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Web Design Project

WordPress Website Design

Alaska Ship Supply

DBA Alaska Ship Supply, Western Pioneer operates two ship supply and general stores in Dutch Harbor and Captains Bay, AK. When this client first contacted us they needed an updated online presence and enhanced e-commerce capabilities.


Western Pioneer


E-Commerce Design


August 2018


Project Goals

Alaska Ship supply operates two general stores as well as supplying the Alaska fishing fleet. When this client first contacted us they had an outdated online presence with limited e-commerce capabilities. We recommended a mobile-first WordPress e-commerce website to meet the expectations of commercial fishing clients and local residents.

The first steps in building the new e-commerce presence for this client were to help them identify and source suitable imagery, as well as create a content strategy and assist them to create actual content, including their product description.

At this stage, we also photographed all of their product offerings and did a refresh of their existing brand logo to better reflect their vision for their new online presence.

Once this step was completed we were able to start the actual design of the new mobile-first online store for Alaska Ship Supply Company. Due to the varied target audience, this proved to be a challenging task for our team.

Alaska Ship Supply already had a fairly well-formulated idea as to what their ideal e-commerce site would look like. Based on that our team created a mobile-first WordPress and WooCommerce website that provides an excellent user experience across all devices.

Through effective usage of images and colors/textures, the viewer is quickly directed to the appropriate content, thereby providing a better mobile user experience.

The final part of the WordPress e-commerce web design for Alaska Ship Supply was to tweak individual design elements to match the client’s specific expectations. This included adjusting design elements specifically for different mobile devices.

The final step of our WordPress web design project for Alaska Ship Supply was to create their online store, shopping cart, and payment gateway.

Based on the WooCommerce platform their online store integrated perfectly with their mobile-first WordPress website. To facilitate future expansion of their product offerings we created a few sortable categories that make it easy to find specific products.

To showcase different product options we added variable product functionality, including different sizes and color swatches as well. Both the shopping cart and payment gateway are mobile-first and provide an enhanced user experience regardless of device type or screen size.

Digital Strategy

Helping clients align information architecture and content strategy with their business objectives.

Web Design

Creating the overall design and specific site and page details based on client specifications.

User Experience

Developing usability and functionality to meet the user expectations of mobile consumers.

Website Optimization

Implementing search analytics, security, and page speed improvements.

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