Many business owners make the mistake of getting a business website, and then never doing much with it. Instead of creating leads and revenue their website is just an online version of their marketing brochure. That can work for some businesses. But the rest of you require more than that from your online presence. Here is what you need to do to increase your website user engagement.
By now, it’s no secret that visual marketing is an essential strategy for building a brand online. The adage that a picture is worth a thousand words applies even today. For e-commerce brands especially, high-quality visual content like product images can make or break their online presence and customer experience.
Are you sure your business website actually meets your short and long-term business objectives? Or is it working against you and your business interests? The main purpose of your business website is to showcase your services or business, and to sell your products. Here are 14 warning signs that your website may no longer be effective for either purpose.
So you have a website. Great, but does it actually meet your user expectations? If you want a user-friendly website that will support your short and long-term business objectives you need to focus on usability and user experience. Let me show you why that is important, and how you can use that to your online advantage.
Deciding that you need to work with a web designer is one where most people aren’t sure what they need to be doing or what they should be expecting. You want to get the most from your designer, but you’re not sure how to do that or your role in that process. These essential tips will help you do better!
Are you considering a redesign of your website or e-commerce store? There is more to think about than merely the design. If you want to preserve or improve your existing search rankings, you must also take these critical SEO considerations into account. If you fail to do so, your new website may no longer meet your actual business objectives.