129 Fresh Ideas for Visual Content Marketing

Switching It Up!

Visual content marketing is an essential digital marketing trend for 2022. More and more business owners and marketers understand the value of visual storytelling. And consumers prefer visual content marketing to any other method. The human brain is hardwired to respond to visual images faster than other stimuli.

And the opportunities for visual marketing are almost endless. Not just limited to your product images or photos of happy customers; visual content marketing covers everything from your logo and brand image to your social media images and even video and interactive e-books. Any business will find opportunities for visual content marketing; you just have to look around you.

Initially, we hoped to get around 30-45 ideas, maybe 50 if we got inspired. So it was a little surprising even to us that we came up with over 120 visual marketing ideas! Some or many may not work for your industry or field. But we bet you will find at least one or two nuggets in each category. Take a look at the kind of visual content marketing options available to you.

129 Fresh Visual Content Marketing Ideas

Brand Images

1. Website Banner
2. Website Button
3. Website Badge
4. Website Ad
5. Brand Style Guide
6. Social Media Cover Image
7. Social Media Profile Image
8. Promotional Image
9. Blog Post Image
10. Email Newsletter Image
11. Social Media Image
12. Product Image
13. 3-D Product Image / Animation
14. Lifestyle Image
15. In-House Stock Image

Social Media Images

1. Famous Quotation
2. Your Quote
3. Customer / Brand Advocate Quote
4. Customer Question
5. Frequently Asked Questions and Answers
6. Affirmation
7. Fact / Fun Fact
8. Helpful Tip
9. Reminder
10. Short List / Checklist
11. Headline / Title
12. Idea / Thought / Possibility
13. How-to Instructions
14. Announcement
15. Teaser / Preview
16. Controversial Statement
17. A Glance Behind the Scenes
18. Customer Photo of Your Product
19. Customer Photo of Your Location
20. Customer Using Your Product
21. Written Testimonial
22. Your Inspiration

Informative Images

1. Infographic
2. Top Ten List
3. Bucket List
4. How-To List
5. Tutorial
6. Step-by-Step Instructions
7. Fact Sheet
8. Tip Sheet
9. Cheat Sheet
10. Quick Set-Up Sheet
11. Plan / Guide
12. Diagram
13. Flow Chart
14. Whiteboard Image
15. Side-by-Side Comparison
16. List of Rules / Regulations

Print Images

1. Business Cards
2. Letterhead
3. Marketing / Promotional Brochure
4. Printed Menu
5. Thank You Card
6. Holiday Card
7. Anniversary Card
8. Post Card
9. Recipe / How-to Card
10. BookMark
11. Product Hang Tag
12. Price Tag
13. Poster
14. Flyer
15. Invitation (incl. Envelopes, RSVP Card)
16. Note Pad
17. Point-of-Purchase Display
18. Trade Show Display
19. Trade Show / Marketing Swag

Other Images

1. Media Kit
2. Press Kit
3. Speakers Sheet
4. Resume / Curriculum Vitae
5. About Me / About Us Image
6. Company Manifesto
7. Company Declaration
8. Company Pledge / Promise
9. Company Challenge
10. Comic
11. Sketch
12. Doodle
13. Animation
14. Watercolor / Oil / Other Art
15. Scrapbook Page
16. Collage
17. Photo Montage

Video

1. Sizzle Reel
2. Talking Head
3. Tutorial
4. Screen Cast
5. Behind the Scenes
6. Interview
7. Q&A Session
8. ‘TED’ Style Talk
9. Company Creed
10. Presentation
11. Graphic Recording
12. Explainer Video
13. About Us Video
14. Video Testimonial
15. Trailer / Preview
16. Webcast Recording
17. Live Event Recording
18. Hangout Recording
19. Project Timeline / Development
20. Storyboarding
21. Hyperlapse
22. Flipagram
23. Animated GIF

Interactive Media

1. E-book
2. Digital Publication
3. Booklet
4. Guide
5. Lookbook
6. Catalog
7. Magazine
8. Planner
9. Organizer
10. Template
11. Checklist / To-Do List
12. Instructions
13. Pattern
14. Survey / Questionnaire
15. Worksheet
16. Checklist
17. Progress List

Switching Up Your Visual Content Marketing

You now have 129 fresh ideas for visual content marketing. Even if two-thirds are not to your liking, you still have over 40 ideas you can use for your visual content marketing! There has to be something that works for you!

Take a look at what you are already doing regarding visual marketing. Now imagine how you can apply your brand image to existing visual content. That could be as easy as adding your logo, using the correct fonts and brand colors, or adding your unique touch. Make sure your efforts are on-brand and cohesive across all your marketing channels.

If you see a few content marketing ideas you have not yet tried, now is as good a time as any. Pick a few that appeal to you the most. How can you create visual content for those? Maybe you can reuse some visual content you already created.

And I am a big believer in saving time and effort. And that includes visual content marketing. Before you rush out and create or buy new images and other visual content, look at what you already have. It is usually easier to repurpose existing content than to create unique content.

Remember, you need to be yourself. Any type of visual content marketing needs to be authentic to be effective. Don’t copy what everyone else is doing. Create your own innovative visual marketing strategy with our unique marketing ideas. We are here to help!

How Is Your Visual Content Marketing?

How is visual content marketing working out for you? Do you have anything to add to our visual content marketing ideas? Please leave your comments below so our audience can benefit, and grab our feed, so you don’t miss our next post! And help your audience with visual content marketing by sharing this post with them!

Thank you! We appreciate your help ending bad business websites, one pixel at a time!

By Gregor Saita
Co-Founder / CXO
@gregorsaita