Sarah Ioannides Music
When Sarah Ioannides first contacted us, her website was outdated and did not provide a good user experience.
category:
services:
Development
Date:
team:
Designer - Tim Willson
Project Goals
Sarah Ioannides is the Music Director of the Tacoma Symphony and an internationally known conductor, musician, and lecturer. When she first contacted us, her website was outdated and did not provide a good user experience. We recommended a custom WordPress website that would reflect her international reputation. The new website will showcase her professional achievements and provide additional information about her professional and private life.
The first step in building this client’s new custom WordPress website was to help them identify the primary objectives and target audience for their new online presence and create a minimal yet sophisticated design strategy.
Sarah Ioannides wanted to present her professional and personal information in separate sections, each with individual navigation menus and information architecture.
Both sections had to blend into a cohesive design strategy and allow for easy transitions between them. Our design team also had to accommodate an extensive archive of previous works and performances.
The client wanted to showcase and present the information in various multi-media formats, including video, recordings, images, and text content.
Once our team completed this step, we could start designing Sarah Ioannides Music’s new mobile-first online store. As the client had numerous specific requests and functionality requirements, this proved challenging for our team.
Challenge & Solution
Sarah Ioannides already had a well-formulated idea for her website. Her vision included specific requests regarding design and functionality. Based on that, our team created a custom WordPress website that provides an excellent user experience across all devices.
Through practical usage of images and colors, the viewer is quickly directed to the appropriate content, thereby providing a better mobile user experience.
The next step of the custom WordPress website design for Sarah Ioannides Music was to tweak individual design elements to match the client’s exacting requirements.
This step included creating numerous custom options and functionality to meet Sarah’s needs. Our UX design team further adjusted all design elements for different mobile devices.
Thank you for all your and the teams hard work! I am very happy with the result.Sarah Ioannides
The final step of our custom WordPress web design project for Sarah Ioannides Music was to build the new website using a modular framework.
Our team created individual modules for the different types of content. This design approach makes it easier for Sarah to add new content herself. As part of the custom WordPress web design project, we integrated a newsletter opt-in and social sharing functionality.
We performed basic on-page and on-site SEO configuration to help Sarah Ioannides Music increase search rankings and visibility and implemented a long-term SEO strategy.
After launch, our team optimized the new site for page speed and security, tested performance and functionality across all devices and screen sizes, and hosted and maintained the new site for the client.
Our team continues to work with Sarah Ioannides Music to enhance the capabilities and functionality of their new online presence. Continued support and enhancement will keep the new website optimized and user-friendly.