The next phase involved updating the brand identity for a more modern look and feel that better represented Ramper Innovations. The new logo and branding is simple, yet elegant, and also provided the color palette for their new WordPress website. Next, we helped the client develop an improved information architecture and content strategy to quickly convey key points of their product and the benefits it would provide to users. Ramper Innovations provided the initial website content, which we edited for style and clarity. The final step of this phase was to make the final image selection for their new website.