9 Simple Tips for Improving Your Website SEO Ranking
Why is Improving Your Website SEO Crucial?
Consumers turn to search engines like Google, Bing, Yandex, and Yahoo to find what they’re searching for every day. Google processes more than 5.5 billion searches each day! And that means that improving your website SEO is crucial if you want to get found by online consumers.
In 2021, there are 5.5 billion searches done on Google per day or over 63,000 search queries done per second. Ardor SEO
Therefore it is not surprising that every business wants to appear at the top of search results when a consumer is looking for a particular product or service it provides.
But improving your website SEO is not that simple. The reality is that achieving that coveted top ranking calls for more than just a great business and online presence. It requires having a solid search engine optimization (SEO) strategy in place.
Search engines serve two main functions. They are crawling and building an index and generating a ranked list of websites based on what the search engine has deemed most relevant to users.
Utilizing SEO is key to improving your brand’s website’s visibility, enhancing its organic search ranking. When implemented strategically, SEO can help drive more traffic to your website.
Increased website traffic improves your ROI, generates more leads, and boosts overall brand awareness for your business.
As a starting point for your SEO strategy, use these nine simple tips for improving your website SEO and your brand’s organic search ranking.
9 Simple Tips for Improving Your Website SEO
1. Focus on Your On-Page SEO
On-page SEO is the process of optimizing individual webpages with target keywords, so they rank higher in search results, attract more traffic and convert more visitors. Implementing on-page SEO is an essential component to increasing the online search ranking of your business.
Once you’ve identified your brand’s target keywords, the next step is to optimize your webpages by incorporating the keywords throughout each of these critical areas:
- URL structure – Though URLs play a small role in SEO ranking, a well-optimized URL allows visitors and search engines to identify and understand the link destination quickly.
- Title tag – A title tag is a simple but essential element of on-page SEO. The main heading shows up in search results and the title bar at the top of your web browser.
- Body text – Body content is the main text on your webpage and the most important place to include keywords. It contains the bulk of the information for which your visitors are searching.
- Meta description – Meta descriptions appear in search results and provide a summary of a webpage. Thus, if your meta description includes your target keywords, your webpage is more likely to attract visitors.
- H1 tag – The H1 tag is the main heading that users will see upon visiting your webpage. Its purpose is to indicate what the webpage entails and, as such, should contain keywords that are relevant to the page’s content.
- Image ALT attribute – Another way to increase your SEO ranking is to add keywords to your image ALT attributes, which provide alternative text to describe your images if a user is unable to view them. These attributes are also shown as a tooltip when you hover over an image.
Then, you can adjust your site’s webpages accordingly to improve your organic search rankings further.
2. Identify Your Target Keywords
A critical step to developing an SEO strategy that aligns with your business goals is to identify your target keywords: the primary words and phrases that embody your brand and its content.
These insights are critical to improving your website SEO and the organic reach of your site’s content in search results. You can find a list of additional keyword tools here.
Ultimately, this builds the foundation for your content strategy by guiding you to create valuable content targeted to your audience.
In general, a good rule of thumb for your SEO strategy is to focus on optimizing your site’s content with 1-3 keywords. Incorporating too many keywords can hurt your SEO as search engines consider it keyword stuffing.
3. Create Quality Content
Search engines favor regularly updated websites with fresh, high-quality content. So, to develop a content strategy that will drive traffic to your site, one of your primary objectives should be to create quality content optimized for search.
That said, although “content is king” may be a famous mantra, not all content is good content. To get the most out of your content strategy, create and publish the kind of content that will help your brand build topical authority.
Relevant content is the topic you want to be known for as an expert while leveraging relevant, targeted keywords.
Once you’ve identified your content goals and core topics, the next step will be to build your content strategy. Keep in mind, though, that different parts of your sales funnel require different types of content, as your audiences’ needs will differ as they move through the buyer’s journey.
4. Update Existing Content
Regularly updating existing content is a great way to keep your website current and up to date.
Not all content you create will get the visibility it deserves. Therefore it’s essential to take the time to breathe new life into top-performing content that’s still relevant and valuable by updating or republishing it with new content and images.
Not only will this extend the longevity of your content. It will further optimize your site while building upon the SEO value that your content has accumulated over time.
Refreshing old blog posts can increase organic search traffic to your site by up to 112%. SEO Tribunal
5. Start a Blog
Having a blog is a great way to populate your website with high-quality content relevant, valuable, and interesting to your visitors. A blog helps your brand build more page authority and rank higher in search results.
Companies who blog get 97% more links to their websites. Optinmonster
This content can then be promoted across other channels—such as social media, email, and digital advertising—to drive even more traffic back to your site.
6. Update Relevant Content
That said, not all blog posts are created equal—some are worth more than others when it comes to SEO. As part of your content marketing strategy, it’s essential to strategically plan out which blog posts are worth updating to generate the best search results.
An excellent place to start is by creating an inventory of all content. Then, take a look through your site traffic stats and determine which posts:
- Feature more in-depth information
- Are more likely to be shared by readers
- Have a higher conversion rate
- Better resonate with your readers (i.e., more time on page, lower bounce rate)
As a general rule of thumb, a best practice is to update and republish old content every 3-6 months, depending on the frequency of your content creation efforts.
7. Have a Link-Worthy Site
An additional link-building tactic is to incorporate a mix of internal links, or links to another page on your website, outbound links, or links from your website to another reputable source. A blog, in particular, is a great place to leverage these internal and outbound links.
Always use descriptive SEO-friendly links by linking keywords. It not only improves search engine optimization but also adds value to your readers, including those with disabilities or who are using screen readers.
8. Master Link-Building Tactics
Another critical element of an effective SEO strategy is implementing a diverse outbound, internal and inbound link-building strategy. One of the main ways search engines like Google gauge and rank the quality of site content is through backlinks, or “inbound” links, a form of off-page SEO.
Essentially, these are links from an external domain that point toward one of your webpages. Websites with more high-quality backlinks from other relevant and reputable sources tend to rank higher in search results.
9. Guest Blog
An excellent method for attracting high-quality backlinks is through guest blogging, creating useful or interesting content, infographic distribution, or the promotion of an event.
But be careful. Do your research before you write for other blogs and publish any content online. Linking to a spammy or low-quality website will work against your efforts for improving your website SEO.
Focus on the quality, instead of the quantity, of links you’re attracting from other sites that are relevant to your business or industry. Approaching high-quality sites may take a bit more effort, but the results will be worth it.
Keep Improving Your Website SEO
Improving your website SEO is not a one-time effort. Instead, it needs to be an ongoing effort to increase your organic search rankings and improve your site’s online visibility.
Once you have optimized your site for organic search, you must continue to monitor its performance regularly. Use an analytics tool like Google Analytics to determine which keywords and traffic sources produce the most conversions.
This data will help identify the best keywords for your content strategy and creation to get the best results and keywords you should ditch altogether.
Do You Need Help Improving Your Website SEO?
Here at PixoLabo, we offer a full range of mobile-first web design and search engine optimization services. We help businesses and product brands to improve their mobile user experience, search rankings, and increase conversions. Contact us and find out how our team can help you improve your search rankings.
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