Written by: Gregor Saita

A Simple SEO Guide to Improve Your Search Rankings

Only having a business website is no guarantee that it will do well in search results or attract your target audience. These essential tips and recommendations provide easy-to-follow tips for improving your SEO strategy, on-page and on-site SEO, and help you achieve your business objectives.

A Simple SEO Guide to Improve Your Search Rankings


Why You Need a Simple SEO Guide

You have a business website. It has a mobile-first design, engaging content, mouth-watering images. It meets the user expectations of ever more demanding mobile consumers. So why does it not show up on search? The reason is simple. Just because you have a business website in 2020 doesn’t mean that search engines are aware of it. Even worse, search engines may not like what they find on your site and push you down in search rankings. This simple SEO guide will help you do better!

Search engine optimization is a frequently misunderstood and misapplied strategy. There are many available tools for web designers and business owners to develop and implement an effective organic search strategy, including the Google Keyword Planner, SEMrush, MozPro, and the very versatile SE Ranking suite of SEO tools. But simply because you have these tools as a resource, you may not know how to implement the results on your website.


PixoLabo - Why You Need a Simple SEO Guide


And that is the reason many small business owners fail at doing SEO themselves. That is not overly surprising. Search engine optimization is pretty complicated, and there are several steps. Starting with a responsive mobile-first design and keyword-optimized content is only the beginning. Our simple SEO guide will walk you through the elements of effective on-page and on-site SEO.

In 2020 search engine optimization is both more crucial and more competitive than ever. From positioning your online presence in a crowded marketplace to providing the best possible user experience, you have your work cut out for you. Our simple SEO guide will not do the actual work for you. But it will show you where to focus your efforts if you want your online presence to reach your target audience and support your business objectives.


Web Designer’s SEO Guide


PixoLabo - Web Designer's SEO Guide - Webydo Infographic

Infographic courtesy of Webydo


Implementing these Simple SEO Tips

Once you have determined the organic keywords you want to use for your search engine optimization and marketing, you are ready to optimize your business website for better search rankings. Start at the top of your page with the page title, and follow along with our simple SEO guide until you get to the footer. Be sure to include often overlooked items like XML sitemaps, microdata markup according to Schema.org, and optimizing your page load speed.

If you are interested in improving your search engine strategy, check out small business SEO basics that will increase search rankings.  You may also want to learn about creating SEO-friendly images or our tips for writing content that ranks. And feel free to use these essential SEO tools for 2020.


PixoLabo - We Can Help You with Professional Web Design


We Can Help You Implement This SEO Guide!

Of course, you can save yourself a lot of time and trouble and have our team help you implement these SEO basics for your small business. SEO for business and e-commerce sites is one of our specialties, after all! We are experts at creating websites and search strategies that perform better on Google and Bing.

Here at PixoLabo, we offer a full range of WordPress consulting and design services for businesses and product brands, including custom web design and development, e-commerce solutions, search engine optimization, brand design, and WordPress optimization.

Feel free to reach out to us and learn more about our SEO strategy and implementation services. Our team will listen to your concerns, evaluate your needs, and come up with a list of things you need for improving website UX.


Did These SEO Tips Help You Rank Higher in Search?

Did you follow any of the tips and strategies outlined in our simple SEO guide? How did that work out for you? Did it help you achieve your business objectives? Or did you have problems with our suggestions? Please feel free to comment below so our audience can benefit as well, and grab our feed, so you don’t miss our next post! And feel free to share our post with your audience!


Thank you! We appreciate your help to end bad business websites, one pixel at a time!


By Gregor Saita
Co-Founder / CXO

Photo of author

Gregor Saita

Gregor is Co-Founder and CXO of PixoLabo, a multinational web design agency. With over 25 years of experience in web, UX, and information design, Gregor consults for startups in Asia and the US. He is also an adjunct professor of design and user experience, and a creative technologist and consultant at EnLinx Partners, LLC. Gregor lives with his wife, an award-winning Japanese designer and photographer, in Sendai, Japan. When he is not working, he enjoys writing, exploring, gardening, and sampling new street food.

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