The 66 Best SEO Tools for 2022 To Help You Improve Your SEO
Updated January 20, 2022. Pricing and features are based on currently available information and may change without notice.
The Best SEO Tools for 2022 to Help You Get Found Online (Free, Freemium, and Paid)
Did you know that the average business website has SEO problems that can result in loss of business? Common SEO problems can range from technical issues like broken links to content errors such as duplicate titles and descriptions, and page load time. And finding them on your own can be difficult. By using at least some of the best SEO tools, business owners can fix most of these shortcomings.
By not finding and fixing these problems, businesses and product brands can create the wrong impression, raise questions in the minds of potential customers, and miss opportunities resulting in loss of business!
Many business owners are not even aware of existing problems. Especially small businesses lack the resources to hire an SEO firm, which leaves them stuck with potentially lousy SEO. To help, we have come up with a list of resources in our list of the best SEO tools for 2022.
Why Use SEO Tools?
Today, it’s hard to imagine any online business without proper SEO optimization, because it helps avoid getting lost among thousands of other websites on the internet. People use different search engines with various search mechanisms, so writing content is just a part of having a successful blog, you also need to be found.
SEO management tools are aimed at providing higher organic rankings and maximum visibility. As a result, it all impacts readers’ involvement and your income.
Best SEO Tools – Free
Google Analytics is the most popular analytics tool on the market. Over time Google has strayed from tracking keyword rankings as part of its native platform (these are now live in Search Console). However, businesses can still analyze their performance across channels and understand which sources bring the most traffic to the website.
Pricing: Free. (Google Analytics offers a premium suite, Analytics 360, which is part of the Google Marketing Platform).
Google Search Console (formerly Google Webmaster Tools) is a suite of helpful, free SEO tools straight from Google.
Once your account is set up, you’ll be able to view key statistics such as your click rate, keyword rankings, and the number of clicks per keyword. It can also help you see if you have security issues, duplicate metadata, or the number of pages you have indexed.
It is easy to use and gives you some of the analytics from Google Analytics, in simpler and more straightforward forms.
Google Tag Manager (GTM) is a free SEO tool. It adds versatility to Google Analytics while allowing you to manage and implement tags (tracking code or snippets of code) on your website or mobile app.
Tag Manager works for a variety of functions. You can use it for generating heat maps, scroll tracking, conducting surveys, monitoring form submissions, remarketing, or tracking how people arrive at your site. It can also track activities like downloads and shopping cart abandonment.
Google Trends analyzes the popularity of a search term in Google. It’s most useful for helping marketers track seasonality or to understand how a topic is trending over time. Google Trends also tracks related queries and demographics related to a specific search.
Google Keyword Planner is Google’s keyword research tool. Its primary purpose is to help you determine the volume, cost, and competition of any keyword, and to understand your topic’s popularity, competitive value, and suggested bid. However, you can also use it to help you determine your SEO strategy.
We all know that page speed is more important than ever in the world of SEO. Fortunately, Google makes it easy for you to understand your website’s page load performance and where there are areas for improvement – if needed.
Is your website mobile-friendly? There’s no better way to find out than to let Google tell you itself. Simply enter your site, and Google will run a free analysis for you.
Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, SEO, and more.
Similar to Google, Bing has its spider that crawls sites and provides recommendations to get indexed on Bing. It’s easy to implement and manage with a simple tracking code and a dashboard to understand site performance.
Wordtracker Scout is a free keyword research extension for Chrome that allows analyzing your competitors’ websites for keywords. The program has a simple graphic interface and is easy to use. It will show high-performing keywords of every website you want to analyze so that you can attract targeted and profitable traffic to your blog.
Ubersuggest is a free keyword research instrument that allows for a domain or keyword overview for a particular location. In the picture below, you can see the volume of searches for the word “travel” and other related aspects. Ubersuggest will also help you find keywords and content ideas as well as backlink data and top SEO page reports.
This is a browser extension for keyword research. It’s available for Chrome and Firefox. It works just inside your browser and shows per monthly search volume, cost per click, and the level of competition for keywords. Just start typing in the search bar on Google to get related searches. Keywords Everywhere lets you download the reporting list with metrics in Excel, CSV, or PDF formats.
Seed Keywords is a free tool allowing you to find important keywords by creating your own scenario. For example, you need to know what people usually search for to find a cheap flight to Italy. You’ll be granted a link to send to your friends or contacts to know what they would type into Google. It’s a great platform to explore your audience’s needs and find keywords to use in your articles.
SEOquake performs a complete SEO audit of any site from within your browser. This tool allows you to examine internal and external links to your website and keyword data. It also provides a real-time diagnosis of optimization issues impacting your site’s SEO.
Receive market intelligence on almost any company, including overall site ranking, traffic sources, and market strategies. The free version provides a clear snapshot of any website or app. The paid version is much more powerful.
Pricing: The free version provides five results per metric, one month of mobile app data, and three months of web traffic data. Of course, the enterprise-level solution is much more comprehensive.
As the name describes, Wheregoes takes a URL and shows the entire path of re-directs leading to the final destination. This allows you to diagnose complex link problems and see who’s tracking to a given URL.
This free SEO monitoring tool will help you investigate whether you have failed to comply with Google’s algorithm updates. So, if there was a regularly scheduled Google update, you can figure out what went wrong and fix it to improve your website ranking on Google.
While it may not seem like an SEO tool on the surface, Wayback Machine can be used to determine if a specific URL existed at a certain point. This knowledge can help provide context to 404 errors found after site migrations.
Best SEO Tools (Freemium and Paid)
SE Ranking is the best SEO app for digital marketing planning because of its dynamic unit. Designed with essential SEO features, this app is planned to place any business’ website in the highest search results. You will also get a higher quantity of updated data to improve your SEO activities and access historical information without even leaving the interface.
The major features of SE Ranking include:
- Marketing planner
- On-Page and backlink checker
- SEO or PPC competitor research
- Keyword tracker, grouper, and suggestion tool
- Website audit
- Backlink checker and lead generator
The marketing planner feature of SE Ranking will also help you improve your marketing plan skills that’ll help you create accurate objectives and actions.
Pricing: There is a free 14-day trial with limited features. Paid plans range from US$43.55 to US$217.75 per month. You can get an additional discount of up to 60% depending on the subscription period and rankings check frequency.
This is SEO software with more than 500,000 trusted users on board. You can use its web version or download a MozBar to research your browser on the go. It provides:
- Keywords research
- Rank tracking
- Site crawl
- Content optimization
- Link research
- Analytics and reporting
Pricing: Free to try for 30 days. Paid plans range from US$99 to US$599 per month. Annual billing will save you up to 20% of the monthly cost.
Getting outside the world of Google, Moz offers the ability to analyze keywords, links, SERP, or on-site page optimization. Moz allows you to enter your page on their website for limited SEO recommendations, or you can use its extension – MozBar.
As far as free SEO tools are concerned, the basic version of Keyword Explorer is sufficient and just gets better every year. The pro version offers a more comprehensive analysis and SEO insights that are well worth the investment.
Pricing: Freemium (With the free version of Link Explorer, you can research just ten queries with 50 rows of data. For conducting comprehensive research with unlimited queries, you need the Premium version starting at US$99 per month).
Serpstat is an all-in-one SEO platform that offers many features and is particularly good with competitor research. With simple reports, infographics and visualization, you are going to fall in love with Serpstat.
With Serpstat, you will be able to see:
- Your direct competitors
- Keywords they use to get to the top of the niche
- Statistics on their traffic
- Their advertising budget and much more
Pricing: Free accounts have a daily limit of 30 queries. Paid plans range from US$69 to US$499 per month. A yearly subscription will cost you 20% less per month. Each plan provides access to 230 Google and nine Yandex databases.
Advanced Web Ranking is a great SEO tool for teams looking to track a large volume of keywords. Its ability to track keywords on a hyper-specific level (including SERP features) and white-label reporting make it ideal for agencies and in-house teams.
This tool can also track 3,000 search engines and more than 170 countries, with support for not just Google, but also Baidu, Yandex, Amazon, YouTube, etc. Advanced Web Ranking also performs a deep competitor analysis that includes metrics like market share, estimated visits, and new competitor discovery.
Pricing: There is a fully-featured 30-day trial. Paid plans range from US$49 to 499 per month.
Rank Math is a Search Engine Optimization plugin for WordPress that makes it easy for anyone to optimize their content with built-in suggestions based on widely-accepted best practices. Easily customize important SEO settings, control which pages are indexable, and how you want your website to appear in search with Structured data.
It’s also integrated with Google Search Console and various keyword ranking tools, giving you an edge over your competition. Plus, it’s lightweight, as you can disable the features you don’t need.
Pricing: There is a free version. Paid plans range from US$59 to US$499 per year.
Yoast is another WordPress SEO plugin. It is primarily used for technical SEO and content optimization for WordPress but lacks many of the features included in Rank Math SEO. Still, it is an excellent tool to optimize your content and boost your SERPS ranking.
Yoast will give you access to key suggestions on how to optimize your web pages and blogs with meta descriptions, additional keywords, clarity, and content length, among other suggestions.
Pricing: There is a free version. Paid versions start at US$99 per year for the SEO plugin, US$145 for the WooCommerce plugin bundle, and US$229 per year for the Yoast plugin bundle including all plugins.
SEMrush is a leading competitor analysis tool that helps users evaluate their competitors as well as their own content. It provides robust metrics and allows users to get top-performing pages, content, and keywords.
SEMrush has been successfully helping many website owners and e-commerce entrepreneurs to understand the SEO strategies of their competitors. This makes it one of the most popular SEO tools among small and medium-sized enterprises.
The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, SERP, and much more.
Pricing: Freemium (The free version lets you conduct ten searches per day.) Paid plans range from US$99.95 to US$399.95 per month). There is also a quote-based Enterprise plan that you can customize according to the specific needs of the entrepreneurs.
Ahrefs is the top competitor to SEMrush, with an emphasis on link-building. This tool helps you perform backlink analysis to understand good and bad links coming to your site. Marketers can also use Ahrefs for competitive analysis to audit which websites to target for potential guest posts.
- Competitive analysis. It checks the exact keywords your competitors rank for and the amount of traffic driven by these words
- Keyword research. You get tons of keyword ideas and different keyword research metrics
- Backlink research. Thanks to constant updates, you always have the freshest data
- Content research. It illustrates which content attracted more attention and drove more traffic
- Rank tracking. It produces accurate ranking reports based on the location
- Web monitoring. Tracks everything your competitors do, like link building activities, keywords mentioning, and others
Pricing: You can buy a 7-day trial for US$7.00. Paid plans range from US$99 to US$999 per month.
When it comes to SEO and digital marketing solutions, Serpstat is a one-stop shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything.
The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. The dashboard is smooth and easy to use to avoid complexity. Plus, it also helps website owners to keep complete track of the backlinks of their competitors.
Pricing: Paid plans range from US$69 to US$399 per month.
This toolkit is available for Windows, Mac OS, and Linux. SEO PowerSuite covers every step of an SEO campaign of any kind.
The best part is that you can get access to unlimited sites and keywords for free. Automatable tasks are run according to the schedule you set up. Branded SEO reports can be delivered to you with a shareable link. The platform also provides:
- Keyword research and rank monitoring
- Site auditing and on-page optimization
- Backlink research and auditing
- Link building and management
Pricing: There is a free version for occasional users. Paid plans are available for US$299 and US$699 per year.
SpyFu is a great tool to analyze your competitor’s website. What organic keywords does this domain rank on? What keywords does it buy? And what are the estimated monthly PPC clicks?
Every field of research is provided with a detailed explanation of what these measurements signify. If you scroll down the overview page, you will see more metrics, such as competitor shared keywords, top keywords, cost per click, monthly cost, AdWords history, and more. SpyFu also has an interesting blog that could be useful for all marketers.
Pricing: Paid plans range from US$39 to US$299 per month.
Mangools is a versatile platform providing many different tools to “spy” on your competitors. Let’s see some of them:
- With a KWfinder, you will be able to assess your competitors’ keywords, their difficulty, and other metrics.
- With a SERPchecker, you can gain knowledge of what people are searching for in 52 countries.
- With a SiteProfiler, you will get your competitors under the spotlight, learning all about their traffic, content, backlink profile, and more.
Pricing: You can start with a 10-day free trial. Paid plans range from US$49 to US$129 per month. With every advanced package, you get more options and higher limits. If you decide to buy a yearly subscription, you will save up to 40% of the monthly cost.
The cognitiveSEO toolset is a complete digital marketing solution and most likely, the only SEO tool you’ll ever need. The tool flags all possible SEO issues and provides recommendations on how to fix them so that you can experience increased rankings and traffic in a matter of days.
The all-inclusive tool covers all the needs an SEO Pro, webmaster or digital marketer might have along with efficient solutions on how to increase any website’s traffic: a comprehensive Site Audit, all the on-page & off-page factors that influence Google rankings, keywords research & rank tracking, content optimization, in-depth backlinks analysis, Google Penalty prevention and recovery, social visibility and much more.
Pricing: 7-day free trial, Starter package US$ 129.00 per month, US$ 89.00 per month if paid yearly. Individual business pricing is available on request.
Woorank is a website review tool and SEO checker that analyses on-page and off-page SEO to rank better for search. It provides an actionable checklist that gives your team the insights it needs to fix performance issues and increase search rankings.
Pricing: There is a 14-day free trial. Paid plans range from US$59.99 to US$249.99 per month. If you are working alone with one project, you may want to choose the Pro version. If you need to follow up to five projects, take a look at the Premium plan.
CanIrank is another unique SEO software. It uses artificial intelligence to provide real recommendations for your website promotion. For every recommendation, you get detailed DIY instructions. With a keywords research feature, you will learn what keywords your competitors are aiming at. They will be filtered by search volume, ad value, and ranking difficulty. Every keyword research is launched automatically for every project you are running.
Pricing: There is a free plan. Paid plans range from US$49 to US$299 per month.
Answer the Public is one of my personal favorites. This tool creates a list of visualized search questions based on a single query. Answer the Public is ideal for creating long-tail keywords and ranking for the featured snippet. Not sure if you’re creating the right blog content? Answer the Public can help validate or re-direct your SEO efforts.
Pricing: Freemium (Throttled use — the free account has limited access and daily limits).
Keywords Everywhere is a convenient tool you can install on Google Chrome or Firefox. It shows monthly search volume and cost-per-click on a specific keyword search in Google. It also includes metrics for the “People Also Search For” and “Related” searches in Google.
Pricing: Until recently, Keywords Everywhere was a free tool. It is now available at a cost per 100,000 credits (keywords) basis. Packages start at US$10 and go as high as US$1,000.
GTmetrix is a speed and performance audit tool that provides insights into root causes behind performance failures and generates various benchmark scores. GTmetrix then offers actionable recommendations on improving your site speed.
Pricing: Freemium (Up to three monitored URLs, 20 API credits per day, and three reports per day).
Screaming Frog is an SEO spider application that evaluates on-site SEO issues. It can find broken links, server errors, blocked URLs, and duplicate pages. It also crawls your site to analyze technical and on-site SEO.
Pricing: A free package includes basic features and a 500 URL-crawl limit. A paid version costs £149 per year and provides an advanced set of tools.
SEOptimer is an SEO audit and reporting tool. It reviews the pages to help identify problems that can cause failures on your site.
- Simple interface suitable even for newbies
- Branded white-label PDF reports
- A possibility of customization and setting up any language option and other perks
This tool not only audits your website but also provides recommendations and easy-to-follow tasks to increase your website performance. In the picture below, you can see an example of a website audit and a detailed tip on how to overcome failures.
Pricing: There is a 14-day free trial. Paid plans range from US$19 to US$59 per month.
This is a versatile tool, but we decided to see it from the audit perspective because it is really good. The program provides:
- Google rank tracker with daily updates
- Backlink checker and link building tools
- Monitoring and white label reporting
Pricing: There is a free plan with limited options. Paid plans start at US$50 per month; the agency plan costs US$200 per month with up to 15 projects onboard (Maximum 100,000 crawled pages/project).
Majestic SEO provides link intelligence data to help your company improve performance. It contains features such as “The Majestic Million,” which allows you to see the ranking of the top million websites by referring subnets. Similar to Ahrefs and SEMrush, Majestic also enables you to check backlinks, benchmark keyword data, and perform competitive analysis.
Pricing: Freemium (Free account has limited access and daily limits). Paid plans range from US$49.99 to US$399.99 per month. The search explorer feature is available in the Pro version only.
Dareboost is a unique web performance monitoring tool that analyzes web pages to detect quality and loading time issues, and it compares your website ranking in terms of loading speed to your competitors.
Pricing: The business plan is US$57 per month and the performance plan is US$365 per month. Note that you can also configure your own plan, starting from $22 per month, to include only the necessary features and not overpay.
Some Additional SEO Tools (Free and Freemium)
- 404 error identifier – Xenu’s Link Sleuth
- Content generators – Hubspot Blog Topic Generator or Portent’s Content Idea Generator
- Headline analyzer – Emotional Marketing Value Headline Analyzer
- On-page factors tools – Mozbar
- Robots.txt evaluation – Google’s robot.txt checker or SEO Book analyze.robots.txt
- Page speed test – Pingdom’s website speed test
- Rich snippets testing tool – Google’s structured data testing tool or RankTank’s meta and rich snippets testing tool
- View your site as a search engine does – BrowSeo’s SEO-browser
- Keyword evaluation tools – SEMrush, BiQ Keyword Intelligence, or Content Optimization Tool
- User experience tools – Hotjar, AttentionWizard or CrazyEgg
- Social media tools – Agorapulse or Social Media Tracker
- Link evaluation tools – Moz’s Open Site Explorer
- PageSpeed Optimization – WPRocket and Autoptimize
- CSS Minification – Critical CSS
Using the Best SEO Tools for 2022
Now that you have a toolbox full of the best SEO tools, you can take the next steps. If you already have an existing SEO strategy for your business, simply use a few of the tools we listed and see where you are.
Maybe you simply need to fix a few broken links or upload a new robots.txt file. On the other hand, if any of the best SEO tools revealed more serious problems and errors, you may need to bring in some outside help.
If you need some more help to get your small business SEO to the next level, check out these posts on our blog:
- 25 Easy to Use WordPress SEO Tips, Tricks, and Resources
- The 12 Top SEO Trends and Techniques for 2022
- 23 Effective E-Commerce SEO Tips to Boost Search Traffic
- 26 Effective Ways to Improve Organic Search Engine Ranking
- 11 Simple Benefits of Using Long-Tail Keywords for SEO
- 7 Quick and Easy SEO and Website Design Tips for Busy Business Owners
- 9 Simple Tips for Improving Your Website SEO
Do You Need Help Getting Your Business Found Online?
Here at PixoLabo, we offer a full range of search engine optimization services to help businesses and product brands to improve their search rankings and increase conversions. If you are unsure how to implement and get the most out of these essential SEO tools, let’s talk!
What Are Your Favorites Among the Best SEO Tools?
Are there any essential SEO tools I missed? Do you have any essential SEO tools to add to our SEO toolbox? Is there an SEO tool you just can’t live without? Or do you have a tool that worked exceptionally well for you? Please leave your comments below so our audience can benefit as well, and grab our feed, so you don’t miss our next post!
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