Many business owners make the mistake of getting a business website, and then never doing much with it. Instead of creating leads and revenue their website is just an online version of their marketing brochure. That can work for some businesses. But the rest of you require more than that from your online presence. Here is what you need to do to increase your website user engagement.
Most brands are aware of the benefits of content marketing. But many brands are not publishing effective content. Directly posting content is not enough. Creating compelling content is essential if you want to succeed. Here are 16 practical strategies for creating compelling content to get you started.
Website hits are not a good indication of having a useful business website. Since ‘hits’ include ‘bounces,’ they are not an accurate tracking indicator. A much better option is to evaluate how many website visitors convert and take action. This step-by-step guide to conversion rate optimization will get you started.