How to Create a Startup Website That Supports Your Venture
Why You Need a Startup Website
Having a website is as essential for a successful startup as business cards used to be a few decades ago. In 2022, websites aren’t just for leaving contact information and hoping people will contact you.
Your website inspires, captivates, and converts users into customers. And for startups, it can attract investors, founders, and team members. This reason alone makes it essential to create a startup website for your new venture!
But creating a website for your organization is only half of the task. Beyond what business cards used to do, your website is not only a place to share contact details and hope for prospective customers to get in touch, but it’s also where you inspire users, draw them in and begin to turn them into customers.
So, how do you create a startup website? Here are a few things you should keep in mind.
Considerations for Creating a Startup Website
Do-it-yourself or hire a professional?
One of the main decisions new business owners need to make is whether they want to hire professional help or create their website. DIY website templates and builders are excellent for personal blogs, and their functionality is constantly improving. Initially, they are also a cheaper option than working with a professional web designer. However, they have a few drawbacks.
The number of designs included in your package will limit your creativity. While not impossible, you may struggle to achieve a close fit with your brand. This limitation can lead to problems with brand consistency.
Search engine optimization (SEO)
SEO is vital for your startup business. Getting search engines to index and rank you can be tough to get right without expert support. Achieving and maintaining great rankings also requires regular updates of your website content.
As a founder, you are already spread thin. If you are not an expert in web design, can you afford to commit significant chunks of your time to create a website? It may save you money today but will likely cost you long-term.
Working with a professional or a marketing agency allows you to focus on your existing priorities. Your web design and UI/UX will be bespoke and on-brand, increasing your site’s chances of standing out from the crowd.
How to Create a Startup Website
Professional web designers have a strategic process in place. Their workflow varies from agency to agency but often includes determining project scope, creating a strategy, and developing site structure and wireframe.
- Project scope: scoping out the project means gathering information about your business and its competitors. One of the essential points to determine is what your website needs to do for your business.
- Strategy: considering target audiences and keywords can be part of this stage and thinking about how users will move across the site.
- Site structure: time to think about content. While Google ranks websites that deliver high-quality, problem-solving content to their users, more is not always better. Consider what is essential for your brand and stick to that.
- Wireframe: also known as mock-up design, this is one of the early creative stages to help you get a feel for the site’s layout. If you are using the DIY approach, this is often the first thing you notice about your template. Once you start moving drag-and-drop elements, you start adjusting the look, but there will always be limits to your creativity.
The design phase
Once a website development is well underway, it is time to consider the critical areas of the site’s design, including:
- Brand guidelines.
- Goals and strategy.
- User Experience (UI/UX).
- Visual appearance and content.
A successful startup needs a website that is more than subjectively beautiful. Your organization’s website needs to represent your brand. Anyone who has visited your social media accounts or met your team should instantly recognize it as yours.
Focus on mobile user experience
User experience may have become a bit of a buzzword, but it couldn’t be more critical. Creating a positive user experience starts with building a website that loads fast. According to Google, the recommended page load time for websites on mobile and desktop devices is less than 3 seconds.
If you analyze some of the top traffic-driving websites on the internet, you may find a similar pattern – they all have a load speed of fewer than 4 seconds. And 88.5% of web designers believe that the top reason visitors leave a website is that it loads too slowly. We agree.
Apart from being fast, your must optimize your site for mobile devices. 92.6% of Internet users use their mobile phones to go online. With so many people visiting websites from smartphones, mobile-first design is a critical component of a startup’s success today.
And with more than half of all internet traffic shopping from a mobile device, it is imperative to make sure your website provides the best possible mobile user experience. As a new business, you cannot afford to lose those opportunities.
Getting your startup noticed
Your website’s structure and content are crucial to its performance on search engines. Text continues to be the main foundation of searches, making it the focus of search engine optimization.
However, please don’t overlook the value other assets on your website have: Descriptive text around images and graphics will help them rank. In addition, a clear call-to-action (CTA) makes it easy for your customers to understand what you want them to do.
The visual appearance of your startup website needs to match your brand image. Compromising your brand to fit in with a DIY template will not work. On the other hand, you may be able to source a template that allows you to follow brand guidelines while offering creative options.
Choosing between professional or DIY web design when creating your business’s website involves numerous considerations. Time, cost, technological know-how, and more all play into the decision.
Your Startup Website is Crucial for Your Success!
What should not be up for debate is whether or not your business does need a unique website. A well-designed, well-performing website is crucial for the success of a small business or startup.
It may seem like an afterthought when you are busy building all other areas of the organization. Still, it can make the difference between securing those critical first clients or not and convincing investors for your next round of funding. We are here to help!
Do You Need to Create a Startup Website?
Do you want to create a startup website for your venture or organization? Our team of professional designers will be happy to help you with this. But, first, look at our portfolio and read our case studies.
If you are unsure how creating a startup website supports your business objectives, we can help! Our team will listen to your concerns, evaluate your needs, and develop a list of things you need to bring your new product or service to market.
Did You Build a Website for Your Startup?
Did you build your website? What challenges did you encounter while creating your online presence? What would you do differently? If you don’t have one, what prevents you from building a startup website?
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