13 Reasons Why You Should Hire a Professional Web Design Agency
Updated February 7, 2022
How Will Your Business Benefit?
Any business that wishes to be competitive in the online or offline market must have a professional website. The Internet has become the leading resource for people to find information, with business research being a top reason to perform a search on the web.
Businesses that do not have a professionally created website risk losing potential customers on the Internet and in their storefronts. Consumers are evaluating products and companies long before they decide to purchase. If your website does not seem professional or secure, they will move to the next vendor.
Why Should You Hire a Professional Web Design Agency?
In recent posts, we went over the big problems with small business websites and how to build a trustworthy website for your business. Unfortunately, many of the issues we outlined in these posts came from not hiring a professional web design agency to handle your project in the first place.
Yes, professionals are more expensive. But if you think professionals are expensive, wait until you hire an amateur!
98% of business owners who attempt to build their website fail at the task and never launch a website!US Small Business Administration
In today’s digital and increasingly mobile world, your website is no longer static but rather an interactive online presence that needs to adapt constantly.
Adaptation includes optimizing for mobile devices and consumers, updating content and keeping it fresh, and adapting search tactics to the latest Google algorithm changes. And, of course, you still need a killer design to stand out in the market!
Yes, you can figure most of this out by yourself. But the result may not be all that good. Roughly 97% of websites designed by amateurs fail. Doesn’t your brand deserve better than that?
While sales and credibility are the two main factors for having a professional website created for your business, the following 13 reasons will help you understand why a professionally designed website is crucial to your business.
13 Reasons for Hiring a Professional Web Design Agency
By hiring a professional web design agency, all the components of your new website will work together from the start. A modern website is more than just a bit of code with a few words and images added. A professional web design agency has all the resources you need to succeed in less time and at a lower cost than you might expect. Let me explain how this applies to your business and your business objectives.
Professional web design agencies work with innovative technology. What will your website look like two years from now? A professional web design agency not only designs and develops websites but also keeps an eye on future developments.
With many new apps and ever-increasing web functionality to appeal to the social-mobile-local shopper, a professional web design agency can show you how to plan and not get left in the digital world.
Even if you only have a vague vision of what you have in mind, a professional web design agency can help you refine it and make sure it works in life; the latter comes in handy!
And if you don’t have an idea, a professional web design agency can help you create your unique look. Here are some common questions a professional web design agency will have to help them focus on your specific needs.
You work hard in your business to make sure the services and products you offer are of professional quality, and your website needs to reflect that professionalism too. But, like it or not, people make a decision about you and your business in the first few seconds they visit your website.
How your website looks and functions will directly influence peoples’ opinions about you and your business. If your website is sloppy, functions poorly, or lacks the information that they are looking for, they will assume that you are lackadaisical in your approach to everything in your business.
They will assume, consciously or unconsciously, that if you didn’t care enough to make a decent website, you wouldn’t care enough to take care of their needs. That decision will send potential customers into the arms of your competitors who do have a professional website whether or not their products or services are better than yours.
When you hire a professional web design agency, you know that the agency will create your site to suit your business. The web designer will evaluate your business and products and work with you towards your goal is for the website. For example, do you want to generate online sales? Walk-in sales? Will your site be for informational purposes only?
Once these and other questions are answered, your site will be designed to meet your specific needs. DIY site builders limit the capabilities of their site and often restrict graphics and text. A professional web designer is not captive to these restrictions.
Building mobile-friendly responsive websites are no easy task. If you don’t believe me, you should try it yourself! Unless you are highly skilled in software applications, the latest web standards, and speak a few machine languages (Parlez-vous PHP?), you have a learning curve. However, a professional web design agency already has the experience, so you don’t have to pay them to learn.
And what if you get stuck? There can be any number of problems during the design and development of a website. Some of them are relatively easy to fix, but others may require looking through thousands of lines of code or even creating custom solutions. That is best left to a professional web design agency.
Professional web design agencies can also help you with domain purchases and registration, email configuration, website hosting, IT services, and other non-design-related services. Even if you already have some of this in place, a professional web design agency makes sure that everything works well together.
It takes a lot of different resources to create an engaging online presence in the digital age! Therefore, a professional web design agency usually combines the ability and vision of other creatives and strategists to offer the desired results.
Depending on the scope of your project, you will need experts ranging from UI/UX designers to web designers and developers, e-commerce experts, search engine optimization strategists, and IT support technicians.
A professional web design agency has all of them in-house or on-call. That ensures continuity from beginning to end while significantly reducing the risk of delays.
Have all the required professionals involved in your project from the beginning. This collaboration enables you to anticipate problems and shortcomings in advance instead of fixing them in the development phase.
Having non-designers involved in the creative process is very helpful in developing creative solutions. And our innovative web designers have learned a lot since they started hanging out with our IT teams!
The Internet changes daily. New technologies, new computer code, new ways to draw visitors to your site happen daily. When using a professional web designer, your site utilizes the latest technologies and is developed according to the latest trends for optimal success. Unfortunately, many DIY site builders will not allow video, RSS feeds, or links in your website, adversely affecting your site.
Your website must rise above the digital noise, and one of the ways to do this is to adopt new technologies. A professional web designer will know the website features usually associated with a particular industry. Having the latest features can increase website visitors and increase the dwell time on the website. Both these aspects can help to improve SEO for the site too.
A trendy website can also improve the visitor user experience on the website. You can also utilize these features to understand the behavioral patterns of the visitors and make suitable changes to the workflows or the website content.
Building a website is a complicated project, and careful planning helps. A professional web design agency usually has an established process based on their experience. This process makes sure your project keeps moving forward without overlooking any details. For example, a typical process workflow could go like this:
- Strategy – The research and preparation in this step is the foundation for the design and development work.
- Design – The website’s visual look begins to take shape, and any custom design elements are created.
- Build – This is where the creative vision turns into reality. Developers build website functionality and add content.
- Test – This is where the new site undergoes extensive beta testing, including functionality on different browsers and devices.
- Launch – This includes any last touches and moving the site to a live server.
- Report – The last step is tracking the new site’s performance and making the required tweaks and content updates. Repeat this step as needed.
The process usually includes timelines for the design and development of the new website from beginning to end. Here is a sample outline showing the individual responsibilities of the client and the designer. A professional web design agency can develop a custom timeline for your project based on your specific requirements.
Many first business websites are relatively small in scale. There are just a few pages and maybe a contact form in some cases. But that usually doesn’t last long. Soon business owners want to add other essential website elements such as a blog, enhance social interaction through video chat, and sell real and virtual products.
Add some enhanced interactivity such as payment options and maintenance requests or custom search functionality, and you are talking about a pretty complex digital presence. And how will all that work with the first website?
A professional web design agency not only can help you with your first online presence but with future enhancements as well. By keeping a close eye on professional developments in their field, a professional web design agency can help you expect future trends and help you plan to take advantage of them as they emerge.
Your first online presence may be limited, but our experience has shown that clients quickly want to add content and functionality to their site. By planning, you can do this quickly and easily and avoid having to re-develop all or part of your site.
Professionals spend time as web designers studying websites and users’ behavior on them. They know what issues or designs will attract users and which ones will repel them. Specific things make a website user-friendly, and designers must incorporate those things into your site. Without them, people will get frustrated and leave without finding out about you and your business.
When it comes to web design, knowing exactly where to put contact forms, addresses, sign-up forms, navigation bars, and calls to action is standard procedure. The point of a website is to draw people in so that they want to delve deeper and find out what you and your business have to offer them. In addition, they want to know you can solve their problems. However, if your website makes it difficult for them to do these things, they will find someone else who can make the experience more enjoyable.
These are the types of things that professional web design agencies do. Their web designers spend all their time researching and creating websites that attract people and keep them coming back for more. They know what makes the web user’s experience pleasant and what turns them off and then utilize that information to ensure that your website attracts the most attention from your potential customers.
SEO or Search Engine Optimization is a technique professional web designers use to make your website receive great rankings from search engines. However, if search engines cannot find your site easily, your potential clients will neither. Therefore, you must optimize your site for higher search visibility.
Making your business website search engine friendly means knowing the exact keywords, phrases, and content that will get it recognized by all the major search engines. There are also performance and architecture options that can either kill your visibility or make it shine.
Staying on top of these things requires a seasoned professional. SEO is ever-changing and therefore not something that the average business owner has the time to master or even understand. SEO is just a regular part of their job for professional web designers, and they are outstanding at it.
A professional web designer can ensure that your website meets the requirements of popular search engines and help you increase your search rankings and visibility over time. In addition, a properly designed website can increase visitors to the website and even draw visitors from your competition.
Contrary to what many people believe, a website is never complete. Websites must have continual maintenance to keep them current and relevant to their industry. Technology is continually changing, and for websites to remain popular and successful, they must remain up-to-date with these trends. When using a professional web design agency, you benefit from their webmaster services to keep your site updated and fresh.
You will benefit from continuous technical support and required updates based on industry needs or incorporate any changes you have seen in your peer websites. In addition, you can take the help of the experts to suggest any new features you wish to add to the website.
As a business owner, e-commerce store operator, or online marketer, you have better things to do with your time than building your business website or e-commerce store. You know, like actually running your business!
And yes, I know it sounds so easy when you look at templates or website builders that claim it only takes a few minutes to build and launch your site. Yeah right! Don’t believe that crap! Unless you are in the web design business (in which case, why are you reading this?), hiring a professional web design agency will save you lots of time.
Here is how it works out in real life. No matter what kind of site or e-commerce presence you need, a professional web design agency will have built one like it already. This experience means they know exactly what to do and how to get it done fast.
Here at PixoLabo, we have created entirely new custom WordPress sites, including rebranding, content and image creation, and the entire design and development phase, in as little as 26 days!
A professional web design agency usually works on a fixed-bid estimate, so it is their interest to get your website built as fast as possible. If a project takes longer than anticipated, the agency risks losing money, which is something they want to avoid.
If you are ready to hit the ground running, so will your professional web design agency. But, of course, if you are not prepared to get started, all bets are off. And be aware that most agencies have strict clauses in their contracts to keep you on track.
Yes, you read correctly! Cost savings are a big part of hiring a professional web design agency. Here is how it works: You try it on your own, giving it everything you have got. But after about 200 hours* you give up.
Instead, you ask your neighbor’s kid to help. And after a few days (or weeks), he gives up. Then, you go on Craigslist and hire a “professional.” Most likely, they will take your money and disappear on you. So here you are, a few months and a few thousand dollars (*yes, your time costs money!) with really nothing to show.
Depending on your project scope, a professional web design agency costs a few thousand dollars or more. But after about two months, a professional web design agency completed your project, which means you start earning money and not paying it out. Isn’t that what you wanted in the first place?
And a professional web design agency will design your site based on a content management system (CMS) such as WordPress. A CMS will allow you to update and keep up your website yourself, thereby eliminating the need for a webmaster.
Eliminating the need will cut both the time and cost required for making updates. Of course, a professional web design agency can always help you with more complex tasks, such as adding a new product gallery or shopping cart. Still, you can save money by making content updates yourself.
The Benefits of Hiring a Professional Web Design Agency
Many people do not realize the importance of professional web design, nor do they see what damage a poorly constructed site may cause to their business. There is no reason for taking such a risk with your business when professional website creation is cost-effective and easily accessible.
The above are the most important benefits of hiring a professional web design agency. However, depending on your specific project, there can be others, such as developing a custom mobile app for your business, creating a custom shopping cart, or helping you get the most out of your blog. Ask one if you are unsure what a professional web design agency can do for you!
Of course, you are responsible for working effectively with a professional web design agency. Take a look at Getting The Most From Your Web Designer to see what we mean.
If you are not sure what your professional web design agency expects from you, go ahead and ask them. They will prefer explaining their process to you up front than having your project derail later.
Regardless of the type of website your business needs, you can count on a professional web design agency to deliver on time and within budget. But the benefits don’t end there. Most professional web design agencies offer ongoing support and training and website maintenance programs, which are very helpful in third-party vendor conflict resolution.
And many offer related services such as content curation, search engine optimization, and social media services. By working with just one vendor, you ensure continuity in your online presence and simplify the process for yourself. And that’s what you wanted in the first place.
So, What Should You Do Next?
When it comes to business, you must understand that time is money. So why are you wasting your precious time on a task in which you are not an expert? In general, delegate things that you can’t do yourself. Instead, focus on the aspects of your business that really “need you” and require your expertise.
Overall, why are you wasting your time trying to learn a new skill when you can be focusing on getting more clients. Therefore, it makes complete sense to hire a web designer for your business website from a purely economic standpoint.
You have the facts. Now you need to decide. If you want to design and develop your website or online store, we admire you and wish you the best of luck. We mean that! If your new site turns out fabulous, let us know!
But if you are like most business owners, we know you already have enough to do just running your business. So search for a professional web design agency in your city, or reach out to us, and we will be happy to help you!
Are You Looking for Professional Web Design?
Do you want to create a functional, thoughtful, and user-friendly website for your business or product brand? Our team of professional designers will be happy to help you with this. But, first, look at our portfolio and read our case studies.
Then, if you believe we are a good fit for your web design needs, let’s talk! We offer a full range of consulting and design services for businesses and product brands, including custom web design and development, e-commerce solutions, website redesign, multilingual web design, search engine optimization, and WordPress optimization.
And if you are still not sure how professional web design will benefit your business, let’s talk! Our team will listen to you, answer your questions, and create the online presence you need to support your business objectives. It is one of our specialties, after all!
How Did Hiring a Professional Web Design Agency Work for You?
Did you hire an agency to build your new website or e-commerce store? How did that work out for you? Is there anything you wish you would have known beforehand or done differently? Do you have anything to add to our reasons for hiring a professional web design agency?
Please feel free to comment below so our audience can benefit and grab our feed, so you don’t miss our next post! And feel free to share our post with your audience!
Thank you! We appreciate your help to end bad business websites, one pixel at a time!