The first step in building the new custom WordPress website for this client was to help them identify the primary objectives and target audience for their new online presence and create a minimal yet sophisticated design strategy.
Sarah Ioannides wanted to present both her professional and personal information in separate sections, each with individual navigation menus and information architecture.
Both sections had to blend into a cohesive design strategy and allow for easy transitions between the two. Also, our design team had to allow for an extensive archive of previous works and performances.
The client wanted to showcase and present the information in various multi-media formats, including video, recordings, images, and text content.
Once our team completed this step, we could start designing the new mobile-first online store for Sarah Ioannides Music.
As the client had numerous specific requests and functionality requirements, this proved to be challenging for our team.