9 Simple Tips for Improving Your Website SEO Ranking
Updated November 2022
Why is Improving Your Website SEO Crucial?
Consumers turn to search engines like Google, Bing, Yandex, and Yahoo to find what they search for daily. Google processes more than 5.5 billion searches each day! And that means that improving your website SEO is crucial if you want to get found by online consumers.
The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022).
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Therefore it is not surprising that every business wants to appear at the top of search results when a consumer is looking for a particular product or service it provides.
But improving your website SEO is not that simple. In reality, achieving that coveted top ranking calls for more than just a great business and online presence. It requires a solid search engine optimization (SEO) strategy.
Search engines serve two main functions. They are crawling, building an index, and generating a ranked list of websites based on what the search engine has deemed most relevant to users.
Utilizing SEO is key to improving your brand’s website’s visibility and enhancing its organic search ranking. When implemented strategically, SEO can help drive more traffic to your website.
Increased website traffic improves your ROI, generates more leads, and boosts overall brand awareness for your business.
As a starting point for your SEO strategy, use these nine simple tips for improving your website SEO and your brand’s organic search ranking.
9 Simple Tips for Improving Your Website SEO
1. Focus on Your On-Page SEO
On-page SEO is optimizing individual web pages with target keywords so they rank higher in search results, attract more traffic and convert more visitors. Implementing on-page SEO is essential to increasing your business’s online search ranking.
Once you’ve identified your brand’s target keywords, the next step is to optimize your web pages by incorporating the keywords throughout each of these critical areas:
- URL structure – Though URLs play a small role in SEO ranking, a well-optimized URL allows visitors and search engines to quickly identify and understand the link destination.
- Title tag – A title tag is a simple but essential element of on-page SEO. The main heading appears in search results, and the title bar is at the top of your web browser.
- Body text – Body content is the main text on your webpage and the most important place to include keywords. It contains the bulk of the information for which your visitors are searching.
- Meta description – Meta descriptions appear in search results and provide a webpage summary. Thus, if your meta description includes your target keywords, your webpage is more likely to attract visitors.
- H1 tag – The H1 tag is the main heading users will see upon visiting your webpage. Its purpose is to indicate what the webpage entails and, as such, should contain keywords that are relevant to the page’s content.
- Image ALT attribute – Another way to increase your SEO ranking is to add keywords to your image ALT attributes, which provide alternative text to describe your images if a user cannot view them. When you hover over an image, these attributes are also shown as a tooltip.
Using an on-page grading plugin or tool, such as Rank Math, Yoast, SE Ranking, HubSpot’s Website Grader, or the Moz On-Page Grader, is a great way to visualize how your on-page SEO stacks up.
Then, you can adjust your site’s web pages accordingly to improve your organic search rankings further.
2. Identify Your Target Keywords
A critical step to developing an SEO strategy that aligns with your business goals is to identify your target keywords: the primary words and phrases that embody your brand and its content.
Conduct keyword research using tools like Google Ads Keyword Planner or the SEMrush Keywords Toolkit. Then you can determine which keywords are most relevant to your target audience.
These insights are critical to improving your website SEO and the organic reach of your site’s content in search results. You can find a list of additional keyword tools here.
Ultimately, this builds the foundation for your content strategy by guiding you to create valuable content targeted to your audience.
Optimizing your site’s content with 1-3 keywords is a good rule of thumb for your SEO strategy. Incorporating too many keywords can hurt your SEO, as search engines consider it keyword stuffing.
3. Create Quality Content
Search engines favor regularly updated websites with fresh, high-quality content. So, to develop a content strategy that will drive traffic to your site, one of your primary objectives should be to create quality content optimized for search.
Although “content is king” may be a famous mantra, not all content is good. To get the most out of your content strategy, create and publish content to help your brand build topical authority.
Relevant content is the topic you want to be known for as an expert while leveraging relevant, targeted keywords.
Once you’ve identified your content goals and core topics, the next step will be to build your content strategy. Remember, though, that different parts of your sales funnel require different types of content, as your audiences’ needs will differ as they move through the buyer’s journey.
4. Update Existing Content
Regularly updating existing content is a great way to keep your website current and updated.
Not all content you create will get the visibility it deserves. Therefore it’s essential to take the time to breathe new life into top-performing content that’s still relevant and valuable by updating or republishing it with new content and images.
Not only will this extend the longevity of your content. It will further optimize your site while building upon the SEO value that your content has accumulated over time.
Refreshing old blog posts can increase organic search traffic to your site by up to 112%.
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5. Start a Blog
Do blogs help with SEO In 2022? Yes, blogs can help SEO in 2022 by providing valuable content for your customers that is targeted for search engines. By incorporating SEO best practices into your blog posts and focusing on your target audience, you can improve your SEO ranking and drive more traffic to your site.
Having a blog is a great way to populate your website with high-quality content that is relevant, valuable, and interesting to your visitors. A blog helps your brand build more page authority and rank higher in search results.
Companies who blog get 97% more links to their websites.
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This content can be promoted across other channels—such as social media, email, and digital advertising—to drive more traffic to your site.
6. Update Relevant Content
That said, not all blog posts are created equal—some are worth more than others regarding SEO. As part of your content marketing strategy, it’s essential to strategically plan out which blog posts are worth updating to generate the best search results.
34% of bloggers say that updating content produces strong results.
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An excellent place to start is by creating an inventory of all content. Then, take a look through your site traffic stats and determine which posts:
- Feature more in-depth information
- Are more likely to be shared by readers
- Have a higher conversion rate
- Better resonate with your readers (i.e., more time on page, lower bounce rate)
As a general rule of thumb, a best practice is to update and republish old content every 3-6 months, depending on the frequency of your content creation efforts.
7. Have a Link-Worthy Site
An additional link-building tactic is to incorporate a mix of internal links, links to another page on your website, outbound links, or links from your website to another reputable source. A blog, in particular, is a great place to leverage these internal and outbound links.
Always use descriptive SEO-friendly links by linking keywords. It improves search engine optimization and adds value to your readers, including those with disabilities or who are using screen readers.
8. Master Link-Building Tactics
Another critical element of an effective SEO strategy is implementing a diverse outbound, internal and inbound link-building strategy. One of the main ways search engines like Google gauge and rank the quality of site content is through backlinks, or “inbound” links, a form of off-page SEO.
Essentially, these are links from an external domain that point toward one of your web pages. Websites with high-quality backlinks from other relevant and reputable sources rank higher in search results.
9. Guest Blog
An excellent method for attracting high-quality backlinks is guest blogging, creating useful or interesting content, infographic distribution, or promoting an event.
But be careful. Do your research before writing for other blogs and publishing any online content. Linking to a spammy or low-quality website will work against your efforts to improve your website’s SEO.
Focus on the quality, instead of the quantity, of links you’re attracting from other sites that are relevant to your business or industry. Approaching high-quality sites may take a bit more effort, but the results will be worth it.
Keep Improving Your Website SEO
Improving your website SEO is not a one-time effort. Instead, it needs to be an ongoing effort to increase your organic search rankings and improve your site’s online visibility.
Once you have optimized your site for organic search, you must monitor its performance regularly. Use an analytics tool like Google Analytics to determine which keywords and traffic sources produce the most conversions.
This data will help identify the best keywords for your content strategy and creation to get the best results and keywords you should ditch altogether.
Do You Need Help Improving Your Website SEO?
PixoLabo offers a full range of mobile-first web design and search engine optimization services. We help businesses and product brands to improve their mobile user experience and search rankings and increase conversions. Contact us and find out how our team can help you improve your search rankings.
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By Gregor Saita
Co-Founder / CXO
@gregorsaita
