Many business owners make the mistake of getting a business website, and then never doing much with it. Instead of creating leads and revenue their website is just an online version of their marketing brochure. That can work for some businesses. But the rest of you require more than that from your online presence. Here is what you need to do to increase your website user engagement.
Content creation is a major stumbling block for many business owners and marketers. However, creating engaging content that your readers are eagerly awaiting is easier than you think. The ultimate purpose for creating engaging content is for your readers to share it, and for your content to reach another audience. Here are the steps you should follow to get the results you need.
Do you want to attract leads, engage them, and convert prospects into consumers on your website and through your social channels? In that case, you better connect with your intended audience right away by creating a compelling online marketing message. Here are 100 items you need to have if you want to stand out and get noticed.
It is 2020, and brands need to work hard to create fresh, relevant content on an ongoing basis. We call it the content marketing marathon. And just like athletes train and prepare for the big race, businesses of any kind need to be ready for the content marketing marathon for your campaign to provide the results you need.
In 2020 merely having a business website just doesn’t cut it anymore! Both your existing and potential customers expect a lot more from your online presence. While the precise nature of an engaging online presence depends on each specific business and industry, there are several common elements you should consider.