A new content strategy and an updated web design helped gain the business of larger companies.
Explore this infrastructure broker web design case study to see how we strategized a website redesign that helped Portfolio Communications earn the business of larger companies.
Our team created an improved content strategy and built a new website for a leading infrastructure broker.
Find out how a new content strategy and an updated web design enhanced recognition and helped Portfolio Communications gain the business of larger companies.
Project Feedback
The updated website provides enhanced recognition, which helps to earn the business of larger companies. PixoLabo’s work increases credibility and better demonstrates a broader range of capabilities. They exceeded expectations with expertise and enthusiasm at a fair price.
Background
Introduce your business and what you do there.
Portfolio Communications is an infrastructure broker located in Seattle, Washington. We specialize in helping medium-size, nationwide businesses with their telecommunications infrastructure by sourcing bids from multiple carriers for multiple technologies. Examples would be a network to connect all of their locations, Internet, dial tone, co-location facilities, hosting, and so on. We’ve been in business for about 11 years and have approximately 10 full-time staff.
Opportunity / Challenge
What challenge were you trying to address with PixoLabo?
We needed to articulate our value proposition more effectively to potential clients and provide evidence of our work to substantiate our credibility with our existing client engagements. We had not been able to do a good enough job of that previously.
Technology changes so fast, and our website doesn’t feature enough of the newer technologies we have used to solve client issues. Those are the main three reasons we sought out an agency.
One of the differentiators was finding somebody who could write technology business-centric content rather than create just a website, someone who could help us craft the content.
Solutions
Please describe the scope of their involvement in greater detail.
The scope included crafting entirely new website content, a new mobility-centric website, and then continuing to provide ongoing hosting, management, and update services to the website. They used HTML5, and the CMS platform was WordPress. I like that we can go in and edit content with WordPress. I like the ease of uploading a new employee or new case studies. I also like the site’s flexibility in rendering correctly on a mobile platform, whether a cell phone or a tablet.
PixoLabo hired a third-party person that specializes in copywriting. She provided a form in which she asked us questions, not about technology specifically, but about what we were trying to convey and how we were different. She provided the context and environment to ask us questions that led to the outline of the site and some of the content that we couldn’t come up with on our own.
PixoLabo also brought in a photographer who advocated that instead of paying for stock photography that might be found on other websites, they could do a fair amount of photography and use that on our website and make it more personal. They took photos of our staff and our office for the site. That worked out well.
We are also going to engage in an SEO initiative. On a scale of 1–10, 10 being crazy SEO, this will be like a four, basic, just enough to get us in a reasonable spot. We’re going to start that next week.
How did you come to work with PixoLabo?
We found PixoLabo online. We interviewed approximately seven companies, then narrowed it down to three and then to two. Their enthusiasm, previous work, willingness to provide the content person, availability of a copywriter, and ability to get started quickly led us to choose PixoLabo. Pricing was fair and compelling; they weren’t the most expensive or the least. It was about who could fulfill our needs.
How much have you invested with PixoLabo?
We have invested $7,000.
What is the status of this engagement?
We worked together from December 2016 until March 2017. Since then, they have provided additional services as needed.
Results + Feedback
What evidence can you share that demonstrates the impact of the engagement?
We’ve become better known for going after more complex technologies and working with bigger and bigger companies over the years. The website did not convey that. This allowed us to represent more accurately what we do currently, how we do it, and why we’re worthy of consideration from some of these larger companies. It made our sales staff feel more confident because the website has more credibility. We don’t expect many people to search for us on the web to get our services, although that’s great when it happens. Our new website provides the credibility that we need.
How did PixoLabo perform from a project management standpoint?
They did a good job. It was clear and consistent. No issues.
What did you find most impressive about PixoLabo?
Gregor, [Owner, PixoLabo], who I would define as the frontman for the company, was most impressive. His enthusiasm and willingness to jump in are big differentiators. His affinity for working on websites and trying to do a good job for a good price is genuine. He’s not just the sales guy trying to pitch you, and I appreciated that. As an owner of a company, I prefer dealing with the owner of the company.
His understanding of the need for mobility first was another differentiator. Everybody claims that they’ll do that. It’s almost a given, but he differentiated it from the other companies. He explained why it was becoming increasingly relevant. Lastly, he has a very acute understanding of Google Analytics and how they assess the site relative to SEO. That was a big differentiator as well.
Are there any areas PixoLabo could improve?
In the past, the methodologies of creating a website outline included what I learned as wireframing. PixoLabo advocated not doing that but rather just creating Word content and using that as the file to refine and evolve between the content person, them, and us. That helps to start things off with, but we told them we needed an outline at some point because I didn’t understand where all the individual content was supposed to go. That allowed us to work more efficiently. Once we had that, I understood what it was supposed to look like on the site. That’s a different look and feel than having it on a Word doc.
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