30 Essential Benefits of Having a Website for Your Business
Are You Missing Out on the Benefits of Having a Website?
Did you know that 36% of small businesses do not have a website!? Which means they are missing out on valuable opportunities to market and grow their business. Today, having a business website is as crucial as having a shop, office, or telephone number.
Yet, many business owners still fail to understand the benefits of having a website. And that works against their business objectives.
Setting up a website is like setting up a store in a digital world. Without it, all of the people who go through the internet’s digital streets are unable to find out about your business and its products or services.
Having a website for your business gives you access to the millions of users who surf the internet for thousands of hours each year. According to TechJury, the average consumer spends over 6 hours per day online.
Not only that, but research has found that not having a website costs small businesses 70-80% of potential customers. That’s a lot of money to leave on the table!
But even though there is an immense amount of traffic and consumers online, over one-third of small businesses miss out on the benefits of having a website. In other words, not having a website will hurt your business.
You don’t want to be one of those businesses because the many benefits of having a website for your business are significant and proven.
30 Benefits of Having a Website for Your Business
1. Look Professional
One of the key benefits of having a website for your business is that it makes your business appear more professional. Rather than just being the “corner shop” down the street, having a website gives the impression that you are serious and ready to do business with all kinds of customers.
Without a website, it is much harder for people to take your small business seriously.
2. Always Available
Having a website for your business means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers.
It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy.
Plus, as most companies nowadays have a website, there’s every chance you could be losing customers to your competitors by staying offline.
3. Exchange Information
At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. List your opening hours, contact information and show images of your location or products.
You can use contact forms to facilitate inquiries from potential customers or feedback from existing ones.
You can also upload promotional videos to engage your customers and market your business in an effective and cost-efficient way. Videos are also an excellent way to promote your social media channels and build up a community with your customers.
4. Become a Trusted Resource
One of the benefits of having a website for your business is building your reputation as an authority in your field. Create a blog section on your site with informative articles that showcase your experience and expertise.
Potential customers searching the internet for solutions to common problems related to your industry are more likely to find you. And by reading your blog posts, they will see how helpful you can be for them.
Be sure to mention your services or products in your articles. Even if those who read these blog posts don’t become customers right away, you spread the name of your business without spending a dime on traditional advertising.
5. Build Credibility
There is an expectation for any reputable company to have some online presence in today’s modern world. Potential customers would not trust a business that didn’t have a telephone number or a physical address. The same is true for not having a website and email address.
Websites are helpful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have.
What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services. They will assume they can expect the same positive experience in all areas of your business.
6. Own Your Name
Creating a site and buying a domain name (www.mybusiness.com) helps stake your claim to your business’s name and is a quick and easy way to build a compelling brand identity.
Another of the key benefits of having a website for your business is that you can get a unique business email that will benefit your branding ([email protected]).
Many web design agencies or hosting providers include custom email addresses as part of their offerings. You can also get a branded Gmail for Business email address for your business.
7. Build Your Brand Recognition
Place your website address on all your existing promotional material (business cards, brochures, marketing collateral, etc.). It is a very cost-effective way to increase both your brand recognition and your bottom line.
Even if someone who picked up a piece of product literature isn’t planning to buy right away, you have planted a seed. When they get serious about making a purchase, your sales and marketing collateral (with your website, of course) is right in front of them.
Your website is likely where they’ll now start their product research in earnest. When you combine traditional promotional materials with the added resource of your website, your business is more likely to “stick” in customers’ minds.
Imagine that someone knows your business exists, but they’re not sure how to get there. Ideally, your website will include your store or business address, directions on how to find you, and (if you’re looking for extra points) a map of the area.
That information makes it almost impossible for anyone to get lost along the way.
9. Tell Your Story
Another of the key benefits of having a website is the ability to tell your story. Your story or background is a great way to humanize your business. Do you run a family business started by your mom or dad? Have you been around for decades? Let people know about it and build their trust.
Here is where being a small business is a definite plus. Displaying a sense of creativity and personality is an advantage often not available to larger enterprises run by committees or boards of directors.
10. Cut Operating Costs
In addition to displaying information, one of the benefits of having a website for your business is to sell goods and services directly to consumers. In some cases, this eliminates the need to use “brick-and-mortar” stores requiring high operating costs.
Eliminating these overheads will allow you to lower your prices, giving your business another competitive edge.
Having a website means you can also use it internally within your business. Do you have any news you want to share with colleagues or have any critical information that needs to be accessed by management?
Having an internal website can save you a lot of time as everything you need is in one place and can be accessed at any time.
11. Promote Your Brick-and-Mortar Locations
Promoting your location might seem counterintuitive, but one of the benefits of having a website is a potential increase in foot traffic at your brick-and-mortar locations.
Having basic info like store locations, addresses, hours, and phone numbers on your website creates a data footprint that search engines will pick up.
The next time someone looks for your store online, they are more likely to be shown search results that include your store details. These search results are significant for mobile consumers using smartphones.
Data shows that a whopping 75% of local-intent mobile searches result in offline store visits within 24 hours.
12. Get Quicker Referrals
Here is another example of the benefits of having a website for your business. Having an online presence can lead to quick referrals. If your business comes up in a conversation between a former customer and a friend of theirs, what is the first thing they will likely try to do?
They will search the business on the web. If you have a website up and running, interested parties are very likely to find you quickly. Having your business on the web can help lead to growth.
13. List Awards, Reviews, and Testimonials
Positive news and reviews that are easy to find on your business’s website are yet another way to distinguish you from your competition.
Has your company won an industry award? Make sure it to mention that on your website. If you have happy customers, take advantage of it. You can utilize positive customer reviews and testimonials directly on your website.
14. Expand Your Target Audience
As your site is accessible to anyone worldwide, the ability to break through geographical barriers has never been more effortless. Anyone is now a potential customer, regardless of where they are.
15. Get Data
You might already have an idea of what the average foot traffic is like in a brick-and-mortar location. One of the benefits of having a website is to give you an idea of the broader reach of your business.
Suppose you have different web pages dedicated to various products or services you provide. In that case, you can use web visitor data to find which is drawing the most attention.
You can also create online polls or surveys to get an idea of what products and services are most attractive to potential buyers.
16. Improve SEO Rankings
There are simple search engine optimization strategies that you can apply to your company website to improve its rankings on those search engines.
Not having a website for your business makes it almost impossible for your company to rank and gain free traffic and sales from search engines. Simply having a social media presence alone is no longer enough to get your business noticed online.
17. Improve Lead Generation
Gaining visitors to your website is good, but acquiring customers is even better! With a well-optimized website, you get your potential leads to call, sign up, or purchase a product from your company. You can turn your website into a leading salesperson for your company.
18. Develop A Mailing List
Once you have a website built, add a form for people to sign up for your mailing list. You now have an easily accessed database of potential customers. According to one study, email marketing can be up to 40 times more effective in acquiring new customers than social media.
19. Target Local Customers
If you’re anything like me, you look up the closest businesses to you when you’re trying to make a specific purchase. For example, let’s say you are hungry and thirsty and you don’t know the neighborhood. You’ll probably jump online and look up nearby restaurants or bars.
If your website shows up in local search results for these types of local queries, then you might land yourself some extra business. Building a strategy to rank well for keywords is known as search engine optimization or SEO.
On top of drumming up more customers, your site can also help build brand awareness of your local business in the community.
20. Create New Selling Opportunities
If your business sells products that can be delivered by mail-order, now is a great time to start selling online. Consider investing in an online shopping and checkout section of your website.
You may be able to reach an entirely new set of customers who do not live near your retail locations. Depending on the nature of your business, you may have the entire planet as potential customers.
21. Easy Access to Product Info and Customer Service
One of the benefits of having a website for your business is providing better customer service and more detailed product info. Working with your staff and product distributors, you can give as much detail on products and services as you want.
Email forms and contact info can help even a tiny business build a more professional customer service system.
A recent development is semi-automated chatbots placed on a website, performing the same essential function an operator would on a company 1-800 customer service phone number. Customer service is now available for your clients at any time.
22. More Informed Customers
Following the above, staff will spend less time explaining the basics of a product or service to inquiring customers. If they are not at your store, you can directly refer them to your website if they have any additional questions.
Those customers who like to “kick the tires” before purchasing will be able to do as much advance research on product info as they want.
23. Gain Consumer Insights
Analytic tools like Google Analytics allow you to identify your typical customer, how they found you, and what they like. You can use this information to maximize purchases through your site.
The diverse range of data available can also help you better understand how your social media channels affect your brand. Data can also highlight opportunities to change the offline aspects of your business, such as branch opening times, promotions, and product ranges.
24. Online Advertising
Another of the benefits of having a website for your business is online advertising. Tools like Google Ads or advertising on Facebook give you the power to target customers with much more accuracy and reliability than traditional offline advertising methods.
Online advertising allows even a small business to be the first company that a potential customer sees when searching for a specific product or service online.
Using your website’s contact page or e-commerce features, you can make purchasing a product or find a retail outlet easier than ever before.
SEO and online advertising are also great ways to help build brand awareness.
25. Online Advantage
By not having a business website for your business, you give an advantage to your online competitors. If you don’t have a website, your competitors likely will. Therefore, your potential customers will not know that your business exists at all.
Not having an online presence means that you miss out on valuable opportunities to gain new customers and be at the forefront of their minds. Your competition mustn’t gain this online advantage in the highly competitive online marketplace.
26. Better Customer Service
Another of the benefits of having a website for your business is providing better customer service. For example, you can answer common questions in a FAQ (Frequently Asked Questions) section. That way, you can provide more detailed information without taking up your valuable time.
27. Attract New Staff
Many small business owners have little time to go through the traditional process of finding and hiring new employees. Having a website can significantly simplify the process.
Create a “Careers” or “Job Opportunities” webpage on your site. Get potential job candidates to come to you rather than spend time trying to recruit employees or spend money placing listings on job websites.
28. Save Money on Printing
Printed catalogs and brochures can still be helpful in point-of-sale situations. But what if product information changes? Frequent changes are often the case when you are a reseller of products made by other businesses.
It is much easier to have all relevant info on your website, where it will be much cheaper to edit and revise. A combination of print and web marketing materials is the most cost-effective way forward.
29. Attract Investment
Websites, in general, are great ways to attract potential investors to your business. It shows what your company is about, what it has achieved, and what it can achieve in the future.
30. Simple and Affordable
Unlike the early days of the internet, you do not need to know computer code or HTML to create an impressive-looking website for your business.
Building a website is now both affordable and straightforward. For a relatively modest investment, web design companies can handle all the technical details for you.
Having a Website for Your Business
Those are just some of the critical benefits of having a website for your business. There are undoubtedly others that I have not considered in my post. There are all kinds of small businesses, and there are all kinds of websites and benefits of having a website.
Every small business owner needs a website. If you don’t have one yet, now is the perfect time to get started on it. While your business can succeed without a website, it is more likely that your business will fail. An online presence provides so many additional opportunities.
Maybe not all of them apply to your specific business, product, service, or industry. But one thing is for sure. Suppose you don’t have an online presence for your small business. In that case, you are missing all the benefits of having a website for your business I described above.
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