Improving Usability and Search Rankings
Greg Anderson Painting is a painting and drywall contractor based in Kent, WA. When this client first contacted us they had an existing website as a managed solution which they could not update themselves.
In addition, they received no SEO benefits or services. We recommended a WordPress website and some advanced SEO solutions to improve their online presence.
Art direction and design strategy
When Greg Anderson Painting first reached out to us they were not in a good place and badly needed a WordPress website re-design.
Their existing website was on a hosted solution, which cost the company significant money without providing any measurable results.
The site contained content that was not approved by Greg Anderson Painting’s marketing team, the site was not optimized for SEO and generally failed to meet the client’s expectations.
The first steps to build a new WordPress website involved helping the client structure their content and images to better present their professional services.
Content strategy and UX/UI Design
The client had plenty of high-quality images but needed some guidance to create the required text content to go along with them.
We helped them re-organize their content make it easier for visitors to find by creating a separate services menu.
The next phase focused on the design of the new online presence. The client was very focused on an extremely minimal look for their new WordPress website.
Our team made that a reality by designing a simple home page that quickly presents the client’s services.
Individual service pages with on-page galleries further help to establish Greg Anderson Painting as a leader in their field.
WordPress web design and SEO
Client testimonials, the company story, and a simple contact page complete this simple painting contractor WordPress website.
The final phase of the Greg Anderson Painting custom web design project included on-page and on-site SEO to help the client improve their search rankings.
After installing and configuring the required web analytics and performance tracking functionality we were happy to be able to report an immediate improvement in the search ranking to the client.
The final step in creating this WordPress website is to monitor the client’s search presence and help them gain more targeted traffic as needed.