5 Reasons Professional Web Design is Critical for Your Business
Why You Should Consider Professional Web Design
Yes, we know that budgets and costs are a significant factor when it comes to business decisions. And no, we were not born (or started our agency) with a big pot of money either. But no matter how small a budget you have to begin with, we encourage you to spend part of it on professional web design.
A useful business website, no matter how small, is essential in 2020! We always encourage our clients to consider going beyond the bare minimum if they want to grow their business. And therefore, we look at professional web design as a business investment rather than a business expenditure.
Our increasingly competitive business environment, especially when it comes to online marketing, requires more effort to succeed. FREE never really worked, and it is certainly no longer working in 2020. But compared to other methods of marketing in the online and offline world, professional web design stands out as an ideal way to attract and retain clients.
Here at PixoLabo, we always believe that a well designed and mobile-first website matters, regardless of the nature of your business. Many studies have shown that a well-designed website generates more consumer traffic. At the same time, an improved user interface enhances engagement and conversion.
Of course, some business owners need convincing. For them, there has to be a sound reason for investing in professional web design. Today we look at five business reasons for investing in professional web design and offer recommendations on some dos and don’ts.
5 Crucial Elements of Professional Web Design
1 – Website Navigation
The primary purpose of your business website is to attract, engage, and convert visitors. Most likely, they will want to know more about you and your business or product before deciding to purchase. Professional web design can help with that.
Professionally designed websites are easy to navigate, meaning that online consumers can quickly locate content. Having an easy-to-use navigation menu is especially important as your website visitors will simply leave otherwise. As a general rule, good website navigation must be consistent in appearance and location. Simple menus make it easier to navigate through the content.
In some cases, novice or amateur designers get carried away and try to be cute with navigation links, typefaces, buttons, and effects. Once again, being fun or different doesn’t work in this case. We use a simple test; if our moms can navigate the websites, we design the navigation works. Simple, isn’t it?
2 – Brand Consistency
Professional web design is also crucial for your company’s brand identity. Your business website functions as the online extension of your brand. Studies have shown that businesses with amateur or unprofessional looking websites ended up hurting their brands. An untrustworthy-looking site usually has the effect of driving away potential clients and consumers.
On the other hand, a professionally designed website can send a message to your potential and existing customers that your brand is modern, relevant, and focused on their needs. Website branding involves more than merely using the correct company logo. Your online presence needs to accurately reflect the way you deal with your clients and treat your consumers.
Professional web design can align all elements of your website with your brand identity. That includes the content, visual features, and how your visitors can reach out to you. These simple elements will reassure both potential new clients and existing customers alike.
3 – Design and Functionality
Another critical aspect of professional web design is functionality. You can have a beautifully designed website that lacks any sort of functionality. Or a site that focuses so much on functionality it overlooks some other user expectations. Professional web designers understand how to balance logic and creative thought delicately.
Yes, the visual presentation of your business website is essential. But it is not the only important aspect of your online presence! It also needs to transform that visual appeal into measurable action somehow. Therefore you need to consider things like information architecture, user interface, and overall usability in your design.
Working with a professional web design agency means you can often rely on them to provide or help with other required services. That includes developing a keyword strategy for your SEO, writing content for your website, and even taking your product images. By focusing on these functional elements of your business website, you will effectively reduce bounce and cart abandonment abandon rates. Having a professionally designed site will also improve the overall time spent on site, generate referrals, and improve web conversions overall. And that makes pretty good business sense to us!
4 – Mobile Consumption Patterns
Professional web design also considers the consumption patterns of your target audience and considers search engine optimization. It used to be that content placed in an ‘F’ pattern above the fold was the recommended way to go. But mobile consumers are more likely to scroll, which changed user expectations.
Professional web designers consider the preferences of your online visitors when creating the overall design of your business website. Breaking content up into smaller chunks allows for easy scanning. And visual elements provide additional content clues.
Strategic information architecture helps in getting the message across more effectively to visitors of your website. Such structuring also enhances search engine optimization.
5 – Building Trust and Conversions
Studies show that 75% of potential clients will judge the credibility of your business based on your website design. If your online presence gives even the slightest indication it might be an untrustworthy site your visitors will leave immediately. The same goes for a website with intrusive popups or any other “annoying” user elements. In other words, don’t try to be cute with your chatbot, either!
In 2020 perceived trust and credibility are critical determinants of trust! And that trust is an essential element of customer loyalty and repeat purchases. However, while building trust among your customers is vital, it helps to know what your target audience values.
A professional web design agency can help you determine the best ways to build that critical consumer trust. And through making your business website trustworthy and welcoming, you will increase website traffic and conversions as well. Which means you will make back your investment in professional web design. And that’s what you want, isn’t it?
Other Professional Web Design Benefits
Of course, there are many other things a professional web design agency or designer can do for your business. Professional web design is especially important as you consider the many different types of websites out there. From simple informational sites to e-commerce stores and membership sites, each has its challenges and obstacles.
For most businesses, professional web design is the fastest and most effective way for them to achieve their business objectives. In addition to the above elements of professional web design, a professional can help you with:
- Recommending a Content Management System
- Editing and proofing content
- Sizing and optimizing images for online use
- Hosting and maintaining your website
- Keeping your website optimized for speed and performance
- Protecting your website from malware and other forms of cyber attacks
- Consulting you on best practices and future enhancements
It is crucial to reiterate that there is no one-size-fits-all approach to professional web design. Your web design decisions will depend on the specific nature of your business, product or service, and target audience. Regardless, you will want the structuring and formatting of your website to be consistent and functional.
Professional web design is the only practical way for your business website to meet all of these varying requirements. That is what your business needs if it wants to remain competitive in the short and long run.
Additional Tips And Resources For Building a Business Website
If you need to get your business established and noticed online, you may find these posts from our blog helpful as well:
- Common Small Business Website Errors You Must Avoid
- How to Make Your Website Redesign Provide Better Results
- 6 Tips for Improving Website Design for a Better User Experience
- 33 Essential Website Elements Every Business Website Must Include
- How Essential Web Design Planning Will Help You Build a Better Website
- Tips for User-Friendly Web Design to Meet User Expectations
- 9 Surprising Web Design Facts That Will Affect Your Online Presence
We Can Help You With Professional Web Design
Here at PixoLabo, we offer a full range of mobile-first business website consulting and design services, including mobile-first web design and development, e-commerce solutions, search engine optimization, brand strategy, and design, and business website hosting and maintenance.
Feel free to reach out to us and learn more about our mobile-first web design services. Our team can help you determine what type of website and content you need. And we can help you include all the benefits of professional web design. The highly caffeinated team is here to help!
Do You Have Any Professional Web Design Questions?
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Thank you! We appreciate your help to end bad business websites, one pixel at a time!