Top Social Media Management Tools for 2024: Enhance Your Social Media Marketing
Updated April 2024
Boost Your Social Media Marketing in 2024
Are you looking to take your social media marketing efforts to new heights in 2024? Look no further! This blog post will unveil the top social media management tools that will empower you to supercharge your online presence, engage your audience, and drive meaningful results.
Whether you are a business owner, social media user, or someone looking to enhance your digital footprint, these tools will revolutionize your social media strategy. Discover the best social media management tools that will streamline your workflow, provide invaluable analytics, and help you stay ahead of the curve in the ever-evolving world of social media marketing.
What is a Social Media Management Tool?
A social media management tool is software that lets you manage all aspects of your social media in one place. You can perform multiple social media tasks without switching to a different platform. This includes tasks related to creating, scheduling, publishing, monitoring, analyzing, engaging, and collaborating.
Most social media management tools empower you to manage more than one social media profile across several networks. They are a key player in executing your social media marketing strategy, enhancing your efficiency and effectiveness.
What You Need to Know About Social Media Management Tools
Sometimes, business owners ask us which social media management app or tool they should use to market and grow their business. We always tell them that it depends on the nature of their company, product, or service. For instance, if you are a tax accountant, you probably shouldn’t share your clients’ tax returns on Instagram. Restaurants do better with visually oriented platforms. You get the drift. Unfortunately, we have not yet encountered a one-size-fits-all social media management tool.
Business owners and marketers have a lot of options. If you include all the niche networks out there, you are looking at hundreds of social media apps and sites. Which one is best for you? For starters, we recommend that you stay with one of the major social apps and sites; you can always get more creative and adventurous later! And there are still plenty of options.
There are tons of social media apps and sites out there. And there are various social media management tools to help you make the most out of your social media efforts. Some of these tools are relatively basic, while others have various options and configurations. Selecting the best tool for your brand or product company can be daunting.
To help you better understand the different benefits of each of the primary social media management tools, we have curated a list of our favorites. Please note that this is by no means an exhaustive list. We simply selected the tools we and some clients use. Let’s take a look!
Disclaimer: All prices are accurate as of the date of this post, but may change without notice.
Social Media Management Tools
1 – Agorapulse
Agorapulse is a complete social media management tool that’s grown hugely in popularity over the past few years. It has an “inbox zero” workflow-based social inbox, advanced listening, monitoring, reporting and analytics, and publishing and scheduling. We have used it for our social media workflow for many years, and we wouldn’t be without it.
They were founded in 2011 by Benoit Hédiard and Emeric Ernoult and initially integrated with just Facebook. This tool offers updates about your social content using the social media inbox (an email-like inbox). It retains old conversations and syncs all your social media profiles in real-time to ensure you do not miss any comments, likes, tweets, etc.
Pricing:
Agorapulse is excellent for businesses, organizations, and agencies with a social media presence. Small companies or some individuals may find its feature set overkill for their needs. The prices reflect that—starting at $69.00 monthly for the Standard Plan ($49.00 if you pay annually,) $99.00 monthly for the Professional Plan ($79.00 if you pay annually), and $149.00 monthly for the Advanced Plan ($119.00 if you pay annually.) There is also a FREE plan for up to three social media profiles.
2 – Sprout Social
Sprout Social is probably best known as a one-stop shop for managing and scheduling all your social media accounts through one simple-to-use platform. It is convenient for your company’s social media administrator when they’re trying to juggle Facebook, Twitter, Pinterest, and more.
But it doubles up as a powerful tool for analyzing your data. You can sort by demographics and geographic measures to quantify what content works for which followers. Sprout can manage multiple accounts and monitor keywords across all social media to know when followers discuss your brand. It also helps your company respond to customers by directing messages to the organization’s people who need to act on them.
Pricing:
Sprout Social does NOT offer a free plan, but you can try any of their plans free for 30 days. Pricing starts at $199.00 per month for the Standard Plan, $299.00 per month for the Professional Plan, and $399.00 per month for the Advanced Plan, all billed annually.
3 – Buffer
Rather like Sprout Social above, Buffer is another all-rounder that lets you post to your platform and then analyze the results. One of its major plus points is how simple and straightforward it is to use, while also giving you flexibility. The fact it provides analytics in real-time makes instantly judging the impact of your content a doddle.
Use the “Top Post” icon to compare different forms of content to see which works best for each network. While the Buffer app also allows for seamless Google Analytics integration for tracking the success of your marketing campaigns.
Pricing:
Buffer offers a FREE plan with limited features for up to three social media channels. Pricing starts at $6.00 per channel per month for the Essentials Plan and $12.00 per channel per month for the Team Plan. There is also an Agency Plan for ten or more channels. You can try any plan for free for 14 days, and get two months free if you pay annually.
4 – Hootsuite
Hootsuite aims to provide an all-in-one platform for social media management across multiple sites. As expected, there’s an option to search and filter through existing social media to find brand mentions, insights, and demographic information.
Additionally, with Hootsuite’s plans, you can schedule posts from multiple profiles across multiple social media sites. This flexibility allows you to ensure any marketing campaigns are appropriately timed and targeted when and where you need them to be. Posts can be tagged to ensure you store them in the right place for posting at the right time.
Pricing:
Pricing starts at $99.00 per month for the Professional Plan, $249.00 per month for the Team Plan, and $739.00 per month for the Business Plan. You can try any plan for FREE for 30 days, OR skip the trial and get 20% off.
5 – Ripl
Create branded videos and images in minutes – then instantly post to all your social media accounts and track your results automatically. Make beautiful digital images and videos from your phone, tablet, and computer.
Ripl helps you make professional-looking posts every time to ensure you look as good on social media as you feel about your business. Market your products and services with short videos that Ripl helps you customize yourself or start with Ripl design recommendations personalized to your business. Ripl even tracks the social media engagement your posts get so you can see what types of posts work best.
Pricing:
Pricing starts at $8.33 per month ($99.99 annually) for the Base Plan and $13.75 per month ($164.99 annually) for the Premium Plan.
6 – Adobe Express
With Adobe Express, part of Adobe Creative Cloud, it is easy to create videos and graphics that are visually appealing and socially engaging. If you want to create ads that enjoy a high CTR (click-through rate), then Adobe Spark will be your best friend. The more attractive your posts are, the more you will be seen as an authority in your niche. Leveraging the power of Adobe with Adobe Spark will surely help you get there.
Another thing that I liked about Adobe Spark is; you can create perfect sized images for every social media platform. This functionality is a nifty feature that makes it a robust social media mobile app for all kind of users.
Pricing:
Adobe Express is FREE. You can upgrade to Adobe Express Premium and unlock additional features for $9.99 per month or $99.99 per year.
7 – HubSpot
HubSpot Social Media Software is a suite of social media management tools available under HubSpot’s Marketing Hub. Its aim is to save time by prioritizing the social connections you value most across all of the major social media platforms.
Various management features are available, such as publishing and sharing content, monitoring mentions, and reporting to determine not just engagement levels but also how these translate into actual business metrics.
Their tools, part of the HubSpot Marketing Hub, are designed to empower you. They can be seamlessly integrated with a range of other focused marketing tools, allowing you to not only monitor and manage your social media but also measure its business impact. This compatibility gives you the control to optimize your marketing efforts.
Suppose you’re an existing HubSpot customer and user of its Sales, Service, Content, Operations, or Commerce tools. In that case, adding on its social media manager is well worth considering, especially as there could be discounts.
Pricing:
Pricing starts at $15.00 per month for the Starter Plan, $800.00 per month for the Professional Plan, and $3,600.00 per month for the Enterprise Plan.
8 – SEMrush
We all know that SEMrush is a stellar platform for auditing your SEO efforts. In addition to monitoring your content’s performance and researching the right keywords to use, you can also post and manage your social media accounts in the SEMrush interface. The app also incorporates several useful tools for social media management on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business.
The social media poster helps to schedule and post to these different social media platforms. It includes an image editor, UTM-builder, and link shortener for customizing your posts, which you can publish immediately or according to an automated schedule. There’s also the ability to manage ads across Facebook, Instagram, Messenger, and the Audience Network.
The social media tracker then allows you to track cross-platform engagement with users, helping to collect analytics for reports in a single dashboard. This includes reactions to posts and mentions elsewhere. In addition, you can monitor competitors to determine how often they post.
The biggest strength, however, is that SEMrush allows for integrating social media management with an overall SEO and marketing strategy and provides a useful platform that brings everything together in one place.
Pricing:
Pricing starts at $129.95 per month for the Pro Plan, $249.95 per month for the Guru Plan, and $499.95 per month for the Business Plan.
9 – Sendible
Sendible is an up and coming SMM (Social Media Marketing) tool suite with an excellent user interface. It’s is a fully integrated social media productivity tool and, in our opinion, one of the best on the market. With Sendible, you get 20 integrations with the top social media networks, blogs, social sharing sites. You can even hook it up to Slack, which makes communicating with other members of your content marketing team an absolute breeze.
Sendible is an excellent weapon in the arsenal of a social media marketer/content marketer. It helps you create content that gets you and your client the traction you need and enables you to keep your editorial calendar busy and active.
This all-in-one tool helps you stay on top of the important stuff that appears on your social media profiles through its social inbox. You can track all your name or brand mentions and immediately respond to any negative comments (from customers or readers). Timely response helps to establish a solid rapport and open a communication channel.
Pricing:
Pricing starts at $29.00 per month for the Creator Plan, $89.00 per month for the Traction Plan, $240.00 per month for the White Label Plan, and $750.00 per month for the White Label Plus Plan.
10 – Traject Social
The popular Traject Social social media management platform, rebranded as Fanbooster, offers ways to connect marketers with a broader platform that includes SEO, reputation management, ecommerce, and analytics.
Fanbooster offers a white-label platform covering all major social media management needs, such as scheduling, smart inbox, monitoring and reporting, team tools, custom reports, and integrations.
Aimed at agencies, Fanbooster helps manage multiple platforms for multiple clients. The white label aspect is especially valuable for allowing you to brand your client reports and quickly scale across your client base. Dedicated Android and iOS apps offer schedule, review, and publish content tools directly from your smartphone.
However, while Traject offers other marketing tools, these need to be integrated, which is a shame as others, such as SEMrush, offer this. That means Fanbooster is available to buy only as a standalone service.
Pricing:
Pricing starts at $49.00 per month for the Standard Plan, $99.00 per month for the Advanced Plan, and $199.00 per month for the Pro Plan.
11 – Zoho Social
Zoho Social offers a simple way to manage your brand on social media by providing a complete social media management platform.
In addition to managing multiple social media channels, there’s also a posting calendar feature to see which posts have been scheduled. You can also monitor your target keywords across conversations, allow for team collaboration from a single dashboard and more.
Zoho Social caters to the unique needs of marketing agencies with a specialized version. This version empowers you to manage brand and communications for client lists, while also offering the flexibility of white labeling, allowing you to maintain your agency’s branding.
Although Zoho doesn’t offer many advanced features the other options provide, you can expect to integrate Zoho Social with other Zoho tools, such as Zoho Workspace, Zoho Campaigns, and Zoho CRM.
Pricing:
Pricing starts at $20.00 per user per month ($14.00 if paid yearly) for the Standard Plan, $35.00 per user per month ($23.00 if paid yearly) for the Professional Plan, and $50.00 per user per month ($40.00 if paid yearly) for the Enterprise Plan.
12 – Planable.io
If your social media strategy requires collaboration from multiple team members, Planable works to streamline that process. Like many of their competitors, the platform allows you to centralize your content management from a variety of social feeds and plan your content marketing.
One of the most useful things about Planable is the ability to view your social posts as if they were live in the social feeds themselves. This feature is helpful if you want to create posts across a variety of different feeds and need to customize them for each one. You can drag and drop media files into your posts. It allows you to schedule them and create a visual calendar to see your campaigns with clarity.
Pricing:
Planable offers a FREE plan. Paid plans start at $11.00 per user per month for the Basic Plan and $22.00 per user per month for the Pro Plan. A Custom Plan is also available.
13 – Social Booster
Social Booster is another highly comprehensive SMM solution that makes SMM easy. It automates posting updates by scheduling them in advance (you can even schedule them weeks and months before the day that you want the posts to be published). This ability keeps your social media presence active while you are offline.
It also gives you access to a single dashboard that you can use to manage your multiple social media accounts and remain engaged with your audience. Moreover, you can get a complete insight into your social media activities and campaigns’ performance, which helps you develop a sound understanding of your audience. And, you can get these reports on demand.
For businesses, Social Booster also enables you to create a workflow from the dashboard for your team members, which will increase your overall business productivity. It also helps your business increase its reach through increased social media usage, without spending additional time for the same.
14 – Social Pilot
The Social Pilot suite has won plenty of fans with its simple and easy-to-use design and competitive pricing. You can do all the essential tasks, including integrating social accounts. It allows bulk scheduling, content curation, and brand management from the platform. But they offer even more functionality.
Their calendar feature is a goldmine. Users can go in and use filters to find the posts they need. If you want to repeat posts, you can simply drag and drop them in the calendar. Rescheduling content is a breeze. They also have an excellent reporting system that alerts you to any problems in your feeds immediately.
Customers talk positively about the onboarding session given to all new users. Easy onboarding means every member of your team working in Social Pilot knows what they are doing. As they continue to make the software more intuitive and work towards getting integration with Instagram, Social Pilot’s offer can only get more enticing.
Pricing:
Pricing starts at $30.00 per month ($25.50 billed annually) for the Professional Plan, $50.00 per month ($42.50 billed annually) for the Small Team Plan, $100.00 per month ($85.00 billed annually) for the Agency Plan, and $200.00 per month ($170.00 billed annually) for the Agency Plus Plan.
15 – MeetEdgar
This intuitive platform offers a variety of different approaches to content creation. You can create and schedule a post for one-time-only use or MeetEdgar will continue to post evergreen content (with just a few small tweaks) repeatedly at appropriate intervals until you decide it’s no longer relevant.
With RSS feed and content curation tools, you can set MeetEdgar up and watch as a mix of content is sent out on your feeds. Another great feature is its content mix calendar. The platform groups posts into different content categories and makes sure that you have variety in your feed to keep your audience engaged and informed.
The combination of consistency and variety will help your brand stand out and can support the objectives of any public relations campaign you are running. In terms of the reporting features, you get pretty good analytics from MeetEdgar, so you can see which posts resonate with your audience. You can also split test posts to find out what works best, an excellent feature for digital marketing teams trying to figure out how to make an impact.
Currently, MeetEdgar supports feeds from Facebook, Twitter, LinkedIn, and Instagram, so if your target market is on those platforms, it’s a good option for you.
Pricing:
Pricing starts at $299.00 for the Eddie Annual Plan and $499.00 for the Edgar Annual Plan.
16 – BrandMentions
BrandMentions is a social media tracker that allows you to monitor and engage in online conversations in real-time. The tool works great for managing your brand reputation, spying on your competitors, content marketing, and much more.
BrandMentions sends you real-time notifications when a new post appears anywhere online, be it Instagram, Facebook, Twitter, Reddit, LinkedIn, or any other place on the world wide web. BrandMentions is the tool to have if you want to measure the buzz around your brand, product, or keyword.
Pricing:
Pricing starts at $79.00 per month for the Growing Business Plan, $249.00 per month for the Company Plan, and $399.00 per month for the Enterprise/Agency Plan.
Using the Top Social Media Management Tools
So, there you have them, the 16 top social media management tools for 2024. Take a look and see which ones best meet your social media management objectives.
Then start with the ones that work for your business. As always, I recommend that you try any social media management tool one by one. Evaluate if it meets your needs and provides the results you require and envision. Feel free to switch to a different tool if you are not getting the benefits you expect.
If you are not comfortable doing social media marketing for your business, you should leave this in the hand of a professional. Incorrectly using any of the top social media management tools will not provide the benefits you expect and can hurt you and your business!
Choosing the Right Tool
In conclusion, when it comes to social media management tools in 2024, businesses and business owners must choose the right tools to support their social media marketing efforts effectively. By utilizing popular tools such as Agorapulse, Hootsuite, and Buffer, businesses can streamline their social media management tasks, enhance their online presence, and ultimately drive growth.
Whether you are a general audience, a business owner, or a social media user, it is essential to leverage these tools to maximize the benefits of social media marketing.
How is Social Media Management Working for You?
Have you tried any of the top social media management tools yourself? How are they working out for you? Are you achieving your business objectives, or are you facing obstacles? If you have any thoughts regarding our small business social media management tools, please leave them in the comments below.
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For more content relevant to your business or product brand – check out the range of articles on our web design blog. (This one, a step-by-step guide to content creation, is an excellent place to start!)
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By Gregor Saita
Co-Founder / CXO
@gregorsaita
Such a wonderful blog
Got to know about the free management tools for social media. Different tactics to improve marketing strategy.
Thanks so much for your comment. We are very happy you found our post helpful and informative.