Residential and commercial painting contractor website redesign improved site architecture and user experience.
Explore the Greg Anderson Painting web design case study to see how a website redesign improved organic search ranking for a commercial painting contractor.
Our team designed a new website for a residential and commercial painting contractor, leading to higher search visibility.
After a previous service provider fell short of expectations, we improved the site architecture and redesigned the website for Greg Anderson Painting to be more user-friendly.
Project Feedback
PixoLabo was always on top of their game, providing timely communication and invoicing. They were readily available to meet in person and shared constant updates on the work being produced. As a result, there was a clear uptick in traffic of unique, organic visitors to the site.
Background
Please describe your organization.
I work with Greg Anderson Painting, a local Seattle painting and drywall company. We do residential and commercial jobs, insurance work, and private retail work in the greater Seattle, King County area. I primarily do marketing and communications, but I also do HR.
Opportunity / Challenge
What business challenge were you trying to address with PixoLabo?
We had worked with another company in the past. They said they would do full-scale marketing through social media and our website, but they were falling short of their claims and weren’t worth the money we were paying them. We wanted to solely have someone help redo our website to improve our online presence.
Solutions
Please describe the scope of their involvement in greater detail.
I initially sent them an email and they called me right away. They gave me a brief overview of what they thought we should do and then met in person to discuss the website. We then gave them an idea of what we wanted to see on the site and what we wanted for SEO. I did all the content production and provided that to them so they could edit it as they saw fit.
Throughout the process, they provided us with a few rough drafts of the website to make sure we liked what they were doing. Then, we met one last time to go over the website in its final stages. That led us to where we are now: They have it published. The site is built on WordPress.
We decided also to have them host the website because we wanted it to be hosted locally. We are doing a trial period to see how our website does with the current content and keywords. Once we assess that, we’ll decide what we want them to do regarding SEO. They are going to train me this week to be able to do a lot of the editing on WordPress.
I periodically met with Gregor [CEO, PixoLabo] and his wife throughout the process. PixoLabo didn’t specify the number of people on the team.
How did you come to work with PixoLabo?
I spent a lot of time on Google looking at different website production options. We debated between getting a whole SEO marketing team and just a website production team. We eventually chose to do website production because it’s our busy season. We didn’t need any more SEO.
I liked how detailed PixoLabo’s website was and how it featured different case studies online. I also liked how it had a form you could fill out to specify your exact needs rather than an open-ended, “Hey, we need your help” type of thing. They were also closest to us in Seattle. We’re in Kent, but all the other companies were way up north.
Could you provide a sense of the size of this initiative in financial terms?
$3,000. For them to host the website and to check once a week that everything is still working and complies with Google laws, it’s $900 for the year.
What is the status of this engagement?
We started working with them in May 2017 and ended in July 2017. Since then they have provided services and updates on an as-needed basis.
Results + Feedback
How did PixoLabo perform from a project management standpoint?
They did really well. I was really pleased. Gregor [PixoLabo] was on top of his communication and email. When I emailed with a question, he’d email back as soon as possible with a pretty thorough response, which I like. You could tell that they are on top of their stuff. They know what they’re doing, and they want to make sure that they are performing well.
What distinguishes PixoLabo from other providers?
Our previous team was a huge corporation. They had a call center that’s definitely not in the U.S. Whenever I’d call, it was impossible to get an answer. I would try to get invoices for what they were charging us, which never happened. What I really appreciated, individually and as a team, was PixoLabo’s timeliness and customer service responses. If I emailed them and said, “Hey, what is this for?” they sent me an invoice that was super detailed but also in layman’s terms so that I could understand. There wasn’t a ton of jargon that wouldn’t have made sense to me, which I really liked.
Is there anything PixoLabo could have improved or done differently?
No, we had a really good experience with them. We never had any issues.
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