5 Reasons Professional Web Design is Critical for Your Business
Why You Should Consider Professional Web Design
We know that budgets and costs are significant factors in business decisions. And no, we were not born (or started our agency) with a big pot of money either. But no matter how small a budget you have to begin with, we encourage you to spend part of it on professional web design.
No matter how small, a useful business website is essential in 2022! We always encourage our clients to consider going beyond the bare minimum if they want to grow their business. And therefore, we look at professional web design as a business investment rather than a business expenditure.
Our increasingly competitive business environment, especially when it comes to online marketing, requires more effort to succeed. FREE never really worked, and it will no longer work in 2022. But compared to other methods of marketing in the online and offline world, professional web design stands out as an ideal way to attract and retain clients.
A Well-Designed Website Matters
Here at PixoLabo, we always believe that a well-designed and mobile-first website matters, regardless of the nature of your business. Many studies have shown that a well-designed website generates more consumer traffic. At the same time, an improved user interface enhances engagement and conversion.
Of course, some business owners need convincing. For them, there has to be a sound reason for investing in professional web design. Today we look at five business reasons for investing in professional web design and offer recommendations on some dos and don’ts.
5 Crucial Elements of Professional Web Design
The primary purpose of your business website is to attract, engage, and convert visitors. Most likely, they will want to know more about you and your business or product before deciding to purchase. Professional web design can help with that.
Professionally designed websites are easy to navigate, meaning online consumers can quickly locate content. An easy-to-use navigation menu is especially important as your website visitors will simply leave otherwise. Generally, good website navigation must be consistent in appearance and location. Simple menus make it easier to navigate through the content.
In some cases, novice or amateur designers get carried away and try to be cute with navigation links, typefaces, buttons, and effects. Once again, being fun or different doesn’t work in this case. We use a simple test; if our moms can navigate the websites, we design the navigation works. Simple, isn’t it?
2 – Brand Consistency
Professional web design is also crucial for your company’s brand identity. Your business website functions as the online extension of your brand. Studies have shown that businesses with amateur or unprofessional-looking websites hurt their brands. An untrustworthy-looking site usually has the effect of driving away potential clients and consumers.
On the other hand, a professionally designed website can send a message to your potential and existing customers that your brand is modern, relevant, and focused on their needs. Website branding involves more than merely using the correct company logo. Your online presence must accurately reflect how you deal with your clients and treat your consumers.
Professional web design can align all elements of your website with your brand identity. That includes the content, visual features, and how your visitors can reach out to you. These simple elements will reassure both potential new clients and existing customers alike.
3 – Design and Functionality
Another critical aspect of professional web design is functionality. You can have a beautifully designed website that lacks any sort of functionality. Or a site that focuses so much on functionality it overlooks some other user expectations. Professional web designers understand how to balance logic and creative thought delicately.
Yes, the visual presentation of your business website is essential. But it is not the only important aspect of your online presence! It also needs to transform that visual appeal into measurable action somehow. Therefore, you need to consider your design’s information architecture, user interface, and overall usability.
Working with a professional web design agency means you can often rely on them to provide or help with other required services. That includes developing a keyword strategy for your SEO, writing content for your website, and even taking your product images.
By focusing on these functional elements of your business website, you will effectively reduce bounce and cart abandonment rates. A professionally designed site will also improve the overall time spent on the site, generate referrals, and improve web conversions. And that makes pretty good business sense to us!
4 – Mobile Consumption Patterns
Professional web design also considers your target audience’s consumption patterns and search engine optimization. It used to be that content placed in an ‘F’ pattern above the fold was the recommended way to go. But mobile consumers are more likely to scroll, which changed user expectations.
Professional web designers consider your online visitors’ preferences when creating your business website’s overall design. Breaking content up into smaller chunks allows for easy scanning. And visual elements provide additional content clues.
Strategic information architecture helps get the message across more effectively to website visitors. Such structuring also enhances search engine optimization.
5 – Building Trust and Conversions
Studies show that 75% of potential clients will judge the credibility of your business based on your website design. If your online presence gives even the slightest indication, it might be an untrustworthy site your visitors will leave immediately. The same goes for websites with intrusive popups or other “annoying” user elements. In other words, don’t try to be cute with your chatbot, either!
In 2022 perceived trust and credibility are critical determinants of trust! And that trust is an essential element of customer loyalty and repeat purchases. However, while building trust among your customers is vital, it helps to know what your target audience values.
A professional web design agency can help you determine the best ways to build that critical consumer trust. And through making your business website trustworthy and welcoming, you will also increase website traffic and conversions. This means you will make back your investment in professional web design. And that’s what you want, isn’t it?
Other Professional Web Design Benefits
Of course, there are many other things a professional web design agency or designer can do for your business. Professional web design is especially important as you consider the many different types of websites out there. Each has challenges and obstacles, from simple informational sites to e-commerce stores and membership sites.
For most businesses, professional web design is the fastest and most effective way to achieve their business objectives. In addition to the above elements of professional web design, a professional can help you with:
- Recommending a Content Management System
- Editing and proofing content
- Sizing and optimizing images for online use
- Hosting and maintaining your website
- Keeping your website optimized for speed and performance
- Protecting your website from malware and other forms of cyber attacks
- Consulting you on best practices and future enhancements
It is crucial to reiterate that there is no one-size-fits-all approach to professional web design. Your web design decisions will depend on the specific nature of your business, product, or service, and target audience. Regardless, you will want the structuring and formatting of your website to be consistent and functional.
Professional web design is the only practical way for your business website to meet these varying requirements. That is what your business needs if it wants to remain competitive in the short and long run. We are here to help!
We Can Help You With Professional Web Design
Our professional website designers can build a website that appropriately reflects your organization now and moving forward. But first, look at our portfolio and read our case studies.
Then, if you believe we are a good fit for your business website redesign needs, let’s talk! We offer a full range of consulting and design solutions for businesses and product brands.
Let’s talk if you are unsure how a professionally designed website will support your business objectives! Our team will listen to your concerns, evaluate your needs, and develop a list of things you need to do to improve and update your business website.
Do You Have Any Professional Web Design Questions?
Do you have anything to add to how your business can remain competitive through professional web design? Leave your comments below so our audience can benefit as well. Grab our feed so you don’t miss our next post! And help other business owners get the best possible business website by sharing this post with them!
Thank you! We appreciate your help ending bad business websites, one pixel at a time!
By Gregor Saita
Co-Founder / CXO