Christmas Keywords to Attract More Consumers in 2023
Updated September 2023
Could these Top Keywords Work for Your Business?
Is all you want for Christmas more traffic to your website? Featuring the most searched Christmas keywords in your online marketing plan can help your pages rank above others in the fight for that valuable holiday season spend.
For many online retailers, e-commerce businesses, and brick-and-mortar retail stores, the holiday season beginning from Halloween is a peak period for consumers. In addition, on special days like Black Friday and Cyber Monday, businesses usually experience a steep rise in online retail sales as buyers rush to take advantage of discounts and buy gifts, decorations, and valuable items.
US consumers, trapped in a web of conflicting signals on the health of the economy and how it impacts their ability to shop, might be forced to spend less enthusiastically on a key bucket of discretionary spending – Christmas gifts, according to early forecasts of this year’s holiday sales.
As retailers prepare for the all-important fourth quarter that can make them profitable for an entire year, one estimate is saying that retailers won’t have blowout holiday sales this year but are still expected to see sales up from last year.
According to forecasts by eMarketer, overall retail spending will increase 4.5% to $1.3 trillion for the 2023 holiday season, with e-commerce accounting for almost 20% of sales and contributing 48.5% of incremental spending gains. Therefore, your business or product brand must be online and ready with the best Christmas keywords to achieve greater search visibility.
Including the top searched keywords in your holiday marketing campaigns can substantially help your content rank higher in SERPs (Search Engine Results Pages) during the holidays.
If you’re unsure where to start, here are some of the keywords for Christmas to include in your content marketing.
The Top Christmas Keywords for 2023
Christmas Keywords: Common Search Terms.
To help get you started, we took a look at some of the best holiday-related keywords. All of these keywords have significant monthly search volume (meaning plenty of people are searching for them during the holiday shopping season).
- Black Friday sales
- Black Friday deals
- Christmas gift ideas
- Christmas sales
- Chinese new year
- Cyber Monday deals
- Cyber Monday sales
- Holiday deals
- Holiday sales
- Holiday packages
- Last-minute deals
- Last-minute holiday deals
- Personalized gifts
Christmas Keywords: Christmas Gifts.
Many of us have difficulty finding that perfect gift for someone special, a family member, friend, or co-worker. So often, we rely on suggestions from social media or online advertising.
If you are looking to take advantage of this trend, here are the top Christmas gift-related keywords:
- Christmas gifts
- Christmas gift ideas
- Christmas gifts for her
- Homemade Christmas gifts
- Christmas gifts for him
- Unusual Christmas gifts
- Cheap Christmas gifts
- Christmas gifts for mom
- Men’s Christmas gifts
- Christmas gift boxes
- Christmas gifts for men
- Christmas gift bags
- Christmas gift
- Handmade Christmas gifts
- Personalized Christmas gifts
- Christmas gift ideas for her
- Unique Christmas gifts
- Cool Christmas gifts
- Christmas gifts for dad
- Christmas gifts for grandma/grandpa
- Christmas gifts for aunt/uncle
- Christmas gifts for boyfriend/girlfriend
Christmas Keywords: Finance.
Christmas may be the season of giving, but this also makes it feel like the season of spending for many people. This time of year, people will be looking for insights on how to budget for the Christmas season and looking ahead to their financial goals for New Year’s.
If you’re planning your content and marketing strategy for the holiday season, here are the top finance keywords:
- Christmas Budget
- Cheap Christmas presents
- New Year’s resolution ideas
- Party on a budget
- Financial Advisor
- Financial planner
- How to save money
- 52-week money challenge
- How to save money fast
- Best ways to save money
Christmas Keywords: Home Improvement.
With a long break from work, some people take the time to engage in home improvement over the holiday season. Others are looking for DIY projects to fill their days.
Here are the top keywords around trades and home improvements this time of year:
- Home Improvement
- Home improvement ideas
- Decorative lights
- DIY ideas
- Christmas DIY room decor
- Discount electrician
- Cheap electrician
- Xmas decorations
- Personalized Christmas decorations
- Christmas decoration ideas
Christmas keywords: Retail.
On average, shoppers plan to spend $932 this holiday season—7% less than they spent in 2022. Most of that is on presents; any brand that can feast on a piece of that Christmas pie will be jolly this season.
Here are the top keywords to use in your retail Christmas marketing:
- Christmas Decorations
- Online Christmas shopping
- Early Christmas shopping ideas
- Christmas shopping online sites
- Christmas gifts
- Christmas gift guide [your location]
- What’s popular this Christmas
- Christmas Decorations
- Christmas presents ideas
- Funny Christmas shirts
Christmas keywords: Travel and Leisure.
According to new data from PricewaterhouseCoopers, nearly 47% of Americans will travel this holiday despite concerns over flight cancellations and rising travel costs. So, this is an excellent opportunity for travel brands to reach out to eager consumers.
Those who plan to travel also are big spenders overall: At an average of $2,441 this holiday season, they will spend upwards of $1,000 more than the average consumer. Again, millennials lead the way, with 63% planning to travel.
Take a look at the top keywords to help with your holiday season marketing strategies:
- Christmas getaways
- Christmas trip ideas
- Christmas holiday ideas
- Christmas holiday destinations
- Christmas holiday destinations for couples
- Christmas activities
- What to do on Christmas day
- [your location] Christmas holiday destinations
- Christmas school holidays
- Boxing day holidays
- Christmas in [your location]
Christmas keywords: Hospitality.
What would Christmas be without tasty treats, overeating, and popped jeans buttons? Attract the crowds and share the foodie love with these great keywords:
- What’s open on Christmas Day
- Christmas food ideas
- Cold Christmas lunch ideas
- Christmas Recipes
- Restaurants/bars open Christmas day [your location]
- Christmas desserts
- Office Christmas party
- Christmas party venues [your location]
- Easy Christmas recipes
- Christmas party foods
- Office Christmas party
- Christmas desserts
- Christmas cookie recipes
Christmas Keywords: Health and Fitness.
With many of us thinking about getting fit for summer or wondering how that favorite pair of jeans somehow shrunk during Christmas, the health and fitness category is trendy this time of year.
Need some keywords to inspire your promotional ideas in the health and fitness sector? Here are a few to get your blood pumping:
- Fitness gifts
- Gifts for fitness lovers
- Fitness gifts for men
- 12 days of Christmas workout
- Christmas Workout
- Healthy Christmas
- Healthy holiday meals
- Holiday diet
- Christmas CrossFit
- Best fitness gifts for her/him
- Healthy Christmas
- Gifts for fitness lovers
Don’t see your industry here?
Make a holiday keywords list of your own using Google Ads, the Keywords Everywhere tool, or a similar keyword finder.
How to Use Christmas Keywords in Your Holiday Marketing
Create Keyword-based Landing Pages
Pick a number of your products/services and use them to create themed landing pages with strategically embedded Christmas keywords. Leverage critical phrases like ‘Christmas gifts for (friends, couples, co-workers)’ and promote those pages with your email marketing or other online marketing campaigns.
Compose Keyword-optimized Blog Posts
Blog posts written around the theme of Christmas or New Year are a fun and entertaining way to encourage engagement. Optimizing them using effective Christmas keywords and publishing them on your website can drive significant organic traffic.
In addition, you can compose relevant blog posts on topics such as Top Christmas Presents, Best Home Cleaning Tips for New Year, Top Black Friday Deals & Discounts, etc.
Focus on Link-building
Making landing pages and blog posts are preliminary steps to ensure your holiday branding success. Next comes the task of promoting all of that content with the help of an excellent link-building strategy. First, create an email list (if you don’t have one already) to notify your followers about your brand-new content.
You can do this as part of your holiday email marketing campaign or simply by adding the link to your email signature. Don’t forget to use themed imagery and elements to make your designs appealing. Then, take advantage of social platforms like Pinterest, Instagram, and Facebook to share those links as creatively designed posts.
Now that you have a sound idea of creating an effective Christmas marketing campaign for the holidays, remember that timing is essential. Don’t wait until November to launch your campaign because search engines take time to index pages properly.
Need a hand?
PixoLabo can help. Don’t wait for Santa to bring you holiday cheer. Now’s the time to start getting keywords up on your site. Our SEO experts can do this for you. Or, if you prefer to use paid search (SEM) for faster results, we can create and implement a keyword strategy that helps you stand out online during Christmas.
At PixoLabo, we offer a full range of consulting, creative, and technical services, including website design and development, e-commerce solutions, search engine optimization, and WordPress optimization.
If you are unsure how to prepare your online store or website, let’s talk! Our team will listen to your concerns and help you attract eager consumers.
Did You Start Your Holiday Marketing?
Have you tried our holiday Christmas keyword suggestions for your business or product brand? How has that worked out for you? Do you have anything to add to our list of Christmas keywords?
Please leave your comments below so our audience can benefit and grab our feed so you don’t miss our next post! And help your audience with holiday marketing by sharing our post with them!
For more content relevant to your business or product brand – check out the range of articles on our web design blog. (This one, on preparing your eCommerce website for Christmas, is an excellent place to start!)
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