content and information strategy
When Portfolio Communications first contacted us they had an outdated looking website that did little to demonstrate the level of service and experience this IT infrastructure broker can provide. Not sure how to make things better on their own the client decided to approach our team for an initial consultation, and we went from there. The first steps involved creating a new content strategy for the client. Based on this our content team evaluated the existing web content and made recommendations for creating new content as well as editing existing content to better align the content with the firms service offerings.
Our team created approximately two-thirds new content together with the client. We also proofed and edited existing content to provide a consistent voice. The next phase focused on the design of the new online presence. Initially we provided the client with different layout and design options. Once Portfolio Communications narrowed down the selection our creative team created custom graphics and icons, as well as help the client source the required stock images. We then combined the visual and content elements into a modern and innovative online presence showcasing the firms services and know-how.
ux and web design
We worked with the client through numerous design iterations until we determined the best flow of their new online presence. After launching the new site our creative and SEO teams are now working with the client to improve their overall search presence, and help them take their new online presence to the next level by adding additional content and functionality. We are also discussing adding a paid-search component to their overall search strategy to further increase their online reach. This will allow Portfolio Communications to appear fresh and relevant in their industry for years to come!