User Experience
94% of first impressions of a website are design-related.
93% of users leave a website because it doesn’t display properly on their device.
93% of users leave a website because it loads too slowly.
90% of users leave a website because it is poorly designed.
90% of consumers will return to a website to shop if they had a great experience.
90% of buyers report that an excellent mobile experience is likely to convince them to make a repeat purchase from the same company.
90% of people use multiple screens to view a website.
89% of consumers will shop with a competitor after a poor user experience.
Users spend 88% more time browsing web pages with video content.
84% of customers will trust a company based on other customers’ reviews.
79% of users who don’t find what they are looking for on one website, will go on searching on other websites.
74% of users are more likely to return to a mobile-friendly website.
Conversion rates can be boosted by 74% by reducing a website’s load time from 8 seconds to 2 seconds.
71% of publishers say content that looks well-organized on mobile devices boosts positive user experience feedback.
70% of consumers learn about a new company or business via a blog.
70% of online businesses will fail due to bad UX.
65% of website visitors would refuse to fill a form if it asked for too much personal info.
Only 55% of companies conduct UX testing.
53% of mobile users will leave a website if it loads in more than 3 seconds.
52% of consumers base their business loyalty on page loading speed.
Poor user experience drives almost 50% of users to go with competitors instead.
48% of users get frustrated when a website is not mobile responsive.
47% of internet users expect a webpage to load in less than 2 seconds.
46% of websites load between six and ten seconds to load, which is double what Google recommends for website loading times.
45% of companies fail to see the importance of UX testing.
44% of visitors will develop a negative image of companies with a slow-loading website.
43% of small businesses plan to invest in web performance.
Nearly 40% of people will stop engaging with a slow website.
40% of users will abandon the website if it seems messy and shaggy.
38.5% of website visitors form their opinion of a business based on initial user experience.
38% of users will stop visiting the website and 30% will switch devices if the content is too long.
Increasing the website loading speed by a single second increases conversions by 27%.
Over 22% of the fastest-growing B2B small businesses currently use a live chat app on their websites.
Conversions drop up to 20% per second of site load time.
Websites that load slowly cost retailers $2.6 billion in lost business.
It takes just 2.6 seconds for a user to decide whether they like or dislike a website based on its landing page.
People are 31.25 times more likely to win the lottery than click on a banner ad.
Good UI can raise your website’s conversion rate by 200%, while better UX design can increase conversions by up to 400%.
UX investment can have a 100% ROI.
2022 Small Business Website Statistics – E-Commerce
It’s estimated that by the year 2040, 95% of purchases will be through e-commerce. (Nasdaq)
92.6% of people say the visual dimension is the #1 factor affecting their purchase.
90% of shoppers believe image quality is the most important factor when making online purchases.
A two-second delay in load times increases the shopping cart abandonment rate to 87%.
85% of customers trust online reviews and testimonials as much as personal recommendations.
84% of users would abandon a purchase if the connection is not secure.
78% of customers think the pricing is a must-have for any product page.
By the end of 2021, 73% of e-commerce sales took place on mobile devices.
71% of consumers believe they get a better deal online, even if the item isn’t on sale.
68% of small businesses don’t have a proper conversion rate optimization strategy for their stores.
62% think shipping details are essential.
60% of shoppers say website usability is important for them.
In 2021, mobile e-commerce revenue accounted for 53.9% of total U.S. e-commerce revenue.
52% look for product reviews.
51% of internet users also use their mobile phones to purchase products online and 66% of consumers use shopping apps on their mobile devices – be it a mobile phone or a tablet.
50% of total e-commerce revenue comes from mobile.
Red buy buttons can increase sales and conversions on e-commerce websites by as much as 34%.
23% of people will abandon their carts immediately If account creation at checkout is required.
5% of small and mid-sized businesses believe that free shipping increases their sales profits.
On average, only 1.94% of e-commerce website visits convert into a purchase.
Only 1% of users say e-commerce websites meet their expectations every time.
2022 Small Business Website Statistics – M-Commerce
About 89% of grocery shoppers use their mobile devices while visiting physical stores.
88% of smartphone users report increasing their use of mobile coupons over the last 3 years.
79% of smartphone users report having made a purchase online with their device within the last 6 months.
70% of the searches made on mobile phones lead to online action.
Mobile accounted for 68% of paid search click share in Q2 2021.
59% of shoppers prefer to frequent stores that offer a mobile shopping experience.
More than 51% of users prefer mobile web apps to other shopping channels. Customers claimed web apps are convenient and have consistent UI.
Mobile phone data usage is predicted to grow 46% by 2022.
In 2020, mobile commerce revenue in the US reached $339 billion.
Mobile commerce sales are predicted to jump up to $432.2 billion by 2022.
Voice commerce sales are expected to generate $40 billion by 2022.
2022 Small Business Website Statistics – SEO
93% of online experiences begin with a search engine.
90.63% of web pages get no organic search traffic from Google.
89% of marketers consider search engine optimization (SEO) a success.
81% of customers search online before they purchase in a physical store. (Impact)
80% of consumers do product research online, via search, social, and more.
75% of all website traffic runs through Google.
71% of consumers prefer to conduct queries by voice instead of typing.
68% of consumers who search locally on their smartphones visit a store within 24 hours, and almost 50% make a purchase within a day.
61% of people use search engines to read about products.
58% of customers look for local small businesses on their smartphones every day.
51% of small-medium businesses only have a basic understanding of SEO. (Higher Visibility)
51% of people discover a new company after using a search engine.
Only 49% of small businesses invest in SEO for better business visibility.
40.2% of the United States population use voice search features.
40% of people will switch to a different search result if the first one is not mobile-friendly.
Only 21% of businesses increased their SEO investment in 2021. This figure was the second-lowest marketing channel ranked in the survey. Only augmented/virtual reality ranked lower.
As of January 2022, 92.18% of people use Google as a search engine. Bing is used by 8.04%, Baidu is used by 7.34%, Yahoo is used by 3.39%, and Yandex is used by 1.53%. (Oberlo)
In January 2022, Google accounted for 93.25% of the mobile search market in the United States.
Organic search drives 300% more traffic to websites when compared to social media.
Websites with blog content have 434% more search engine indexed web pages.
2022 Small Business Website Statistics – Security
91% of small businesses don’t have cyber liability insurance.
89% of pages loaded in Chrome in January 2021, on all platforms, were over HTTPS.
84% of website users would abandon a purchase if their data were sent over an insecure connection.
66% of small businesses fear jeopardizing customer data.
54% of small businesses think they’re too small for a cyberattack.
53.5% of sites have inadequate security.
47% of small businesses do not know how to protect their business against cyber attacks.
43% of cyber attacks target small businesses.
42% of small businesses find it hard to prevent data loss.
22% of small businesses encrypt their databases.
Nearly 21% of the Alexa Top 100,000 websites still don’t use HTTPS.
Cyber attacks are projected to cause $6 trillion in damages by 2022.
On average, it costs $955,429 to restore normal business if it’s hit by a successful cyberattack.
According to GoDaddy research of more than 1,000 very small businesses, nearly 50% reported suffering a financial loss due to hacking, with one in eight saying the loss was more significant than $5,000. (GoDaddy, 2018)
2022 Small Business Website Statistics – Digital Marketing
92% of business owners believe having their website contributes effectively to their digital marketing strategy. (Iron Paper)
91% of customers have visited a store because of an online experience.
Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs. (MarketingSherpa)
80% of small businesses have yet to appreciate the value of content marketing.
While 78% of marketers reported that website optimization results at least somewhat drove their broader marketing campaigns, only 47% of marketers indicated that their web design or product development changed due to optimization lessons. (MarketingSherpa)
75% of small companies use paid advertising, including long-term social media marketing campaigns and boosted posts.
Nearly 75% of small businesses do not use analytics, tracking, or coupon codes. Shockingly, 18% of small businesses do not track anything.
71% of marketers believe video content brings better conversion rates.
71% of small business owners do their own digital marketing instead of leaving it to experts.
70% of SMBs plan to increase their digital marketing spending.
69% of the small businesses that have websites have annual sales of $1,000,000 – $2,490,000.
62% of SMBs dedicate 4% or more of their revenue to marketing.
54% of consumers want to see more videos about products to guide their purchasing decisions.
50% of people say they’d purchase something from a website’s chatbot using conversational marketing.
50% of SMBs spend less than $300 per month on online marketing.
47% of small business owners handle marketing efforts on their own. (LeadPages)
47% of small businesses spend less than $10,000 on digital marketing.
37% of small businesses plan to increase their digital marketing spending in the next 12 months.
37% of consumers use the Internet to find a store at least once per month.
36% of SMBs spend less than $10,000 on digital marketing annually.
29% of SMBs spend between $750 to $2499 on digital advertising monthly.
20% of SMBs do not use digital marketing.
10% of SMBs do not invest in any kind of marketing.
By the year 2022, 69% of search ad growth will be from mobile.
Organizations describing themselves as “design-driven” are 69% more likely than their peers to have exceeded their 2020 business goals by a significant margin.
The average click-through rate of a call to action is 4.23%.
2022 Small Business Website Statistics – Common Errors
82% of small business websites don’t have social media accounts.
70% of small business websites didn’t have clear calls to action on their home pages.
68% of small business websites don’t have an email address on the homepage.
50% of online sales are lost when visitors can’t find content.
37% of prospects leave a B2B website because of poor navigation or web design.
23% of small business websites get updated less than once a year.
21% of all small business websites are not mobile-friendly and will not render successfully on mobile devices or smartphones
17% of all small business websites are not in compliance with Google’s Mobile-Friendly Algorithm Updates
2022 Small Business Website Statistics – The Cost Factor
On average, starting a website for a small business costs anywhere between $2,000 and $10,000.
Around 30% of small businesses spend between $1K to $10K for website design.
The average cost of designing a large business website with essential features is $32K.
A basic small business website costs approx. $3200.
In 2021, competent web designers typically charged $4,000-$10,000 to build a website. However, the billings can go upwards of $20,000 depending on the number of pages and customization required.
73% of companies are investing in design to differentiate their brands. (Adobe, 2018)
54% of small firms will invest more in their website in 2022, while only 35% plan to spend more on SEO.
More than one quarter (28%) of small businesses spend less than $500 on a website.
Small businesses spend between $750 and $2000 per month on SEO or $5000 to $30,000 for one-time projects.
2022 Small Business Website Statistics – Reasons for Not Having a Website
40% of small businesses don’t want a website.
40% of small businesses don’t think a website is relevant to their business or industry.
35% of small businesses believe they are too small to have a website.
Small businesses say irrelevance to industry (27%), cost (26%), and social media (21%) are key reasons behind their decision not to have a website.
26% of small businesses believe their customers are not online.
25% of small businesses lack technical knowledge.
24% of small retail businesses without a website responded that their reason for not having one was that they don’t know how to create/run a website.
22% of small businesses lack human and financial resources.
21% of small businesses use a mobile app instead of a website.
20% of small businesses use social media in place of a website.
19% of small business owners never got around to it.
11% of small businesses don’t see value in it.
Key Benefits of Having a Small Business Website
Attracting Online Consumers
In 2022, most Americans prefer to shop online. This fact is in part driven by regional restrictions and in part by personal preferences. E-commerce is booming. Most online users research a business online before making a purchasing decision, even if they plan to visit a physical store location.
Despite this, 29% of small businesses still do not have a website, and 35% feel that their operation is too small to warrant a website. This fact is a big problem. Especially when you consider that the two most important pieces of information a business can display are its address and other contact-related details.
As you can see, even the smallest of businesses can benefit from an online presence. Here are just some of the benefits:
- Marketing opportunities increase from a “local” audience to a global audience.
- Digital sales conversions save time and labor.
- Elevated brand and greater ability to manage web aesthetic
- More cost-effective than brick and mortar
- The ability to track marketing and business analytics
Providing a Better User Experience
Given a choice, modern online consumers prefer to interact with a well-designed website.Adobe
Having a website isn’t enough. Implementation and execution matter as well. Your customers’ experiences with your website or e-commerce presence matter, and you should unquestionably have a mobile-first site as well.
Of course, that takes a bit of planning. Here are a few essentials you need to consider as you plan your small business website’s design and functionality.
Benefits from E-Commerce and Online Shopping
Most Americans prefer to shop online. It makes sense to take your business online (even if you have a physical location) so that you can reach as many customers as possible.
The U.S. is expecting to have 300 million online shoppers by 2023. That’s 91% of the entire country’s population!Statista
However, e-commerce design and development have its challenges. And if you want your e-commerce presence to provide you with measurable business results, you need to be aware of them.
The average shopping cart abandonment rate in 2021 was 79.8%, which is 9% lower than that of 2020.SaleCycle, 2021
It is essential to minimize things such as users who fail to complete transactions. Shoppers placing items in their shopping carts or users who put their mobile devices down and forget to return to their in-progress transactions are a big problem. It’s also essential to ensure that your e-commerce website is mobile-first and meets mobile consumers’ expectations.
Almost 80% of users have bought online using their mobile devices within the last six months.LitsLink
Globally, the latest statistics indicate that just over half of all internet traffic can be attributed to mobile devices such as smartphones and tablets. As of 2020, the global breakdown of internet traffic is 50.88% on mobile devices to 46.39% on desktop or laptop computers.
Cyber-Security and Small Businesses Websites
So you think your small business is not a target for hackers, do you! I urge you to reconsider. Yes, large corporations, and their security breaches, get more media attention when it comes to cybersecurity issues. But that does not exclude small business websites from this threat!
In 2020, cybercrime increased by 600% due to the Coronavirus crisis.PurpleSec
In reality, hackers, more often than not, target small businesses. 43% of cyber-attacks involve small businesses. 60% of small companies went out of business within six months after the attack. The financial effects of a cyber-attack could linger for up to three years.
The most common types of attacks small businesses experience include phishing (57%), compromised or stolen devices (33%), and credential theft (30%). Yet only 14% can mitigate such risks effectively. Here are a few tips for protecting your WordPress website you should implement.
Small Business Website Priorities for 2022 and Beyond
49% of SMBs plan to improve user experience.
43% of SMBs plan to improve their website page speed, and 30% plan to embed videos.
34% of SMBs plan to optimize their websites for mobile.
23% of SMBs plan to create more high-quality content to publish on-site.
19% of SMBs plan to generate more website traffic.
17% of SMBs plan to improve SEO by optimizing on-site features.
15% of SMBs plan to redesign their website.
12% of SMBs plan to improve website security.
9% of SMBs have no plans to improve their website.
Essential Web Design Considerations for 2022
You’ll want to aim for your pages in three seconds or less. That’s because many visitors will abandon your site if it hasn’t loaded within three seconds. But obviously, the lower you can get that number, the better.
Every second matters; if your site doesn’t load in four seconds or less, 25% of those who navigated to your site will have left.
39% of visitors will stop engaging with a website if images won’t load or take too long to load.
Website design is the main factor for 48% of users when they determine the credibility of a business.
When designing the layout of your website, keep in mind that users spend 80% of their on-site time looking at the left half of the page.
Clutter can destroy an otherwise great web design – if the number of elements on a page increases from 400 to 6,000, conversion rates drop by 95%.
It takes only about 50 milliseconds (that’s 0.05 seconds!) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
It takes 10 seconds or less for a visitor to decide if they trust your company, based on the design of your website.
If given 15 minutes to consume content, two-thirds of people would instead read something beautifully designed than something plain.
It takes 6 seconds for a user’s eyes to land on the area of a website that most influences their first impression.
Users spend an average of 94 seconds looking at a website’s main image.
Users spend an average of 59 seconds looking at a website’s written content.
38% of visitors will stop engaging with a website if the content or layout is unattractive.
57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
88% of online consumers are less likely to return to a site after a bad experience.
85% of internet users believe that a company’s website should be as good or better than its desktop website when viewed on a mobile device.
According to web design stats, 54% of users believe too many ads on a website are a barrier to quality user experience.
One of the well-known web design facts is that blue is the favorite color of both women (35%) and men (57%).
According to the web design industry, using green as the website’s primary color increases traffic by 3%. Blue comes second with a 2% increment. Red themes decrease traffic by 1.35%.
Black and white images hold the visitors’ interest for less than 0.6 seconds. Colored pictures, on the other hand, can keep users’ attention for more than two seconds.
A site designed with darker colors experiences a 2% growth, while light-colored schemes result in 1.3% growth.
According to web design statistics, using the right color can improve readership by up to 40%. Not only that, but the right colors improve learning and comprehension by more than 70%.
Summing Up Our 2022 Small Business Website Statistics
The isolation of the COVID-19 pandemic highlights just how much we’ve begun to rely on the internet for discovery, information, and purchases. Due to this, it’s no surprise that most small businesses now have their own website.
However, 29% still don’t, with many of their businesses also believing they’d be better without. The sheer amount of competition on the internet can make it difficult for many businesses to justify the cost of creating a website.
Competition does matter, as websites with unappealing layouts or slow loading times can see upwards of 40% of their users tune out. Efficiency and aesthetics are everything when it comes to websites.
Regardless, having a website is still vital in the digital age, and in many cases, can lead to more people discovering and consuming your products. After all, 85% of customers use the internet to discover businesses, and up to 78% of location-based mobile searches result in an offline purchase.
What 2022 Small Business Website Statistics Mean for You
Not having an effective and engaging small business website is a significant obstacle to your business growth and success. Even if you have a brick-and-mortar business, potential consumers will look for you online first. If they do not find your small business, they will go to one of your competitors. Is that really what you want?
There are many cost-effective options for getting a useful small business website. Proven small business content management systems and reliable website hosting options are great starting points. By considering website cost factors, you can calculate the cost of your new website to determine what you need to start, and what to add later. There is even a handy guide for small business website creation for you to follow.
As you can see from our small business website statistics, not having a business website is just not an option any longer. While we don’t recommend DIY small business web design, it is undoubtedly an option. Hiring a professional web designer or agency may cost more. Still, you will get the website you need to grow your business faster and with less effort.
Does Your Small Business Website Fall Short?
Let’s talk if you are unsure how a website will benefit your small business! Our team will listen to your concerns, evaluate your needs, and help you get the benefits of having a small business website in less time for less money.
How Do Our 2022 Small Business Website Statistics Relate to Your Business?
Do you have anything to add to our 2022 small business website statistics? Maybe you have an example of your own that you can share?
Please feel free to comment below so our audience can benefit and grab our feed, so you don’t miss our next post! And help other business owners understand the value of a business website by sharing our small business website statistics with them!
Thank you! We appreciate your help to end bad business websites, one pixel at a time!
2022 Small Business Website Statistics Sources
- Blue Corona: https://www.bluecorona.com/blog/29-small-business-digital-marketing-statistics/
- Clique Studios: https://cliquestudios.com/web-design-statistics/
- Digital.com: https://digital.com/small-business-statistics/
- Digital Examiner: https://www.digitalexaminer.com/mobile-marketing-statistics/
- Fits Small Business: https://fitsmallbusiness.com/website-statistics/
- Fundera: https://www.fundera.com/blog/small-business-statistics
- Fundera: https://www.fundera.com/resources/small-business-marketing-statistics
- Hostinger: https://www.hostinger.com/tutorials/small-business-statistics
- LitsLink: https://litslink.com/blog/m-commerce-stats-and-trends-you-need-to-know-in-2022
- Mark Brinker & Associates: https://www.markbrinker.com/website-cost
- Microsoft: https://www.microsoft.com/en-us/microsoft-365/business-insights-ideas/resources/cybersecurity-small-business
- Oberlo: https://www.oberlo.com/blog/ecommerce-statistics
- Oberlo: https://www.oberlo.com/statistics/mobile-internet-traffic
- Oberlo: https://www.oberlo.com/blog/top-search-engines-world
- Oberlo: https://www.oberlo.com/blog/video-marketing-statistics
- Oberlo: https://www.oberlo.com/blog/online-businesses-changes-during-coronavirus
- Renolon: https://www.renolon.com/small-business-online-marketing-statistics/
- Review 42: https://review42.com/resources/web-design-statistics/
- Review 42: https://review42.com/resources/what-percentage-of-small-businesses-have-a-website/
- SAGipl: https://blog.sagipl.com/web-design-statistics/
- Sitebuilder Report: https://www.sitebuilderreport.com/small-business-website-stats
- Smart Insights:https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
- Statcounter: https://gs.statcounter.com/search-engine-market-share
- Statista: https://www.statista.com/statistics/511358/market-share-mobile-search-usa/
- Statista: https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/
- Sweor: https://www.sweor.com/firstimpressions
- TechJury: https://techjury.net/blog/user-experience-stats/
- Thrive My Way: https://thrivemyway.com/small-business-stats/
- Top Design Firms: https://topdesignfirms.com/web-design/blog/online-presence-management
- Toptal: https://www.toptal.com/designers/ux/ux-statistics-insights-infographic
- UK Webhost Review: https://www.ukwebhostreview.com/blog/web-design-statistics/
- UpCity: https://upcity.com/experts/small-business-website-survey/
- UserGuiding: https://userguiding.com/blog/website-statistics-trends/
- Web Alive: https://www.webalive.com.au/web-design-statistics/
- WebFX: https://www.webfx.com/internet-marketing/why-is-internet-marketing-so-important.html
- WebFX: https://www.webfx.com/seo/pricing/how-much-does-seo-cost/
- Web Hosting Professor: https://webhostingprof.com/blog/ux-statistics/
- Zippia: https://www.zippia.com/advice/small-business-website-statistics/