5 Essential Steps for Avoiding Bad Web Design
Bad Web Design Can Ruin Your Business!
Some say there is no such thing as bad publicity. However, when it comes to the digital world, where snap judgments are the norm, a bad website can ruin everything. Therefore, if you want to succeed online avoiding bad web design must be your priority!
Whatever niche you are in, it is vital to ensure your website excels in both form and function. There are just two requirements to meet. However, it can be challenging.
Not being experts, entrepreneurs often fall victims to inexperienced designers and developers who make big promises that they can’t keep. As a result, there are thousands of bad websites on the web.
How to avoid joining the rank of terrible websites? Easy. Follow these five steps.
- Choose a reliable web design agency with an impressive web design portfolio.
- Always ask for a web design RFP.
- Use only high-quality visual materials.
- Prepare interview questions.
- Avoid bad practices at all costs, even if they help to save funds.
While the first points are self-explanatory, the last one requires special attention. So let’s consider it more closely.
Bad Web Design Practices
Many things we consider bad practices for websites are hard to quantify. However, we will give it a try. We are going to start with some frequent shortcomings that can turn any website into a terrible website. They are:
- Not following trends.
- Being unresponsive.
- Confusing mobile-friendliness.
- Ignoring usability.
- Not focusing on accessibility.
- Not optimizing for SEO.
- Neglecting security.
Let’s examine each of them in more detail.
Not Following Trends
Staying indifferent to web design trends may earn you a rebel title, but it will not provide quality leads. Companies that live in a vacuum and don’t follow modern trends look stale, tasteless, and boring.
Aesthetical judgments heavily influence the decision-making process. Therefore, if your design does not meet your customer’s expectations, you have an ineffective website.
Mobile-first design is no longer a trend; it is a must-have. Your web UI should look and work flawlessly across all devices. Otherwise, you distort
your brand and marketing message.
Responsive web design is getting more challenging since you need to handle the ever-growing device market. But, you have to do it, no questions asked.
Having a responsive website does not make it mobile-friendly. Even though both have similarities, they are not interchangeable. Being mobile-friendly means optimizing the interface for mobile users.
Some things should get more prominent, like buttons and font, whereas traditional elements like the hero area should become smaller. Mobile-friendliness requires some sacrifices. However, they are essential for meeting mobile user expectations.
A good website is not only about how it looks but also about how it feels. Much like people confuse responsiveness and mobile-friendliness, many website owners believe that they ensure good usability by creating good design.
Everything is much more complicated. Usability involves understanding how people interact with your website. It helps create a comfortable environment where visitors get information right here right now.
Not Focusing on Accessibility
Accessibility, much like responsiveness, is must-have. Website owners and designers should not create barriers on the web. The more inclusive your website, the wider audience you can serve. It means more traffic and more revenue.
Not Optimizing for SEO
SEO quite often is overlooked since not many website owners perceive the benefits of SEO. However, SEO is crucial for attracting your target audience. Good SEO makes a website easily crawlable, improves search rankings and visibility, and generates traffic.
Neglecting security is a quick path to an untrustworthy website. If your website smells fishy, then it will fail to support your business objectives. Unfortunately, trustworthiness is a deal-breaker these days.
It requires you to have an SSL certificate, provide a secure connection, protect your website from DDoS attacks, and much more. Without security measures, you will end up with a bad website and a bad reputation.
The Devil is in the (Tiny) Details
We have outlined some common issues. Each one on its own can destroy any website. However, that’s not all. Tiny details are what sometimes make the difference. Yet they are often overlooked.
A website with modern design, responsive behavior, excellent performance, and good SEO may be inadequate due to additional tiny flaws. Here are a few more things you should avoid:
- Creating a website without a specific goal.
- Not knowing your target market and its needs.
- Not satisfying user intent.
- Choosing company-centered instead of user-centered content.
- Not investing in creating a thoughtful organizational structure.
- Not validating code.
- Not focusing on website performance.
Is Good Web Design Dead?
In case you are still wondering, is good web design dying? The answer is no. No company or product brand could stay afloat without good web design and all other integral elements such as website performance, user interface, user experience, SEO, website accessibility, etc.
Whether you need to create a saas website, startup website, or e-commerce store, it is crucial to avoid bad web design.
So, what should you do instead? Avoid bad practices. Invest in professional web design and hire a web designer or professional web design agency. Prepare interview questions in advance, and keep your website updated to meet current requirements.
Of course, you can save yourself a lot of time and trouble and have our team design an effective mobile-first website for you. So, if you are looking for a reliable web design agency, we are here to help.
Here at PixoLabo, we offer a full range of business website consulting and WordPress web design services, including website design and development, e-commerce solutions, search engine optimization, and WordPress optimization.
And if you are still not sure how to avoid bad web design, let’s talk. We will listen to you, answer your questions, and help you build, maintain, and grow the online presence you need to meet your business objectives!
How did You Avoid Bad Web Design?
Did you have any of these elements of bad web design on your website? How did that affect your business? And how did you improve your website?
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Thank you! We appreciate your help to end bad business websites, one pixel at a time!