Our Wordpress Web Design Blog

15 Essential Logo Design Considerations to Build a Strong Brand

Your brand logo is the most important component of an effective brand identity and strategy, so careful consideration should be given to the type of logo that will work best for your business or product brand. We work with a lot of different logos in a variety of web and print projects, and we are always surprised by how many logos miss the mark in one or more areas. To help you do better here are some essential logo design considerations.

ESPRESSO.digital - iMac WordPress Mockup

What Are WordPress Website Updates And Why Are They So Important?

Do you consider WordPress updates to be a nuisance, or simply forget about them? Or do you confuse WordPress updates with updating your website content or images? Here is what you need to know about keeping your WordPress site updated, how you can make regular updates, and what happens if you don’t.

ESPRESSO.digital - User-Friendly Website

Why Usability is Essential for a User-Friendly Website!

So you have a website. Great, but does it actually meet your user expectations? If you want a user-friendly website that will support your short and long-term business objectives you need to focus on usability and user experience. Let me show you why that is important, and how you can use that to your online advantage.

ESPRESSO.digital - Small Business Website Mistakes

Stop Making These Small Business Website Mistakes!

Small business owners don’t intend to create a bad online presence, but many of them keep making the same small business website mistakes! The main reasons are usually not knowing which obstacles stand in their way of online success, or how to eliminate these shortcomings. Today we want to point out common small business website mistakes and help you avoid them.

PixoLabo Warning Signs of an Ineffective Website

14 Warning Signs of an Ineffective Website that Works Against You

Is Your Website Working Against You and Your Business Objectives?

The two main reasons businesses have a website is to introduce their business and services to their audience and to sell their products. In order to succeed at that, a business website needs certain elements and functionality. But over time the effectiveness of your business website can diminish. To help you determine if your website still meets your business objectives you should look for these warning signs of an ineffective website.

14 Warning Signs of an Ineffective Website

1 – High Bounce Rate

2 – Non-Mobile-First Site

3 – Poor Website Statistics

4 – Visitors Don’t Move Past the Home Page

5 – Slow Website Load Times

6 – Infrequent Website Updates

7 – Unclear and/or Ineffective Call-to-Action (CTA)

8 – Low Lead Generation Results

9 – Little or No Social Media Activity or Engagement

10 – No Blog

11 – Change of Brand Identity or Target Audience

12 – Table Based Design

13 – Having to Hire Developers for Minor Website Updates

14 – Outdated Website Content

For complete details of the 14 warning signs of an ineffective website please check out this post from YFS Magazine.

What to Do if You Have an Ineffective Website?

You may already be aware that your website is not working as well as before. Perhaps you noticed a significant drop in website visitors. Maybe you are not getting as many inbound leads as before. Or your business associates or clients mentioned a specific problem, such as pages not loading fast enough, or not providing optimal mobile user experience. Whatever the reason, you must remove these obstacles, or risk a further decline of your online reach and engagement.

Lucky for you many of these errors can easily be fixed through a simple website re-design, or perhaps a new site altogether. of course, the exact action or remedy will be determined by the actual state of your business website. If you simply lack some fresh content or a company blog the fix will be relatively simple. On the other hand, if your website is not mobile-first to start with you have a bigger project on your hands.

Take a look at some key website redesign considerations, and learn more about essential elements for a successful business website, how to improve your website UX, or how many business website pages you will need. That should give you a better idea of what you must do to fix your ineffective website! Need more help? Here are a few tips for reducing shopping cart abandonment and increasing landing page conversions.

We Fix Ineffective Websites!

Here at PixoLabo, we offer a full range of mobile-first business website consulting and design services, including mobile-first web design and development, e-commerce solutions, search engine optimization, brand strategy, and design, and business website hosting and maintenance.

And if you are still not sure about how to fix small business website mistakes don’t worry! Simply reach out and contact us. Our expert team will listen to you, answer your questions, and find the best way for your business to get the online presence you need. That is one of our specialties, after all!

Did You Fix Your Ineffective Website?

So, did you eliminate any of the above shortcomings and obstacles to your online success? Which ones were the most critical, and how did you fix them? Please feel free to let us know so our audience can benefit as well, and grab our feed so you don’t miss our next post! And feel free to share our post with your audience!

Thank you! We appreciate your help to end bad business websites, one pixel at a time!

By Gregor Schmidt
Co-Founder / CXO
@gregoraschmidt

ESPRESSO.digital - Getting the Most from Your Web Designer

Essential Tips for Getting the Most from Your Web Designer

Deciding that you need to work with a web designer is one of those things where most people really aren’t sure what they need to be doing or what they should be expecting. You want to get the most from your designer, but you’re not really sure how to do that or what your role is in that process. These essential tips will help you do better!

ESPRESSO.digital - The Warning Signs of a Bad Web Design Agency

How to Spot the Warning Signs of a Bad Web Design Agency

Before you hire a web design agency it is important to be aware of the signs of a bad web design agency. Doing business with a bad web design agency can put your business at risk by not representing your brand and business the way you need. Here are some telltale signs you need to be aware of, and what you should look for instead.

ESPRESSO.digital - 7 Reasons for Hiring a Professional Web Design Agency

7 Reasons Why You Should Hire a Professional Web Design Agency

In today’s digital and increasingly mobile world your website is no longer static, but rather an interactive online presence that needs to constantly adapt. By hiring a professional web design agency you ensure that all the components of your new website are optimized and designed to work together from the start.

The Big Problem with Small Business Websites

Having an optimized small business website is crucial to acquiring new customers, building credibility and nurturing client relationships. But many small business websites have major problems that result in lost opportunities. Here are the most common problems, and what you must do to fix them.

ESPRESSO.digital - Business Website Pages

How Many Business Website Pages Do You Need?

There is no one-size-fits-all approach to business websites. The type of website and number of website pages you need depends on your business objectives, the type of website or e-commerce store you have, and the expectations of your target audience. Here are some common options you should consider.

ESPRESSO.digital - Hiring a Web Designer

10 Step Guide To Hiring A Web Designer For Your Next Project

Hiring a web designer is one of the most important things you need to do in order to get an effective and engaging online presence. But most businesses don’t give a lot of thought to hiring a web designer, which means their web design or website redesign project may not provide the required or expected results. Here is how you can do better!