Business Website Pages: How Many Do You Really Need to Meet the Needs of Your Target Audience?
Business Website Pages – How Many Is Enough?
We have been building business websites and e-commerce websites for small to large businesses around the world for over 20 years. And while initial conversations with a client start in different ways they almost always boil down to the same question: what kind of site are you building, and how many business website pages do you really need?
You see, there are no “one-size-fits-all” small and midsize business websites, as much as many clients expect that. In all the years we have been doing this we never created the same online presence with the same number of pages, etc. Not only would that not be any fun for us; it would also not serve the needs of our clients.
Conceptualizing Your Business Website Pages
Effective and engaging business websites that actually attracts and converts visitors takes considerable planning. Before you even start the design and development process and determine how many business website pages you really need you need to ask yourself these important questions:
- What is the purpose on my business website?
- How will it help me market my business?
- What kind of website do I need to achieve my objective?
- How many business website pages do I need?
- What type of content, such as text and images/graphics do I need?
- How will my website pages convert visitors into consumers?
Business Website Pages – The Minimal Approach
Let’s start with a really simple scenario; you have a yoga studio and want people to sign up for your classes. In that case a simple one-page site most likely will be enough. You need to tell visitors a little about yourself and what you do, and give them a reason to sign up for your classes or learn more about you. That should do it.
This approach also works very well for landing pages. These are pages that are created for a specific purpose, such as announcing a product or app launch, or to introduce a new startup. This type of page should be kept as simple as possible in order to quickly draw the viewers eye to the essential info, and the call to action. Here are some landing page design tips you might like.
Basic Business Website Pages
Most small business websites are a bit more substantial. You need to inform potential clients about the benefits of working with you. Therefore you need individual pages about each product or service you offer, information about you and why you are doing what you do, an easy way to contact you, a few testimonials or case studies, and images of your business, product or service.
Here are a few basic business website pages I recommend you should consider adding:
- Home Page
- About Page General
- About Page Individual (if you have more than one team member)
- Services Page (one for each service)
- Product Page (one for each product)
- Testimonials Page
- Case Studies Page
- Clients Page
- Contact Page
If you have an e-commerce store you will also need the following pages:
- Shop Page
- Categories Page
- Individual Product Pages
- Shopping Cart
- Checkout Page
- Member Login Page
- Member Account Page
Special Purpose Business Website Pages
Certain businesses may have specific requirements. For instance, many restaurants allow you to make online reservations or place a takeout order ahead of time. Service providers may want the ability for visitors to schedule an appointment or service call online. Perhaps you want to collect detailed information from a potential client before you talk to them.
If you offer any downloadable products, such as white papers or how-to guides you may want to consider adding a membership section to your website. In that case you will need a member log-in page, as well as pages for your actual downloads, and potentially a payment page.
Real estate and property management sites need pages that allow visitors to view available properties, rental or leasing applications, and possible pages for scheduling maintenance calls or alert building owners to specific problems or concerns.
Still Confused by How Many Business Website Pages You Need?
So as you can see there is no easy answer to how many pages you need. It all depends on the nature of your business, and what your website visitors will expect! Remember, you are not building your website for yourself; you are building it for your target audience, the folks who will buy your product or service. Use that as your guide and you can’t go too far wrong.
And if you are still not sure how many pages you need, or what kind of website will best serve your needs, don’t despair. Simply reach out to us, and we will be happy to walk you through possible options and alternatives that will fit both your budget and the expectations of your target audience.
How Many Pages Does Your Business Website Have?
How many pages do you currently have on your website? Do you feel that is sufficient for your target audience? If not, which additional pages would you like to add, and why? Please feel free to let us know so our audience can benefit as well, and grab our feed so you don’t miss our next post! And feel free to share our post with your audience!
We appreciate your help in eliminating bad business websites, one pixel at a time! Thank you!
By Gregor Schmidt
Co-Founder / CXO