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Case Study

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website redesign

Web Design Case Study & Strategy

Explore the Coach Seattle web design case study to see how a website redesign created a better online presence for a Seattle business coach.

Coach Seattle Web Design Case Study

A complete website redesign provides simpler editing features and improved functionality.

Project Summary

PixoLabo conducted an audit of a professional coaching website to pinpoint areas for improvement. Based on this, the team designed and implemented a new site with simpler editing features and an improved user experience.

Project Feedback

The revamped site now allows easier posts and minor internal updates. PixoLabo’s developers showed strong technical expertise and accommodated all feedback promptly; their grace and patience paved the way for a strong collaboration.


Please describe your organization.

We are a professional executive and business coaching company with a focus on leadership development.

What is your position?

I am the owner of the company.

Opportunity / Challenge

What business challenge were you trying to address with PixoLabo?

I had a website, but it was hard to make any changes to it. I don’t have a technical background and wanted the freedom to make edits by myself


Please describe the scope of their involvement in greater detail.

PixoLabo made an audit on my website at the time, which revealed that its implementation made the editing process more difficult. PixoLabo designed and developed a brand-new website based on the user experience I wanted to have.

How did you come to work with PixoLabo?

I made my own search and received some recommendations.

Could you provide a sense of the size of this initiative in financial terms?

The cost of PixoLabo’s work has been $5,000.

What is the status of this engagement?

We started working with PixoLabo in 2015. We have an ongoing relationship for maintenance and enhancements.

Results and Feedback

Could you share any statistics or metrics from this engagement?

I liked PixoLabo’s design process. We worked together closely, and the team accommodated all the feedback I gave them. We’re currently working on the events page, which I’d like to simplify, making it easier for people to schedule appointments.

The way it turned out was not PixoLabo’s fault since it was not included in my original designs. Other than that, I’ve been happy with PixoLabo’s work I can post on the blog and perform minor changes easily. I actually made a mistake, which led to some issues with the website, but PixoLabo fixed it for me. They are very gracious in that sense.

One of our challenges came when moving the site from Bluehost to PixoLabo’s own services. Their hosting technician worked directly with me and resolved the problem.

How did PixoLabo perform from a project management standpoint?

I was usually the one making decisions in terms of project management. The overall process went well.

What distinguishes PixoLabo from other providers?

PixoLabo has shown a lot of patience when working with me. We didn’t always get things right on the first try, but PixoLabo made an effort to design something I really liked. I had a much more difficult time trying to get what I wanted from my previous web developer.

Is there anything PixoLabo could have improved or done differently?

Changing from Bluehost to PixoLabo’s servers was quite a struggle. Getting access to their technical people a little sooner would have helped. The issue probably hadn’t occurred for PixoLabo before.

Do you have any recommendations for others considering working with PixoLabo?

If the client needs to switch servers, they will probably have to have greater involvement in the process.

Any questions or projects? Let’s get started.

We’d love to partner upbuildtalk

Tell us about your project or idea. Send an email to [email protected] and we will get back to you.

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