30 Creative Ideas for Your Holiday Email Marketing
Holiday Email Marketing
The days are getting shorter, and Halloween is only a few days away. These signs are an indication that the 2020 holiday season is approaching fast. By now, you should be planning your holiday marketing strategy, which needs to include holiday email marketing.
Email marketing is the second top performer for driving holiday sales. Software Advice
Why Email Makes the Best Holiday Marketing Tool
Holidays—no matter what time of the year—provide an excellent opportunity to reach out to not only current subscribers but to help generate even more leads by promoting the need to “share” the value you offer to your subscriber’s family and friends.
Emails Work for Mobile-First Consumers
Your subscribers rely on their smartphones and tablets for all kinds of information. Research shows that a growing number of consumers are doing their holiday shopping on mobile devices. According to a report by Castor, purchases made on mobile devices jumped from 3.4% to 36.7% in the past four years. According to Movable Ink, 76% of Black Friday emails and 63% of Cyber Monday emails reached consumers on a mobile device.
Emails Offer Instant Purchasing Options
Research shows that 41% of retailers will use “Buy Now” buttons in their email marketing, making it extremely simple for subscribers to make a purchase. Use a CTA button to highlight a gift, a special offer, or even an event that a subscriber can buy in a matter of a couple of clicks. Keep in mind that your customers are just as busy as you are during this time of year. Anything that can speed up their holiday shopping will benefit them and your business.
Email Marketing Supports All of Your Campaigns
Businesses can use email to promote sales, invite subscribers to holiday events, showcase unique gift ideas, or even gift guides—the list is endless. It allows business owners to reach out to customers regularly and stimulate sales throughout the season. Email can also support other marketing initiatives, such as social media sales, contests, and reward programs.
Getting Your Campaign Noticed
Holiday email marketing is an effective way to stay in touch with existing customers and engage with consumers looking for your product or service. But during the busy holiday season, it is easy for people to miss email messages.
However, holidays also provide some great opportunities for creating holiday email marketing messages that will get noticed. Here are some creative email ideas for your holiday email marketing. Maybe not all of them will apply to your specific business, but there should be more than enough to get you through the holiday season.
30 Creative Email Ideas for Your Holiday Email Marketing
You are not the only one sending out promotional and marketing emails during the upcoming holidays. For your holiday email marketing to be effective, it needs to stand out. Instead of merely announcing your big sale, extended holiday hours, or butchering The 12 Days of Christmas for your marketing message, why not try something different?
Of course, you can and should send out messages announcing sales, special offers, free shipping, and shipping deadlines! But many other topics engage consumers and promote your brand at the same time.
Some Extra Holiday Email Marketing Tips
Let your customers know about affordable or local gift ideas, or perhaps offer a joint promotion with another business in your area. Think about combining several of your items into gift packages and promoting those. Include holiday gift guides or special holiday coupons. Tell consumers about any particular Black Friday or Cyber Monday offers. And if you are shipping items for your customers, be sure you let them know of shipping deadlines well in advance! Here is a complete list of 2020 Christmas shipping deadlines from USPS, UPS, FedEx, and other major US department stores.
It is the holidays, after all, a great time to thank your customers for their support all year. You can invite them to a special holiday event. Or encourage them to contribute to a fundraising campaign by matching their donation or donating a percentage of your holiday sales to the same cause.
The holidays are a great way to connect with new customers on social media. Be sure to update and optimize your social media profiles first, however! Then tie your social media strategy into your holiday email marketing by running a photo contest. The worst holiday sweater and dressed up pets are perennial favorites! Other ideas for social media contests include the best holiday food or cocktail recipe, the best indoor and outdoor Christmas decorations, and the goofiest holiday video. Be sure to use a social media management tool to streamline your efforts during the busy time of year.
If you are a small business, chances are you are unique in one way or another. So why not make that part of your holiday email marketing? Share a story, celebrate your success, and look ahead to the New Year. Offer discounts to people who come dressed for the holidays. Dress yourself up, maybe in a vintage or ethnic holiday costume.
Starting Your Holiday Email Marketing
Now that you have some ideas for your holiday email marketing campaign, it is time to get started. The first step will be to decide on your email frequency and then plan your topics ahead of time. That way, you can create your email message’s content and still be flexible enough to take advantage of sudden opportunities.
Once you have your email strategy figured out and started on your actual message content, it is time to think about your message’s timing and delivery. Yes, you can send individual or bulk email messages yourself, but we don’t recommend that. For the best holiday email marketing results, we recommend MailChimp or Constant Contact. Both offer plenty of free or cost-effective resources to small businesses.
Did You Start Your Holiday Email Marketing?
Have you tried any of our holiday marketing ideas for your business or product brand? How has that worked out for you? Do you have anything to add to our holiday email marketing ideas? Please leave your comments below so our audience can benefit and grab our feed so you don’t miss our next post! And help your audience with their holiday marketing by sharing our post with them!
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